I am a seasoned graphic designer and art director with over three decades of experience in retail, fashion, and brand marketing.
I am a seasoned graphic designer and art director with over three decades of experience in retail, fashion, and brand marketing. I specialize in concepting, leading design teams, and delivering print-ready files from concept through production, with a knack for trend research, inspiration boards, and cross-functional collaboration with merchants.
I thrive on ideation and presentation, turning ideas into actionable campaigns across signage, packaging, catalogs, and digital marketing. I enjoy patterning trips to scout global trends and mentor teams to elevate their craft, while staying curious about new tools, including AI design apps, to keep ahead of the curve.
Utilizing illustrated botanicals for similar but different looks in a large collection. It features different sized labels, from a shrink wrap to small square labels playing off the colored glass. These were very collectable and successful. designer
A series of color-coded hang tags for Aromatherapy products and gift sets. The desired mood was relaxing, calming and serene which was accomplished by the simplicity and limited color palette. graphicdesigner
These were illustrated digitally, utilizing embroidery brushes, on fabric textures. Using matte tactile varnish helped bring the depth and realism. webdesigner photo logo
matte colored glass candles with hand-painted watercolor illustrations. the type and art style was inspired by the artisan/market trend. logo webdesigner
Black and white ad to convey the fashion forward style of the shoes/boots. I designed the extreme fashion logo and contrasted it with the shoe silhouettes. The black logo was also used on the shoe boxes.
Inspired by vintage etched glassware, this Mothers Day Collection was a different take on the floral illustration of past years.
This was elevated packaging for the best loved Fall Fragrances. Frosted glass, filled candles in round boxes, tied with ribbons. Perfect for gift giving. graphicdesigner branding
Led the initial concept and print-ready files for candles, hand soaps, room sprays, Wallflowers, accessories, patterns and gift sets. Retouched assets and conducted press checks. Managed a team of 6 designers, mentored peers, and directed ideation and execution across seasonal campaigns. Created inspiration/trend boards that informed design directions; conducted patterning trips to scout global innovations; regularly presented boards and weekly design work to merchant teams.
Managed and produced weekly circulars including layout, design, model picks and photography; directed weekly model and product photo shoots for circulars/marketing/advertising; innovated model photography approach; created in-store marketing; directed mail campaigns, email marketing, in-store signage and PR from concept to production.
Directed/designed 10 catalog drops annually; product design and production; managed 8 illustrators and 4 graphic designers; supervised illustration and production including color proofs and press checks; ensured deadlines and budgets.
Post a job and invite Tammy, or contact them directly. No hidden commission.
