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I'm recent graduate of the University of Alabama at Birmingham, specializing in Digital Marketing with a minor in Entrepreneurship. I love turning data-driven insights into creative brand stories, and I maintained a 4.0 GPA during my studies. Through roles in social media, church outreach, and youth programs, I've built engaging campaigns, crafted brand identities, and supported community initiatives. I'm excited to continue growing as a marketer who blends design, strategy, and authentic connection.…I'm recent graduate of the University of Alabama at Birmingham, specializing in Digital Marketing with a minor in Entrepreneurship. I love turning data-driven insights into creative brand stories, and I maintained a 4.0 GPA during my studies. Through roles in social media, church outreach, and youth programs, I've built engaging campaigns, crafted brand identities, and supported community initiatives. I'm excited to continue growing as a marketer who blends design, strategy, and authentic connection.

Rayna Irby

Social Media Manager, Brand Designer, Photographer, +2

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I'm recent graduate of the University of Alabama at Birmingham, specializing in Digital Marketing with a minor in Entrepreneurship. I love turning data-driven insights into creative brand stories, and I maintained a 4.0 GPA during my studies. Through roles in social media, church outreach, and youth programs, I've built engaging campaigns, crafted brand identities, and supported community initiatives. I'm excited to continue growing as a marketer who blends design, strategy, and authentic connection.…I'm recent graduate of the University of Alabama at Birmingham, specializing in Digital Marketing with a minor in Entrepreneurship. I love turning data-driven insights into creative brand stories, and I maintained a 4.0 GPA during my studies. Through roles in social media, church outreach, and youth programs, I've built engaging campaigns, crafted brand identities, and supported community initiatives. I'm excited to continue growing as a marketer who blends design, strategy, and authentic connection.

Available to hire

I’m recent graduate of the University of Alabama at Birmingham, specializing in Digital Marketing with a minor in Entrepreneurship. I love turning data-driven insights into creative brand stories, and I maintained a 4.0 GPA during my studies.

Through roles in social media, church outreach, and youth programs, I’ve built engaging campaigns, crafted brand identities, and supported community initiatives. I’m excited to continue growing as a marketer who blends design, strategy, and authentic connection.

Skills

Canva

Brand Identity

Experience Level

Canva

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Social Media Strategist at Xplore: Land and Sea

December 1, 2024 - December 1, 2024

Applied knowledge of social media marketing strategies to adjust clients' platforms (Instagram, TikTok, Facebook, Twitter) to fit their brand personality and highlight their unique value proposition; performed detailed social media audits of brand channels, refining online presence by increasing following and engagement; created brand guidelines and content using Canva to fit the brand's personality.

Social Media Manager at The Gathering Place Church

May 1, 2024 - May 1, 2024

Managed social media promotion, photography, and editing for youth-related events; increased Instagram follower engagement by 20%; produced visuals to build a welcoming aesthetic and maintain consistent uploads to sustain engagement.

Child Caretaker/Nanny at Birmingham & Steele, AL

November 1, 2020 - November 19, 2025

Promoted responsibility and communication by supervising younger children; managed schedules; showed compassion in handling upset or hurt children and took appropriate action.