I'm a creator with a flair for fusing innovation and humor into visual wonders. My journey is a blend of Sherlock Holmes deduction and Willy Wonka whimsy, resulting in a portfolio of pixel-perfect treasures that tickle both the eye and the funny bone. With the heart of an adventurer, I orchestrate collaboration, transform challenges into triumphs, and paint narratives that make brands dance. Whether I'm crafting experiences or leading teams, I infuse creativity and camaraderie into every pixel, making sure the result is not just design, but an enchanting journey. To bring my unique blend of creative leadership and humor to the Design role, where I can orchestrate innovative strategies, mentor dynamic teams, and craft brand experiences that transcend conventional boundaries. With a passion for turning challenges into opportunities, I aspire to infuse my pixel-perfect wizardry and collaborative spirit into every aspect of the creative process, leaving an indelible mark on both projects and people.

Razzak Lafr

I'm a creator with a flair for fusing innovation and humor into visual wonders. My journey is a blend of Sherlock Holmes deduction and Willy Wonka whimsy, resulting in a portfolio of pixel-perfect treasures that tickle both the eye and the funny bone. With the heart of an adventurer, I orchestrate collaboration, transform challenges into triumphs, and paint narratives that make brands dance. Whether I'm crafting experiences or leading teams, I infuse creativity and camaraderie into every pixel, making sure the result is not just design, but an enchanting journey. To bring my unique blend of creative leadership and humor to the Design role, where I can orchestrate innovative strategies, mentor dynamic teams, and craft brand experiences that transcend conventional boundaries. With a passion for turning challenges into opportunities, I aspire to infuse my pixel-perfect wizardry and collaborative spirit into every aspect of the creative process, leaving an indelible mark on both projects and people.

Available to hire

I’m a creator with a flair for fusing innovation and humor into visual wonders. My journey is a blend of Sherlock Holmes deduction and Willy Wonka whimsy, resulting in a portfolio of pixel-perfect treasures that tickle both the eye and the funny bone. With the heart of an adventurer, I orchestrate collaboration, transform challenges into triumphs, and paint narratives that make brands dance.
Whether I’m crafting experiences or leading teams, I infuse creativity and camaraderie into every pixel, making sure the result is not just design, but an enchanting journey. To bring my unique blend of creative leadership and humor to the Design role, where I can orchestrate innovative strategies, mentor dynamic teams, and craft brand experiences that transcend conventional boundaries. With a passion for turning challenges into opportunities, I aspire to infuse my pixel-perfect wizardry and collaborative spirit into every aspect of the creative process, leaving an indelible mark on both projects and people.

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Language

English
Fluent
Sinhala, Sinhalese
Fluent
Tamil
Fluent

Work Experience

Digital Content Strategist at IdeaMind - Onceptual Group
January 1, 2024 - Present
Create and manage content aligned with goals and target audience engagement across digital platforms. Optimize content for SEO and use analytics for data-driven improvements. Manage content distribution on social media, email, websites, and other digital channels. Establish content governance standards for brand voice, style, and tone. Enhance existing content with refined visuals and messaging. Integrate multimedia including images and videos. Monitor content performance metrics and refine strategies.
Chief Creative Officer (CCO) at The Cypher
December 31, 2023 - August 9, 2025
Set and drive the company's creative vision aligned with its goals. Lead and inspire the creative team to ensure project excellence. Stay updated on trends and technologies to infuse fresh ideas into the brand's creativity.
Jewelry Designer and Creative Content Executive at AMIRAH Gems & Fine Jewellery
August 31, 2022 - August 9, 2025
Develop unique and appealing jewelry designs considering aesthetics and wearability. Select materials and gems with focus on quality, cost, and design integrity. Stay updated on jewelry market trends to ensure design relevance. Plan and execute engaging content strategies across platforms. Craft compelling brand storytelling to showcase values and offerings. Drive audience engagement through captivating content.
Creative Content Specialist at Magnus Creative - Design Team for GroupM Sri Lanka
November 30, 2020 - August 9, 2025
Creative Content Executive at LITMUS (Private) Limited
March 31, 2019 - August 9, 2025
Coordinated consistent messaging and brand representation across multiple communication platforms. Collaborated on ideation and development of innovative content-driven campaigns. Identified and partnered with relevant influencers to amplify content reach and engagement.
Senior Manager at Arabian Enterprises
December 31, 2018 - August 9, 2025
Streamlined imports and exports to ensure efficient procurement and distribution of sanitary ware, kitchen sinks, and UPVC doors. Contributed to sales and marketing efforts with strategies to penetrate new markets and expand customer base. Led product design and advertising initiatives to enhance visual appeal and market positioning of products.

Education

BA (Hons) in Fashion Design at Falmouth University Academy of Multimedia Design & Technology
January 11, 2030 - August 9, 2025
HND in Business Management at ESOFT Metro Campus
January 11, 2030 - August 9, 2025
Assured Diploma in Computerized Accounting (DiCA) at ESOFT Metro Campus
January 11, 2030 - August 9, 2025
GCE Ordinary Level (OLs) at Amal International School
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants (Certificate Level) at Wisdom Business Academy
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants (Operational Level) at Wisdom Business Academy
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants (Management Level) at Wisdom Business Academy
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants (Strategic Level) at Wisdom Business Academy
January 11, 2030 - August 9, 2025
BA (Hons) in Fashion Design at Falmouth University Academy of Multimedia Design & Technology
January 11, 2030 - August 9, 2025
HND in Business Management at ESOFT Metro Campus
January 11, 2030 - August 9, 2025
Assured Diploma in Computerized Accounting (DiCA) at ESOFT Metro Campus
January 11, 2030 - August 9, 2025
GCE Ordinary Level (OLs) at Amal International School
January 11, 2030 - August 9, 2025
BA (Hons) in Fashion Design at Falmouth University
January 11, 2030 - August 9, 2025
HND in Business Management at Academy of Multimedia Design & Technology
January 11, 2030 - August 9, 2025
Assured Diploma in Computerized Accounting (DiCA) at ESOFT Metro Campus
January 11, 2030 - August 9, 2025
GCE Ordinary Level (OLs) at Amal International School
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants (Certificate Level) at Wisdom Business Academy
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants (Operational Level) at Wisdom Business Academy
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants (Management Level) at Wisdom Business Academy
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants (Strategic Level) at Wisdom Business Academy
January 11, 2030 - August 9, 2025

Qualifications

CIMA - Chartered Institute of Management Accountants Certificate Level
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants Operational Level
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants Management Level
January 11, 2030 - August 9, 2025
CIMA - Chartered Institute of Management Accountants Strategic Level
January 11, 2030 - August 9, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Manufacturing