I’m Ray Chua, a diploma student and social media marketer who enjoys turning ideas into scroll-stopping short-form content. I’ve produced and edited TikTok and Instagram videos for clients across wellness, healthcare, and education—adapting tone, visuals, and pacing to match each brand’s identity while keeping content engaging and consistent. I use analytics and trend research to improve performance and support growth, including raising TikTok viewership and helping campaigns reach high view counts. I also focus on community engagement through timely replies to DMs and comments, and I’ve supported graphic design, scheduling, and content planning so brands can communicate clearly and effectively across multiple platforms.…

Ray Chua

I’m Ray Chua, a diploma student and social media marketer who enjoys turning ideas into scroll-stopping short-form content. I’ve produced and edited TikTok and Instagram videos for clients across wellness, healthcare, and education—adapting tone, visuals, and pacing to match each brand’s identity while keeping content engaging and consistent. I use analytics and trend research to improve performance and support growth, including raising TikTok viewership and helping campaigns reach high view counts. I also focus on community engagement through timely replies to DMs and comments, and I’ve supported graphic design, scheduling, and content planning so brands can communicate clearly and effectively across multiple platforms.…

Available to hire

I’m Ray Chua, a diploma student and social media marketer who enjoys turning ideas into scroll-stopping short-form content. I’ve produced and edited TikTok and Instagram videos for clients across wellness, healthcare, and education—adapting tone, visuals, and pacing to match each brand’s identity while keeping content engaging and consistent.

I use analytics and trend research to improve performance and support growth, including raising TikTok viewership and helping campaigns reach high view counts. I also focus on community engagement through timely replies to DMs and comments, and I’ve supported graphic design, scheduling, and content planning so brands can communicate clearly and effectively across multiple platforms.

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Work Experience

Marketing Intern at Okdeal Travel
March 30, 2026 - August 14, 2026
• Developed cross-platform content strategies across WeChat, Xiaohongshu, Meetup and the company website, adapting messaging and formats for an international travel audience in China • Researched, wrote and positioned travel article content around audience interests and pain points, with a high-performing article achieving 4× the company’s typical readership • Planned content across attraction, nurturing, positioning and conversion objectives, using storytelling, audience psychology and stronger hooks to improve content relevance and engagement • Applied SEO principles to optimise website travel resources, including page structure, titles, metadata and search-focused content to improve discoverability • Used content performance data and audience insights to evaluate readership, engagement and retention, identify stronger-performing content patterns and recommend improvements • Proposed strategic improvements to the company’s content system, including clearer content pillars, editorial planning, retention strategies and earlier calls-to-action • Produced social media posts, short-form videos, visual assets and promotional materials while collaborating with an international team in Shanghai
Social Media Marketer at Daylight collective
March 30, 2026 - August 14, 2026
Produced and edited short-form videos for clients across wellness, healthcare, and education, tailoring tone, visuals, and pacing to each brand’s identity. Improved TikTok average views from 300–400 to 1.5k+ per post by using data-driven trend analysis and storytelling in CapCut and platform analytics. Created viral campaigns that reached 22k and 75k views, expanding brand reach and driving follower growth. Strengthened retention by managing community engagement—responding to DMs and comments—and maintaining consistent posting rhythms.
Social Media Marketing Specialist at The Learning Curve
March 1, 2025 - February 28, 2026
• Managed TikTok and Instagram content for an education brand, developing content strategies that translated educational topics into engaging, audience-relevant short-form content • Owned the content process from ideation and scripting to video editing and publishing, applying storytelling, hooks and platform trends to strengthen content performance • Reviewed social media analytics and audience behaviour to identify high-performing topics, formats and content patterns, using these insights to continuously refine the content strategy • Developed content with both engagement and conversion in mind, connecting social media posts to free educational resources and potential customer enquiries • Built and implemented an automated DM workflow that delivered free resources to interested users, creating a more efficient journey from content engagement to lead nurturing • Worked independently to test new content approaches, evaluate performance and adapt strategy based on audience response rather than relying solely on trends
Social Media Marketing Intern at Chapters Singapore
March 1, 2025 - April 30, 2025
Filmed and edited promotional short videos using CapCut, applying marketing psychology and visual storytelling to improve campaign visibility and engagement on TikTok and Instagram. Designed social media graphics, posters, and captions to align with brand voice. Managed scheduling and analytics across multiple client accounts to optimize posting frequency and formats. Produced employee-generated content (EGC) that beat average viewership benchmarks, supporting authenticity and audience trust. Coordinated client communications, deliverables, and lead-generation messaging, and supported PR/outreach initiatives to drive higher social engagement.

Education

Diploma in Business at Temasek Polytechnic
April 15, 2024 - February 28, 2027
GCE 'O' Levels at Ngee Ann Secondary School
January 1, 2020 - November 17, 2023

Qualifications

Edusave Award for Achievement, Good Leadership and Service
February 1, 2024 - September 3, 2026
Edusave Award for Academic Achievement
January 11, 2030 - September 3, 2026
Edusave Good Progress Award
January 11, 2030 - September 3, 2026
Top 10 in Leaders of Tomorrow Hackathon
January 1, 2025 - September 3, 2026

Industry Experience

Media & Entertainment, Education, Healthcare, Retail, Professional Services
    Content Strategy & Digital Marketing for Daylight Collective

    As an in-house content editor at Daylight Collective, I supported multiple client brands across healthcare, mental wellness, fitness, education, and community and events.

    My involvement extended beyond post-production. I contributed content ideas, participated in filming sessions, and adapted or improvised concepts on set based on each client’s personality, communication style, and comfort in front of the camera. I then edited the footage into platform-appropriate short-form videos, tailoring the tone, pacing, storytelling, and messaging to each brand and its target audience.

    After completing the content, I also supported publishing across the clients’ social media accounts, ensuring that the final posts remained consistent with their individual brand identities.

    Working across several industries strengthened my ability to understand different audiences, switch between brand voices, and carry content from initial idea to filming, editing, and publication. In total generated 2M+ views across clients

    Content Strategy & Digital Marketing for OKDeal Travel

    During my overseas marketing internship in Shanghai, I supported OKDeal Travel, an inbound travel agency serving international travellers across China.

    My work included developing content ideas and writing articles for WeChat, managing and improving travel pages on Wix, conducting SEO research, designing promotional materials using Canva and Xiumi, and producing content for the brand’s digital channels.

    Beyond content execution, I analysed the company’s existing content and identified opportunities to improve audience retention and engagement. I proposed a content mix that balanced audience attraction, trust-building and conversion, developed a clearer publishing schedule, and created a practical writing guide covering hooks, structure, readability and calls to action.

    One audience-led article achieved approximately four times the brand’s typical article views, demonstrating how stronger topics and positioning could improve content performance.

    Key skills: content strategy, social media marketing, copywriting, audience research, SEO, content design and performance analysis.