I am a seasoned graphic designer and art director with over three decades of experience in retail, fashion, and brand marketing. I specialize in concepting, leading design teams, and delivering print-ready files from concept through production, with a knack for trend research, inspiration boards, and cross-functional collaboration with merchants. I thrive on ideation and presentation, turning ideas into actionable campaigns across signage, packaging, catalogs, and digital marketing. I enjoy patterning trips to scout global trends and mentor teams to elevate their craft, while staying curious about new tools, including AI design apps, to keep ahead of the curve.…

Tammy Hershey

I am a seasoned graphic designer and art director with over three decades of experience in retail, fashion, and brand marketing. I specialize in concepting, leading design teams, and delivering print-ready files from concept through production, with a knack for trend research, inspiration boards, and cross-functional collaboration with merchants. I thrive on ideation and presentation, turning ideas into actionable campaigns across signage, packaging, catalogs, and digital marketing. I enjoy patterning trips to scout global trends and mentor teams to elevate their craft, while staying curious about new tools, including AI design apps, to keep ahead of the curve.…

Available to hire

I am a seasoned graphic designer and art director with over three decades of experience in retail, fashion, and brand marketing. I specialize in concepting, leading design teams, and delivering print-ready files from concept through production, with a knack for trend research, inspiration boards, and cross-functional collaboration with merchants.

I thrive on ideation and presentation, turning ideas into actionable campaigns across signage, packaging, catalogs, and digital marketing. I enjoy patterning trips to scout global trends and mentor teams to elevate their craft, while staying curious about new tools, including AI design apps, to keep ahead of the curve.

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Language

English
Fluent

Work Experience

Senior Graphic Designer/Design at Bath & Body Works
October 1, 2007 - February 1, 2026
Led the initial concept and print-ready files for candles, hand soaps, room sprays, Wallflowers, accessories, patterns and gift sets. Retouched assets and conducted press checks. Managed a team of 6 designers, mentored peers, and directed ideation and execution across seasonal campaigns. Created inspiration/trend boards that informed design directions; conducted patterning trips to scout global innovations; regularly presented boards and weekly design work to merchant teams.
Art Director at Retail Ventures, Inc.
October 1, 2002 - October 1, 2007
Managed and produced weekly circulars including layout, design, model picks and photography; directed weekly model and product photo shoots for circulars/marketing/advertising; innovated model photography approach; created in-store marketing; directed mail campaigns, email marketing, in-store signage and PR from concept to production.
Marketing Art Director at Gooseberry Patch
December 1, 2001 - October 1, 2002
Directed/designed 10 catalog drops annually; product design and production; managed 8 illustrators and 4 graphic designers; supervised illustration and production including color proofs and press checks; ensured deadlines and budgets.
Senior Graphic Designer/Marketing at Bath & Body Works
August 1, 1994 - December 1, 2001
Involved in all phases of POS materials, hang tags, packaging design and visual display; created complete seasonal in-store campaigns including 4 ft x 6 ft window signage; concepted and directed photo shoots; suggested nostalgic 8 x 10 Polaroid holiday imagery; presented comps to merchants; managed timing and deadlines.
Art Director at The Kobacker Company
May 1, 1992 - August 1, 1994
Directed in-store graphics and advertising for three shoe store chains; designed/produced first ever fashion-focused non-screen-printed in-store signage; produced advertising for newspapers, national magazines, billboards and TV; directed photo shoots for print and national TV; oversaw grand openings, name changes and special in-store events.
Graphic Designer at Victoria’s Secret
June 1, 1990 - May 1, 1992
Created visually exciting graphic concepts and marketing ideas for VS stores; directed photo shoots, coordinated images for lingerie and bath divisions; created in-store signage for VS Garden; involved in color separation and printing.

Education

BFA in Graphic Design at University of Akron
January 11, 2030 - May 6, 2026
Coursework toward Fine Art major, minor in Political Science at The Ohio State University
January 11, 2030 - May 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Manufacturing, Consumer Goods
    uniE621 Mother's Day Candles
    Utilizing illustrated botanicals for similar but different looks in a large collection. It features different sized labels, from a shrink wrap to small square labels playing off the colored glass. These were very collectable and successful. designer…
    uniE621 Winter Candle Collections
    Two looks here, Photography designs are eye catching images of the beauty of winter. The Illustrated labels were created digitally as well as with a black sharpie (including the type). there were printed on actual paper substrate for that hand made feel. The 2 collections sat together on a table. graphicdesigner illustrator…
    uniE621 Aromatherapy Product Hang Tags
    A series of color-coded hang tags for Aromatherapy products and gift sets. The desired mood was relaxing, calming and serene which was accomplished by the simplicity and limited color palette. graphicdesigner…
    uniE621 Candle Label Designs
    These were illustrated digitally, utilizing embroidery brushes, on fabric textures. Using matte tactile varnish helped bring the depth and realism. webdesigner photo logo…
    uniE621 Spring Candle Collection
    matte colored glass candles with hand-painted watercolor illustrations. the type and art style was inspired by the artisan/market trend. logo webdesigner…
    uniE621 Ad for Shoe Store
    Black and white ad to convey the fashion forward style of the shoes/boots. I designed the extreme fashion logo and contrasted it with the shoe silhouettes. The black logo was also used on the shoe boxes.…
    uniE621 Mother's Day Hand Soap Collection
    Inspired by vintage etched glassware, this Mothers Day Collection was a different take on the floral illustration of past years.…
    uniE621 White Barn Boxed Candles
    This was elevated packaging for the best loved Fall Fragrances. Frosted glass, filled candles in round boxes, tied with ribbons. Perfect for gift giving. graphicdesigner branding…