I'm Raúl Roa, an industrial designer with over a decade in product development. From 2014 to 2022 I worked in-house as an industrial designer, taking products from research and concept through to development and manufacturing. Since then I've focused on 3D product visualization, where that design background is the whole point. I create product images and animations for e-commerce stores, catalogs, and sales material, working from CAD files, technical drawings, or just a sketch. Current work spans oil and gas equipment, furniture, consumer electronics, soft goods, and food packaging, among other industries. What sets me apart: I'm not only a render artist. I know how products are actually designed and manufactured, so my images stay true to real materials and construction, and I catch problems in a model before they turn into a bad render.

Raul Roa

I'm Raúl Roa, an industrial designer with over a decade in product development. From 2014 to 2022 I worked in-house as an industrial designer, taking products from research and concept through to development and manufacturing. Since then I've focused on 3D product visualization, where that design background is the whole point. I create product images and animations for e-commerce stores, catalogs, and sales material, working from CAD files, technical drawings, or just a sketch. Current work spans oil and gas equipment, furniture, consumer electronics, soft goods, and food packaging, among other industries. What sets me apart: I'm not only a render artist. I know how products are actually designed and manufactured, so my images stay true to real materials and construction, and I catch problems in a model before they turn into a bad render.

Available to hire

I’m Raúl Roa, an industrial designer with over a decade in product development. From 2014 to 2022 I worked in-house as an industrial designer, taking products from research and concept through to development and manufacturing. Since then I’ve focused on 3D product visualization, where that design background is the whole point.

I create product images and animations for e-commerce stores, catalogs, and sales material, working from CAD files, technical drawings, or just a sketch. Current work spans oil and gas equipment, furniture, consumer electronics, soft goods, and food packaging, among other industries.

What sets me apart: I’m not only a render artist. I know how products are actually designed and manufactured, so my images stay true to real materials and construction, and I catch problems in a model before they turn into a bad render.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Independent Designer at Raul Roa Design
March 7, 2022 - Present
Designed and developed physical products for clients across industries including furniture, consumer electronics, and industrial goods. Created strategic, high-fidelity 3D visualizations for products and interior spaces, used in ecommerce, marketing campaigns, pitch decks, and investor presentations. Supported clients from early concept development to visual validation, translating technical details into compelling product storytelling. Helped companies in the creation of internal tools for product standardization and invoicing. Collaborated remotely with teams across Latin America, North America, and Europe.
Industrial Designer at Nimocom
May 2, 2018 - February 25, 2022
Led the physical aspect and industrial design of hardware, with a focus on usability, aesthetics, and manufacturability for mass production overseas. Coordinated prototyping and 3D visualization processes to support technical evaluations. Collaborated with Software development teams in the UI of digital products to ensure consistency in digital interfaces. Contributed to the successful launch of over 3 commercial products across multiple product lines.
Design Leader at Relax Home
May 16, 2016 - April 27, 2018
Led the conceptualization and design of about 20 new furniture products, from ideation to production implementation and market launch. Designed functional prototypes, tested materials and mechanical systems, and documented technical specs for manufacturing Led the standardization process of the company's design department based on ISO:9001 Improved development workflows, helping reduce production lead times and optimize coordination with the factory floor. Produced visual content for product display in retail environments and trade show exhibitions.
Design Assistant at Colchones y Muebles Relax
June 2, 2015 - May 13, 2016
Provided design support for new furniture products by creating detailed manufacturing drawings and technical documentation. Participated in the development and assembly of functional prototypes. Helped streamline the transition from design to production, minimizing errors in factory implementation.
Industrial Design Intern at Mademeco
June 2, 2014 - June 2, 2015
Supported the design of new carpentry products (doors and closets) by producing CAD drawings and 3D visualizations. Collaborated with the marketing team by delivering visuals and design assets for print catalogs and promotional campaigns. Worked closely with the sales team to gather requirements and ensure alignment between product specs and client needs.

Education

Industrial Designer at Universidad del Norte
January 25, 2010 - September 4, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Professional Services, Other