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I produce content across online, social media, and podcasts, covering breaking news, features, and long-form storytelling. I collaborate with editorial teams to deliver high-quality, accessible coverage of major sporting events, and I develop audience-focused writing that balances quick-turnaround reporting with in-depth cultural features. I’ve appeared on-camera for social video and TV packages, presenting stories in an engaging, accessible way to reach wide audiences. I do editorial writing and journalism (features, profiles, cultural reporting), digital content production (online, social, podcasting, video), hosting and moderating (panels, podcasts, live events), and have delivered brand and creative partnerships (sport, fashion, lifestyle, hospitality). I also bring strong knowledge of music, sport, film/TV, and food & drink to stories at the intersection of culture and everyday life.…I produce content across online, social media, and podcasts, covering breaking news, features, and long-form storytelling. I collaborate with editorial teams to deliver high-quality, accessible coverage of major sporting events, and I develop audience-focused writing that balances quick-turnaround reporting with in-depth cultural features. I’ve appeared on-camera for social video and TV packages, presenting stories in an engaging, accessible way to reach wide audiences. I do editorial writing and journalism (features, profiles, cultural reporting), digital content production (online, social, podcasting, video), hosting and moderating (panels, podcasts, live events), and have delivered brand and creative partnerships (sport, fashion, lifestyle, hospitality). I also bring strong knowledge of music, sport, film/TV, and food & drink to stories at the intersection of culture and everyday life.

Raheel Ashraf

Assistant Producer, Video Editor, Copywriter, +3

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I produce content across online, social media, and podcasts, covering breaking news, features, and long-form storytelling. I collaborate with editorial teams to deliver high-quality, accessible coverage of major sporting events, and I develop audience-focused writing that balances quick-turnaround reporting with in-depth cultural features. I’ve appeared on-camera for social video and TV packages, presenting stories in an engaging, accessible way to reach wide audiences. I do editorial writing and journalism (features, profiles, cultural reporting), digital content production (online, social, podcasting, video), hosting and moderating (panels, podcasts, live events), and have delivered brand and creative partnerships (sport, fashion, lifestyle, hospitality). I also bring strong knowledge of music, sport, film/TV, and food & drink to stories at the intersection of culture and everyday life.…I produce content across online, social media, and podcasts, covering breaking news, features, and long-form storytelling. I collaborate with editorial teams to deliver high-quality, accessible coverage of major sporting events, and I develop audience-focused writing that balances quick-turnaround reporting with in-depth cultural features. I’ve appeared on-camera for social video and TV packages, presenting stories in an engaging, accessible way to reach wide audiences. I do editorial writing and journalism (features, profiles, cultural reporting), digital content production (online, social, podcasting, video), hosting and moderating (panels, podcasts, live events), and have delivered brand and creative partnerships (sport, fashion, lifestyle, hospitality). I also bring strong knowledge of music, sport, film/TV, and food & drink to stories at the intersection of culture and everyday life.

Available to hire

I produce content across online, social media, and podcasts, covering breaking news, features, and long-form storytelling. I collaborate with editorial teams to deliver high-quality, accessible coverage of major sporting events, and I develop audience-focused writing that balances quick-turnaround reporting with in-depth cultural features.

I’ve appeared on-camera for social video and TV packages, presenting stories in an engaging, accessible way to reach wide audiences. I do editorial writing and journalism (features, profiles, cultural reporting), digital content production (online, social, podcasting, video), hosting and moderating (panels, podcasts, live events), and have delivered brand and creative partnerships (sport, fashion, lifestyle, hospitality). I also bring strong knowledge of music, sport, film/TV, and food & drink to stories at the intersection of culture and everyday life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Writer at BBC Sport

January 1, 2015 - Present

Creative and strategic journalist with a strong background in digital journalism, focusing on audience engagement and content creation strategies.

Digital Journalist at BBC Sport

January 1, 2022 - September 30, 2025

Wrote features and profiles on culture, sport, and human-interest stories with a focus on music, film, and TV. Collaborated with brands and publications to create editorial-style content, blending journalistic insight with creative storytelling. Portfolio includes features on Jimmy Connors, Len Bias, and ongoing editorial projects.

Feature Campaign Contributor at Adidas Originals

January 1, 2023 - Present

Featured in a profile campaign highlighting ties to Manchester’s cultural scene and community-focused events; contributed to ongoing brand activations and content at the intersection of sport, fashion, and outdoor culture.

Panel Host at END.

January 1, 2023 - Present

Hosted a live panel at END.'s Manchester store for the release of retro 1989 jerseys, interviewing former United legends Andy Cole and Wes Brown.

Brand Activations & Content Producer at Adidas Originals

January 1, 2023 - Present

Collaborated on brand activations, delivering content at the intersection of sport, fashion, and outdoor culture.

Brand Collaborations & Event Host at Dishoom

January 1, 2024 - Present

Hosted dinners for South Asian creatives, set up a community run club, and authored a Manchester food guide for the brand.

Freelance Journalist & Brand Collaborations

December 31, 2022 - September 30, 2025

Partnered with global sportswear, lifestyle and hospitality brands on campaigns, events, and content exploring culture, community, and storytelling.

Podcast Host (Five-Part Series) at PUMA

January 1, 2025 - Present

Commissioned to host a five-part podcast series with Manchester creators, producing a cultural case study on local subcultures ahead of the brand’s relocation to the city.