Demand Generation Manager at Delivery Hero DMart Philippines Inc. (Food Panda Philippines Inc.)

Lead the creation and execution of integrated marketing campaigns to support business objectives, such as increasing online sales and launching new products. Developed and managed a campaign calendar to ensure timely and effective execution of seasonal and promotional marketing activities. Planned and executed campaigns across multiple channels, including email marketing, paid search, display ads, social media, content marketing, and in-app promotions. Designed promotional strategies (discounts, bundles, flash sales) to incentivize purchases and increase customer acquisition and retention. Analyzed campaign performance with Tableau and Looker; collaborated with category and commercial teams to align product availability, pricing, and inventory with marketing plans. Built high-quality, on-brand assets (ads, emails, banners, social content) and coordinated with the supply chain to manage near-expiry and non-mover SKUs while improving forecast accuracy.

Digital Brand Manager at Air Labs Inc.

Developed and executed digital branding strategies to boost brand awareness and engagement during mega campaigns and BAU. Oversaw content creation, social media engagement, and cross-platform campaigns; managed paid media including social ads and affiliate marketing. Analyzed performance metrics and consumer insights to refine campaigns. Collaborated on product launches, promotions, and brand storytelling; ensured consistency across all digital touchpoints. Monitored industry trends with weekly competitive scans; managed relationships with brand partners, agencies, designers, and external vendors. Prepared regular sales and traffic reports to inform forecasts and promo planning.

Senior Marketing Analyst at Shopee Philippines Inc.

Spearheaded campaign optimization for Free Shipping and Coins Cash Back programs; led data-driven improvements, including post-mortem analyses and weekly performance tracking. Pioneered the launch of Free Shipping XTRA, Lunzon XTRA, and Seller Defined Shipping Fee campaigns; developed SPL Payday campaigns and D-Day sales for 2023. Collaborated with local and regional teams to streamline campaign launches and Shopee Express workflows. Supported launch of Free Shipping campaigns to counter TikTok Shop’s 11.11 daily free shipping voucher initiative. Prepared campaign performance reports and post-initiative analyses; managed end-to-end campaign activities for spike and BAU periods.

Account Manager at Ogilvy & Mather Philippines

Handled day-to-day account administration (reports, finances, records management, ASC applications, etc). Maintained strong relationships with clients, other agencies, and suppliers to ensure timely and accurate delivery of work. Supported brand programs for Huawei Philippines, Kimberly-Clark Philippines (Huggies, Kotex), and Nestlé Philippines (Milo).

Associate Account Manager at Collaborate Technologies Inc.

Top sales performer for April 2019. Handled overall operations of assigned clients. Maintained and developed strong business relationships with clients to ensure customer satisfaction. Developed new business with existing clients and identified areas of improvement to increase GP and revenue within assigned accounts.

Admin Assistant at RLP Total Packaging Corp.

Handled bookkeeping. Accepted customers’ orders and inquiries. Performed other tasks as assigned.

Junior Recruiter at Field Core Services International LLC

Conducted end-to-end recruitment process. Managed the UltiPro recruitment module by creating requisitions, reviewing applicants, updating tracking statuses, and noting candidates who might be the best fit for alternate positions in the future. Managed and updated employee profiles in the company database before the onboarding process.