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Hi, I’m Rafael Balbi, a Creative Ops Leader and Branding Strategist who specializes in scaling creative infrastructure while maintaining brand cohesion across global teams. I’m passionate about turning complex brand narratives into clear, repeatable systems that empower teams to ship high-quality work at speed. Over the past 15+ years I’ve built and led cross-functional groups, evolved internal agencies into high-performance operations, and created self-serve brand tools using Notion and Canva to enable non-designers to contribute meaningfully while accelerating impact.…Hi, I’m Rafael Balbi, a Creative Ops Leader and Branding Strategist who specializes in scaling creative infrastructure while maintaining brand cohesion across global teams. I’m passionate about turning complex brand narratives into clear, repeatable systems that empower teams to ship high-quality work at speed. Over the past 15+ years I’ve built and led cross-functional groups, evolved internal agencies into high-performance operations, and created self-serve brand tools using Notion and Canva to enable non-designers to contribute meaningfully while accelerating impact.

Rafael Balbi

Creative Director, Brand Strategist, Brand Designer, +2

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Hi, I’m Rafael Balbi, a Creative Ops Leader and Branding Strategist who specializes in scaling creative infrastructure while maintaining brand cohesion across global teams. I’m passionate about turning complex brand narratives into clear, repeatable systems that empower teams to ship high-quality work at speed. Over the past 15+ years I’ve built and led cross-functional groups, evolved internal agencies into high-performance operations, and created self-serve brand tools using Notion and Canva to enable non-designers to contribute meaningfully while accelerating impact.…Hi, I’m Rafael Balbi, a Creative Ops Leader and Branding Strategist who specializes in scaling creative infrastructure while maintaining brand cohesion across global teams. I’m passionate about turning complex brand narratives into clear, repeatable systems that empower teams to ship high-quality work at speed. Over the past 15+ years I’ve built and led cross-functional groups, evolved internal agencies into high-performance operations, and created self-serve brand tools using Notion and Canva to enable non-designers to contribute meaningfully while accelerating impact.

Available to hire

Hi, I’m Rafael Balbi, a Creative Ops Leader and Branding Strategist who specializes in scaling creative infrastructure while maintaining brand cohesion across global teams. I’m passionate about turning complex brand narratives into clear, repeatable systems that empower teams to ship high-quality work at speed.

Over the past 15+ years I’ve built and led cross-functional groups, evolved internal agencies into high-performance operations, and created self-serve brand tools using Notion and Canva to enable non-designers to contribute meaningfully while accelerating impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Creative Ops & Chapter Leader at Alura

June 1, 2022 - Present

Scaling & Transformation: integral to the Content Tribe's creative workflow, delivering 2,500+ videos and 120+ high-quality courses per quarter. Process Optimization (Ops): redesigned the video assets pipeline, reducing rework by 42% and increasing overall team efficiency by 30% through non-inflationary brand governance. Strategic Mentorship: developed internal mentorship and guidance that shifted the team mindset from task-receivers to Creative Owners, empowering them to propose strategic projects and leverage AI/automation.

Brand Architect at Meteor and Galaxy

January 1, 2024 - December 31, 2025

Brand Architecture Shift: collaborated with the CEO to reframe the ecosystem's visual identity, positioning Galaxy as the parent brand for clearer business storytelling. Community Enablement: built scalable Brand Repositories on Notion and a complete Brand Kit on Canva; established dedicated mentorship for non-designers to master new assets, strengthening global brand cohesion and enabling organic scale.

Founder & Content Strategist at Café con Dungeon

February 1, 2018 - Present

Founded and managed an award-winning TTRPG media outlet (3x Goblin de Ouro award winners). Focused on high-level game studies, game design, simulation experiments, community building, and advocating for autonomy in role-playing game design. Tech stack included Notion, Figma, n8n, AI tools; Creative tools included Adobe CC and Canva; produced and edited podcasts.