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Hi, I'm Ratih Kusuma Wardani from Indonesia. I’m a detail-oriented social media specialist with over three years of experience in managing content, analyzing engagement, and building brand presence. I also bring a solid background in data entry and administrative support, ensuring large datasets are accurate and well-organized. I enjoy combining creativity with precision—planning content, writing captions, and preparing clear reports that help teams make informed decisions. I value collaboration with designers, editors, and account managers to deliver timely, impactful campaigns while keeping data clean and actionable.…Hi, I'm Ratih Kusuma Wardani from Indonesia. I’m a detail-oriented social media specialist with over three years of experience in managing content, analyzing engagement, and building brand presence. I also bring a solid background in data entry and administrative support, ensuring large datasets are accurate and well-organized. I enjoy combining creativity with precision—planning content, writing captions, and preparing clear reports that help teams make informed decisions. I value collaboration with designers, editors, and account managers to deliver timely, impactful campaigns while keeping data clean and actionable.

Ratih Kusuma Wardani

Social Media Freelancer, Social Media Manager, Copywriter, +5

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Hi, I'm Ratih Kusuma Wardani from Indonesia. I’m a detail-oriented social media specialist with over three years of experience in managing content, analyzing engagement, and building brand presence. I also bring a solid background in data entry and administrative support, ensuring large datasets are accurate and well-organized. I enjoy combining creativity with precision—planning content, writing captions, and preparing clear reports that help teams make informed decisions. I value collaboration with designers, editors, and account managers to deliver timely, impactful campaigns while keeping data clean and actionable.…Hi, I'm Ratih Kusuma Wardani from Indonesia. I’m a detail-oriented social media specialist with over three years of experience in managing content, analyzing engagement, and building brand presence. I also bring a solid background in data entry and administrative support, ensuring large datasets are accurate and well-organized. I enjoy combining creativity with precision—planning content, writing captions, and preparing clear reports that help teams make informed decisions. I value collaboration with designers, editors, and account managers to deliver timely, impactful campaigns while keeping data clean and actionable.

Available to hire

Hi, I’m Ratih Kusuma Wardani from Indonesia. I’m a detail-oriented social media specialist with over three years of experience in managing content, analyzing engagement, and building brand presence. I also bring a solid background in data entry and administrative support, ensuring large datasets are accurate and well-organized.

I enjoy combining creativity with precision—planning content, writing captions, and preparing clear reports that help teams make informed decisions. I value collaboration with designers, editors, and account managers to deliver timely, impactful campaigns while keeping data clean and actionable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Social Media Officer at Ideoworks.id

June 1, 2025 - October 1, 2025

Create and manage content for three brands: @mandiri_sekuritas, @nanobanksyariah, @auliabeautyofficial (and others). Main channels: Instagram and TikTok; supporting channels include Facebook, X, and YouTube. Develop monthly content plans, craft briefs and captions for feeds, reels, stories, and videos; monitor and respond to comments; assist video editors with on-video copy; prepare monthly performance reports; collaborate with account managers, graphic designers, videographers, and editors; contribute ideas in pitches; work remotely via WhatsApp and Google Workspace.

Content Creator at Wijaya Media Indonesia

July 1, 2023 - October 1, 2025

Manage content for @batikhendrawan_official (Instagram & Facebook); develop content pillars and plans; write copy for Instagram captions, landing pages, and Facebook ads; script reels; design daily Instagram stories; coordinate with designers and videographers to produce content; manage products and live streams on Shopee, TikTok Shop, Tokopedia, and Lazada; assist in managing Facebook ads.

Content Strategist (Internship) at PT. Hidup Adalah Belajar

December 1, 2021 - October 1, 2025

Content research and planning; create content briefs; determine niche; perform hashtag research; work remotely via Trello, Slack, and Google Workspace. Brands included: @taman.arumandari, @hadjar.id, @madamelim.id, @joeyalmond.id, @bukadekkhasbali, @chanayo_greekyogurt.

Social Media Officer at Ideoworks.id

June 30, 2025 - October 1, 2025

Create and manage content for three brands on Instagram and TikTok; Develop content plans and briefs; Write captions; Reply to comments; Support video editors; Prepare monthly reports; Collaborate with account managers, designers, videographers, and editors; Contribute ideas in pitches; Remote work via WhatsApp and Google Workspace.

Content Creator at Wijaya Media Indonesia

July 1, 2023 - October 1, 2025

Manage content for social media @batikhendrawan_official; Develop content pillars and plans; Copywriting for Instagram and ads; Script reels; Simple daily story designs; Collaborate with designers and videographers; Manage products and live streams (Shopee, TikTok Shop, Tokopedia, Lazada); Assist in Facebook ads.

Content Strategist at PT. Hidup Adalah Belajar

December 1, 2021 - October 1, 2025

Content research and planning; Create content briefs; Determine niche; Hashtag research; Remote work via Trello, Slack, and Google Workspace.

Social Media Creative at Sembago Indonesia (Freelance)

October 1, 2021 - October 1, 2025

Conceptualize and create content; Manage Instagram; Develop content pillars; Collaborate with designers and videographers on content.

Social Media Admin at Parfum_Gue (Freelance)

December 1, 2018 - October 1, 2025

Posting products and captions; Manage Instagram content and engagement.

Social Media Officer at Ideoworks.id

June 1, 2025 - October 1, 2025

Created and managed content for three brands across Instagram and TikTok; developed monthly content plans and briefs; wrote captions for feeds, motion, reels, and stories; replied to comments; assisted video editors with YouTube copy; produced monthly performance reports; collaborated with account managers, graphic designers, videographers, and editors; contributed ideas during pitches and worked remotely via WhatsApp and Google Workspace.

Content Creator at PT Wijaya Media Indonesia

July 1, 2023 - October 1, 2025

Managed social media content for Batik Hendrawan official across Instagram & Facebook; created content pillars and plans; copywriting for Instagram, landing pages, and creative Facebook ads; scripted reels; designed simple daily Instagram stories; collaborated with graphic designers and videographers; managed products & live streams on Shopee, TikTok Shop, Tokopedia, and Lazada.

Content Strategist (Intern) at PT Hidup Adalah Belajar

December 1, 2021 - October 1, 2025

Conducted content research and planning; created content briefs; determined niche; performed hashtag research; worked remotely via Trello, Slack, and Google Workspace. Brand work included taman.arumandari (property), hadjar.id (education), madamelim.id (F&B), joeyalmond.id (F&B), bukadekkhasbali (F&B), chanayo_greekyogurt (F&B).

Social Media Creative (Freelance) at Sembago Indonesia

October 1, 2021 - October 1, 2025

Conceptualized and created content; managed Instagram content and visuals; collaborated with designers and videographers to produce posts and campaigns.

Social Media Admin (Freelance) at Parfum Gue

December 1, 2018 - October 1, 2025

Posted products with captions; managed social media presence and engagement for brand campaigns.

Social Media Officer at Ideoworks.id

June 1, 2025 - October 18, 2025

Created and managed content for multiple brands on Instagram and TikTok, developed content plans and briefs, wrote captions, assisted video editors with copy, engaged with comments/DMs, and extracted performance data from Meta Business Suite, Sprout Social, and Fanpage Karma. Processed and organized data in Google Sheets with Pivot Tables and generated monthly/quarterly client reports in Google Slides. Collaborated with account managers and designers to ensure accuracy and timely delivery; contributed ideas in pitches; remote work via WhatsApp and Google Workspace.

Content Creator at CV. Wijaya Media Indonesia

July 1, 2023 - October 18, 2025

Managed and organized content for social media @batikhendrawan_official (Instagram & Facebook); developed content pillars and monthly planning; wrote copy for Instagram, landing pages, and Facebook ads; scripted reels; produced daily Instagram stories; collaborated with graphic designers, videographers, and editors; assisted in managing Facebook ads; collected and organized product & campaign data across Shopee, TikTok Shop, Tokopedia, and Lazada; compiled weekly performance data for reporting and monitored ad performance.

Content Strategist (Internship) at PT. Hidup Adalah Belajar

December 1, 2021 - October 18, 2025

Conducted content research, planned content, created briefs, and performed structured data collection for content research and reporting; documented campaign results using Google Sheets and Google Docs; coordinated via Trello, Slack, and Google Workspace to maintain accurate project records.

Social Media Officer at Ideoworks.id

June 30, 2025 - October 18, 2025

Create and manage content for several brands including @mandiri_sekuritas, @nanobanksyariah, @auliabeautyofficial, @geryhappy, and @quantum_indonesia. Develop content plans, briefs and captions for feeds, motion, reels, Instagram stories, and TikTok videos. Assist video editor with copy for video, reply to comments and DMs, extract raw performance data from Meta Business Suite, Sprout Social, and Fanpage Karma, and organize data in Google Sheets with Pivot Tables. Generate monthly and quarterly reports in Google Slides for client presentations. Collaborate with account managers and designers to ensure accuracy and timely delivery of reports. Remote work via WhatsApp and Google Workspace.

Content Creator at CV. Wijaya Media Indonesia

July 31, 2023 - October 18, 2025

Manage and organize content for social media @batikhendrawan_official; create a content pillar and monthly content planning; write copy for Instagram, landing pages, and Facebook ads; script reels and create simple design for daily Instagram stories. Work with graphic designers, videographers, and video editors to create content; assist in managing Facebook ads; collect and organize product & campaign data across e-commerce platforms (Shopee, TikTok Shop, Tokopedia, Lazada); compile weekly performance data for reporting and monitor Facebook Ads performance.

Content Strategist at PT. Hidup Adalah Belajar (Internship)

December 31, 2021 - October 18, 2025

Content research; content planning; create a content brief; conducted structured data collection for content research and reporting; documented campaign results using Google Sheets and Google Docs; coordinated via Trello, Slack, and Google Workspace to maintain accurate project records.