Hi, I’m Rachel “RayKay” Keefer, an illustrator and graphic artist based in Baltimore. I love creating imaginative, award-winning visuals for small businesses and individual clients—turning ideas and concepts into one-of-a-kind illustrations, promotional images, and design assets. I bring a mix of institutional education and real-world client experience, including logo and promotional revisions, detailed custom illustrations for multiple audiences, and hands-on retail display and signage design. Whether I’m working on a digital painting for a medical center or building handcrafted in-store visuals for a bakery, my goal is always the same: make the design feel personal, clear, and memorable.

RayKay Keefer

Hi, I’m Rachel “RayKay” Keefer, an illustrator and graphic artist based in Baltimore. I love creating imaginative, award-winning visuals for small businesses and individual clients—turning ideas and concepts into one-of-a-kind illustrations, promotional images, and design assets. I bring a mix of institutional education and real-world client experience, including logo and promotional revisions, detailed custom illustrations for multiple audiences, and hands-on retail display and signage design. Whether I’m working on a digital painting for a medical center or building handcrafted in-store visuals for a bakery, my goal is always the same: make the design feel personal, clear, and memorable.

Available to hire

Hi, I’m Rachel “RayKay” Keefer, an illustrator and graphic artist based in Baltimore. I love creating imaginative, award-winning visuals for small businesses and individual clients—turning ideas and concepts into one-of-a-kind illustrations, promotional images, and design assets.

I bring a mix of institutional education and real-world client experience, including logo and promotional revisions, detailed custom illustrations for multiple audiences, and hands-on retail display and signage design. Whether I’m working on a digital painting for a medical center or building handcrafted in-store visuals for a bakery, my goal is always the same: make the design feel personal, clear, and memorable.

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Work Experience

Freelance Illustrator and Designer at RayKay Studios
May 1, 2023 - Present
Work with small business owners and individual clients to visualize ideas and concepts into original designs and illustrations, including promotional imagery. Provide proofreading and development support for local businesses and individuals to improve customer retention, including logo and promotion revisions. Create detailed illustrations tailored to the unique visions of multiple clients, including a digital painting for Franklin Square Medical Center.
Sales and Design Associate at Woodle a Bake r y, Baltimore MD
November 1, 2020 - May 31, 2024
Design plans for store signage, menus, and weekly print advertising. Hand-craft illustrated display signs for multiple bakery item categories, including cakes and pies. Create order forms that include an illustrated depiction of the design plan to help communicate bakery orders effectively between clients and decorators.
Executive Designer at RK House Doctors, Baltimore, MD
May 1, 2019 - August 31, 2023
Conduct home remodeling and painting work, including mural and illustration-based painting. Prepare and paint multiple interior elements within homes, including door frames and woodwork.

Education

Bachelor of Fine Arts in Illustration (minor in Communication Design and Fine Arts) at Milwaukee Institute of Art & Design
August 1, 2019 - May 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Healthcare