Rayssa Colafranceschi
I’m Rayssa Colafranceschi, a Social & Content Strategist based in Rio de Janeiro, focused on creating clear, engaging, platform-native content for social media and digital communications.
About
I’m Rayssa Colafranceschi, a Social & Content Strategist based in Rio de Janeiro, focused on creating clear, engaging, platform-native content for social media and digital communications. With 3+ years of experience across social media management, content strategy, digital communications, and multimedia content creation, I translate complex topics into stories that resonate with real audiences.
I manage editorial calendars, develop video scripts and creative direction, and support integrated campaigns for public sector, institutional, and B2B communication goals. I also monitor performance using KPIs and audience insights, adapting formats to stay ahead of digital trends while strengthening community engagement across channels.
- 4 years' experience
- Joined October 2026
Industry experience
- Government
- Media & Entertainment
Work experience· 4 roles
Managed high-visibility social media editorial calendar and developed compelling video scripts. Provided creative direction to the design team using Canva and CapCut, supporting production from concept to high-performing social assets. Reported audience insights and KPIs to optimize content performance and guide community management and engagement strategies across digital channels.
Developed integrated communications strategies connecting social media, press relations, and internal communications.
Created strategic editorial content plans for social media channels, focusing on integrated campaigns for major brand activations. Developed concepts and scripts for multiple platforms, translating complex topics into engaging B2B content formats. Built real-time content strategy for major events, ensuring end-to-end production workflow from video capture to publication to drive immediate organic reach, and monitored social media trends to keep content relevant and thought-leadership-driven.
Education
Hire Rayssa Colafranceschi today
Post a job and invite Rayssa, or contact them directly. No hidden commission.