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I am a senior growth and performance marketing leader with 10+ years of experience scaling revenue, customer acquisition, and retention across e-commerce, retail, and B2B SaaS. I have a proven track record of owning $5M+ annual budgets, leading high-performing teams, and driving measurable growth across North American and EMEA markets. I'm now returning to Ireland and looking to bring international-scale expertise to a Cork or Munster-based organization. I am a strategic operator with deep expertise in full-funnel marketing, performance analytics, and brand growth. I excel at building and executing data-driven growth plans, optimizing CAC, LTV, AOV, ROAS, and CVR, and translating insights into actionable results. I thrive in cross-functional collaboration with sales, product, and finance to deliver lifecycle marketing, retention programs, and accelerated revenue.…I am a senior growth and performance marketing leader with 10+ years of experience scaling revenue, customer acquisition, and retention across e-commerce, retail, and B2B SaaS. I have a proven track record of owning $5M+ annual budgets, leading high-performing teams, and driving measurable growth across North American and EMEA markets. I'm now returning to Ireland and looking to bring international-scale expertise to a Cork or Munster-based organization. I am a strategic operator with deep expertise in full-funnel marketing, performance analytics, and brand growth. I excel at building and executing data-driven growth plans, optimizing CAC, LTV, AOV, ROAS, and CVR, and translating insights into actionable results. I thrive in cross-functional collaboration with sales, product, and finance to deliver lifecycle marketing, retention programs, and accelerated revenue.

Ray BarnesDouglas

Growth Marketer, Marketing Strategist, Marketing Analyst, +1

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I am a senior growth and performance marketing leader with 10+ years of experience scaling revenue, customer acquisition, and retention across e-commerce, retail, and B2B SaaS. I have a proven track record of owning $5M+ annual budgets, leading high-performing teams, and driving measurable growth across North American and EMEA markets. I'm now returning to Ireland and looking to bring international-scale expertise to a Cork or Munster-based organization. I am a strategic operator with deep expertise in full-funnel marketing, performance analytics, and brand growth. I excel at building and executing data-driven growth plans, optimizing CAC, LTV, AOV, ROAS, and CVR, and translating insights into actionable results. I thrive in cross-functional collaboration with sales, product, and finance to deliver lifecycle marketing, retention programs, and accelerated revenue.…I am a senior growth and performance marketing leader with 10+ years of experience scaling revenue, customer acquisition, and retention across e-commerce, retail, and B2B SaaS. I have a proven track record of owning $5M+ annual budgets, leading high-performing teams, and driving measurable growth across North American and EMEA markets. I'm now returning to Ireland and looking to bring international-scale expertise to a Cork or Munster-based organization. I am a strategic operator with deep expertise in full-funnel marketing, performance analytics, and brand growth. I excel at building and executing data-driven growth plans, optimizing CAC, LTV, AOV, ROAS, and CVR, and translating insights into actionable results. I thrive in cross-functional collaboration with sales, product, and finance to deliver lifecycle marketing, retention programs, and accelerated revenue.

Available to hire

I am a senior growth and performance marketing leader with 10+ years of experience scaling revenue, customer acquisition, and retention across e-commerce, retail, and B2B SaaS. I have a proven track record of owning $5M+ annual budgets, leading high-performing teams, and driving measurable growth across North American and EMEA markets. I’m now returning to Ireland and looking to bring international-scale expertise to a Cork or Munster-based organization.

I am a strategic operator with deep expertise in full-funnel marketing, performance analytics, and brand growth. I excel at building and executing data-driven growth plans, optimizing CAC, LTV, AOV, ROAS, and CVR, and translating insights into actionable results. I thrive in cross-functional collaboration with sales, product, and finance to deliver lifecycle marketing, retention programs, and accelerated revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Head of Growth at DUER

March 1, 2020 - Present

Own and lead end-to-end growth strategy for new customer acquisition and retention across e-commerce and retail channels in the US and Canadian markets. Manage and optimise an annual marketing budget in excess of $5M, consistently achieving 100%+ budget accuracy while scaling growth. Drive full-funnel optimisation with a strong focus on lifecycle marketing, retention, and repeat purchase rate. Produce executive-ready reporting on acquisition KPIs and channel performance, translating insights into actionable recommendations.

Digital Marketing Manager at Indochino

June 1, 2017 - March 1, 2020

Owned digital acquisition strategy across PPC, display, affiliate, SEO/SEM, and podcast marketing channels. Reported performance and ROI to CRO and CTO, delivering insights against revenue and efficiency KPIs. Built and scaled the affiliate marketing programme, driving $3.8M in revenue in 2019 (+110% YoY). Planned and executed display campaigns, generating $1.5M+ in direct revenue. Oversaw podcast marketing strategy, scaling the channel to become the top new customer acquisition driver.

Field Marketing Manager – Central Europe at Dell Software

July 1, 2015 - January 1, 2017

Planned and executed integrated field and direct marketing campaigns across Germany, Austria, and Switzerland. Increased direct marketing pipeline by 27% quarter-over-quarter and 47% year-over-year. Increased marketing-attributed revenue by 88% QoQ and 97% YoY. Owned EMEA lead management reporting, including MQL quality, SLA adherence, and Salesforce performance dashboards. Partnered closely with sales leadership to improve lead follow-up, data quality, and pipeline conversion.