Senior Paid Media & Ecommerce Consultant at Vervaunt

Delivering Quarterly Budget Reviews and cross-channel strategies for DTC luxury fashion, beauty and lifestyle brands - investing up to £7 million annual media spend, working closely with client C-Suite executives. Ownership of marketing budget allocation - ensuring efficiency vs Shopify performance, optimising towards CAC, contribution margin, POAS, new customer revenue. Experience across multi-touch attribution tools (Polar Analytics, Triple Whale). Experience in Marketing Mix Modelling (MMM) analyses. Working cross-functionally with brands and creative design teams to scale best-performing creatives, storyboard concepts, ideate and produce new assets. Shopping feed management and strategy, proficiency across third party tools (Shoptimised, Feedoptimise). Experience across campaign setup and strategy on TikTok Ads and TikTok Shop. Hands-on Experience across CRM tool Klaviyo: collaborating with CRM teams to create bespoke first-party data audience segments, lead generation campaigns Working with senior leadership on new business development - supporting pitches and upselling of agency services.

Performance Marketing Specialist at Farfetch

Ownership in developing and presenting cross-channel media plans, budgeting and forecast planning - for client accounts ranging from $70k to of $3.5m annual media spend. Day-to-day campaign optimisations, auditing accounts, presenting monthly and quarterly performance reports/learnings to key stakeholders and working closely with brand teams, aligning on content calendar for opportunities providing conversion-driving recommendations for assets and creatives. Oversaw pre-show and post-show campaign strategy and launches for FW22 and SS23 fashion shows across several brands campaign launches across Meta, Youtube and Google - driving record new users to site. Driving significant growth across Meta & Instagram engagement: +75k Instagram follower growth +3.2m growth in reach across Meta - adopting a regular creative testing structure across sponsored posts, varying lead gen hooks, emphasis on video/ UGC creative Lead gen experience - working cross-functionally with brand & CRM teams to create custom first-party data audience segments, devising new hooks and subsequently managing campaigns Elevating agency offering across local APAC market search engines, introducing Yahoo Japan and Naver Search advertising to several brands, strengthening cross-agency relationships across South Korea and Japan