Dynamic freelance graphic designer and emerging creative professional dedicated to transforming stories into captivating visual experiences. Expertise includes illustration, logo design, marketing collateral, and social media graphics, all driven by a strong commitment to crafting engaging and meaningful work. Recognized for delivering impactful visual solutions under tight deadlines, the transition from over a decade in executive administration to graphic design is fueled by a passion for creativity. This passion is showcased in a diverse portfolio that highlights personal artworks, branding projects, and innovative presentations.…

Vibha Rathore

Dynamic freelance graphic designer and emerging creative professional dedicated to transforming stories into captivating visual experiences. Expertise includes illustration, logo design, marketing collateral, and social media graphics, all driven by a strong commitment to crafting engaging and meaningful work. Recognized for delivering impactful visual solutions under tight deadlines, the transition from over a decade in executive administration to graphic design is fueled by a passion for creativity. This passion is showcased in a diverse portfolio that highlights personal artworks, branding projects, and innovative presentations.…

Available to hire

Dynamic freelance graphic designer and emerging creative professional dedicated to transforming stories into captivating visual experiences. Expertise includes illustration, logo design, marketing collateral, and social media graphics, all driven by a strong commitment to crafting engaging and meaningful work. Recognized for delivering impactful visual solutions under tight deadlines, the transition from over a decade in executive administration to graphic design is fueled by a passion for creativity. This passion is showcased in a diverse portfolio that highlights personal artworks, branding projects, and innovative presentations.

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Language

Hindi
Fluent
English
Fluent
Arabic
Intermediate

Work Experience

Graphic Designer at Pehchaan The Street School, New Delhi
March 1, 2025 - June 30, 2025
Designed visually appealing graphics, logos, social media posts, marketing collaterals, and website for Pehchaan.
Graphic Designer at Freelance, Gurgaon
March 1, 2023 - March 31, 2025
Worked on multiple projects including designing print and social media posts for a jewelry brand. Handled social media account for a luxury salon in Gurgaon.
Creative Design & Executive Assistant at PepsiCo India Pvt. Ltd.
March 1, 2017 - July 31, 2022
Developed digital creatives, posters, and videos for internal engagement. Designed fun theme visuals for weekly events and virtual team activities. Collaborated with the leadership team on reports, townhalls, and employee engagement events.
Freelance Graphic Designer at Freelance / Multiple Brands
January 1, 2024 - November 6, 2025
Collaborated with multiple brands on social media, branding, and print design projects. Managed social media creatives for a luxury salon and designed a festive magazine ad for a jewellery brand. Created weekly social media posts and educational posters for an NGO to enhance engagement and CSR visibility. Specialized in illustrations and explored diverse styles through personal and certification course projects. Designed branding and packaging concepts with a strong focus on visual storytelling and timely project delivery.
Executive Assistant at PepsiCo India
July 1, 2022 - July 1, 2022
Partnered with the VP of HR to manage calendars, prepare meeting minutes, and create executive-level presentations. Oversaw travel coordination, expense reconciliation via Concur, and the monthly team travel budget. Organized corporate events (off-sites, town-halls, workshops) and drove employee engagement initiatives. Led recruitment phone-screens, new-hire onboarding, and designed internal marketing collateral (e-mailers, posters, videos).
Senior Administrator - HR (Learning & Development) at Dubai Properties Group
December 1, 2013 - December 1, 2013
Managed end-to-end administrative tasks for L&D events, ensuring timely communication and adherence to company policies. Oversaw calendar scheduling, vendor coordination, and logistics for training programs. Supported successful implementation of the e-learning platform, driving high employee participation and application of E-learning at work. Designed and executed employee engagement initiatives that fostered creativity, collaboration, and team spirit. Negotiated with training vendors and maintained strong client relationships.
Front Office & Guest Relations Associate at Renaissance Airport Hotel (Marriott)
October 1, 2011 - October 1, 2011
Delivered exceptional guest experiences while supporting the General Manager with administrative and operational tasks. Managed client coordination, created impactful PowerPoint presentations for leadership, and ensured a polished, professional brand presence across daily interactions.
Front Office & Guest Relations Associate at Western Australia Trade Office
October 1, 2011 - October 1, 2011
Handled guest relations and administrative tasks, supported leadership with presentations, and helped maintain a professional brand presence during client engagements in Dubai.
Front Office & Guest Relations Associate at Hyatt Regency Hotel
August 1, 2010 - August 1, 2010
Provided front desk and guest relations support, assisting with administrative tasks and ensuring smooth operation during guest interactions in St. Louis.
Freelance Graphic Designer at Multiple Brands, Gurgaon
January 1, 2024 - Present
Collaborated with multiple brands and clients on social media, branding, and print design projects. Managed social media creatives for a luxury salon and designed a festive magazine ad for a jewellery brand. Created weekly social media posts and educational posters for an NGO to enhance engagement and CSR visibility. Specialized in illustrations and explored diverse styles through personal and certification course projects. Designed branding and packaging concepts with a strong focus on visual storytelling and timely project delivery.
Executive Assistant at PepsiCo India, Gurgaon
March 1, 2017 - July 1, 2022
Partnered with the VP of HR to manage calendars, prepare meeting minutes, and create executive-level presentations. Oversaw travel coordination, expense reconciliation via Concur, and the monthly team travel budget. Organized corporate events (off-sites, town-halls, workshops) and drove employee engagement initiatives. Led recruitment phone-screens, new-hire onboarding, and designed internal marketing collateral (e-mailers, posters, videos).
Senior Administrator - HR (Learning & Development) at Dubai Properties Group - Dubai, UAE
March 1, 2012 - December 1, 2013
Managed end-to-end administrative tasks for L&D events, ensuring timely communication and adherence to company policies. Oversaw calendar scheduling, vendor coordination, and logistics for training programs. Supported successful implementation of the e-learning platform, driving high employee participation and application of E-learning at work. Designed and executed employee engagement initiatives that fostered creativity, collaboration, and team spirit. Negotiated with training vendors and maintained strong client relationships. Processed training payments, tracked expenses, and monitored budget utilisation.

Education

Masters in Strategic Human Resources Management at University of Wollongong Dubai
October 24, 2024 - October 24, 2024
Graphic Design Brand Identity at TTT Academy - Mumbai
May 1, 2024 - May 31, 2024
Fundamentals of Graphic Design at California Institute of Arts - Coursera
January 1, 2023 - June 30, 2023
Masters in Strategic HRM at University of Wollongong, Dubai
January 1, 2015 - December 31, 2015
Bachelors at Ecole Hôtelière Lausanne
January 1, 2010 - December 31, 2010
Brand Identity & Illustration (Certificate) at TTT Academy, Mumbai
February 1, 2024 - May 1, 2024
Graphic Design Specialization at California Institute of Arts (Coursera)
January 1, 2023 - July 1, 2023
Master in Strategic HRM at University of Wollongong, Dubai, UAE
June 1, 2014 - October 1, 2015
Bachelor in Hospitality at Ecole Hôtelière Lausanne
July 1, 2006 - June 1, 2010
Higher Secondary Education at The Indian High School, Dubai, UAE
March 1, 2005 - March 1, 2006
Secondary School Education at The Indian High School, Dubai, UAE
March 1, 2004 - March 1, 2005
Brand Identity & Illustration at TTT Academy, Mumbai
February 1, 2024 - May 1, 2024
Graphic Design Specialization at California Institute of Arts (Coursera)
January 1, 2023 - July 1, 2023
Masters in Strategic HRM at University of Wollongong, Dubai, UAE
June 1, 2014 - October 1, 2015
Bachelors in Hospitality Management at FHRAI Institute of Hospitality Management (affiliated by Ecole Hôtelière Lausanne, Switzerland)
July 1, 2006 - June 1, 2010
Higher Secondary Education at The Indian High School, Dubai, UAE
March 1, 2005 - January 1, 2006
Secondary School Education at The Indian High School, Dubai, UAE
March 1, 2004 - January 1, 2005

Qualifications

Certificate in Fundamentals of Graphic Designing
February 24, 2023 - October 24, 2024
From Coursera
Graphic Design Brand Identity
May 1, 2024 - May 31, 2024
Fundamentals of Graphic Design
January 1, 2023 - June 30, 2023
Graphic Design Specialization
January 1, 2023 - December 31, 2023
Brand Identity & Illustration
January 1, 2024 - December 31, 2024
Brand Identity & Illustration
February 1, 2024 - May 1, 2024
Graphic Design Specialization
January 1, 2023 - July 1, 2023
Master in Strategic HRM
June 1, 2014 - October 1, 2015
Bachelor in Hospitality
July 1, 2006 - June 1, 2010
Higher Secondary Education
March 1, 2005 - March 1, 2006
Secondary School Education
March 1, 2004 - March 1, 2005
Brand Identity & Illustration (Certificate)
February 1, 2024 - May 1, 2024
Graphic Design Specialization (Coursera)
January 1, 2023 - July 1, 2023

Industry Experience

Education, Retail, Non-Profit Organization, Professional Services, Media & Entertainment, Consumer Goods, Travel & Hospitality, Other
    paper Portfolio
    I’m a freelance graphic designer with a passion for creating bold, thoughtful, and engaging visual experiences. As an emerging creative in the design world, I specialize in brand identity, digital illustrations, and social media graphics that bring ideas to life and help brands connect with their audience. With a keen eye for detail and a drive to keep learning, I’ve had the opportunity to work on a range of projects — from crafting logos and visual guidelines for new businesses to creating content for online platforms that’s both aesthetically pleasing and purpose-driven. I believe in the power of design to tell stories, solve problems, and build connections. Every project I take on is an opportunity to grow and collaborate creatively. Whether you're looking for a fresh brand identity, custom illustration work, or social media visuals that stand out — I'm excited to help make your vision a reality.…