I specialize in creative ops architecture, brand creation and stewardship across touchpoints, and AI-first production workflows. I thrive turning rigid brand books into living design systems, optimizing pipelines to reduce rework, and enabling teams to become “creative owners” who propose and execute strategic projects using AI and automation.…

Rafael Balbi

I specialize in creative ops architecture, brand creation and stewardship across touchpoints, and AI-first production workflows. I thrive turning rigid brand books into living design systems, optimizing pipelines to reduce rework, and enabling teams to become “creative owners” who propose and execute strategic projects using AI and automation.…

Available to hire

I specialize in creative ops architecture, brand creation and stewardship across touchpoints, and AI-first production workflows. I thrive turning rigid brand books into living design systems, optimizing pipelines to reduce rework, and enabling teams to become “creative owners” who propose and execute strategic projects using AI and automation.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Strategic Branding Contributor (Freelance) at Metor and Galaxy
January 1, 2024 - January 1, 2025
Collaborated with the CEO to overhaul the ecosystem’s visual identity. Conducted a deep diagnostic to re-anchor brand hierarchy, positioning Galaxy as the parent brand to strengthen business clarity. Built scalable brand repositories on Notion and a complete brand kit on Canva, including dedicated mentoring for non-designers to master the new assets and strengthen global brand cohesion.
Strategic Branding Contributor (Freelance) at Meteor and Galaxy
January 1, 2024 - December 31, 2025
Brand Architecture Shift: collaborated with the CEO to overhaul the ecosystem's visual identity; conducted a diagnostic that re-anchored the brand hierarchy, positioning Galaxy as the parent brand for enhanced business clarity. Community Enablement: Built scalable Brand Repositories on Notion and a complete Brand Kit on Canva; included dedicated mentorship for non-designers to master new assets, strengthening global brand cohesion and organic scale.
Brand Architect at Meteor and Galaxy
January 1, 2024 - December 31, 2025
Brand Architecture Shift: collaborated with the CEO to reframe the ecosystem's visual identity, positioning Galaxy as the parent brand for clearer business storytelling. Community Enablement: built scalable Brand Repositories on Notion and a complete Brand Kit on Canva; established dedicated mentorship for non-designers to master new assets, strengthening global brand cohesion and enabling organic scale.
Creative Ops & Chapter Leader at Alura
June 1, 2022 - Present
Scaling & Transformation: integral to the Content Tribe's creative workflow, delivering 2,500+ videos and 120+ high-quality courses per quarter. Process Optimization (Ops): redesigned the video assets pipeline, reducing rework by 42% and increasing overall team efficiency by 30% through non-inflationary brand governance. Strategic Mentorship: developed internal mentorship and guidance that shifted the team mindset from task-receivers to Creative Owners, empowering them to propose strategic projects and leverage AI/automation.
Founder and Content Strategist at Café com Dungeon
February 1, 2018 - Present
Built and managed an award-winning TTRPG media outlet (3x Goblin de Ouro award winner) at Latin America's largest offline games convention. Focused on high-level game studies, game design, simulation experiments, community building, and advocating autonomy in role-playing games theory. Tech Stack Ops/Automation: Notion (Expert), Figma (Design Systems), n8n, AI tools (Gamma.app, Gemini, Claude, Midjourney, Notion LM, ChatGPT). Creative: Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Photoshop), Canva; UX Design & User Interview; DesignOps; Brand Kit; mentorship for non-designers.
Founder & Content Strategist at Café com Dungeon
February 1, 2018 - Present
Content & Strategy: Built and managed an award-winning TTRPG media outlet (3x Goblin de Ouro award winners) at the largest Latin American offline games convention. Tech Stack & Ops/Automation: Notion (Expert), Figma (Design Systems), n8n, Workflow Optimization AI.
Founder & Content Strategist at Café con Dungeon
February 1, 2018 - Present
Founded and managed an award-winning TTRPG media outlet (3x Goblin de Ouro award winners). Focused on high-level game studies, game design, simulation experiments, community building, and advocating for autonomy in role-playing game design. Tech stack included Notion, Figma, n8n, AI tools; Creative tools included Adobe CC and Canva; produced and edited podcasts.

Education

Legal Design Masterclass at USP (Universidade de São Paulo)
January 11, 2030 - May 4, 2026
Design Ops Strategy Bootcamp at Alura
January 11, 2030 - May 4, 2026
Design Ops Strategy Bootcamp at Alura
January 11, 2030 - May 25, 2026
UX Design & User Interview at Alura
April 1, 2022 - April 1, 2022
Coding: First Steps at Alura
October 1, 2021 - October 1, 2021
Business Agility at Alura
November 1, 2021 - November 1, 2021
UX Design at Alura
September 1, 2020 - September 1, 2020
Digital Marketing at Alura
September 1, 2020 - September 1, 2020
Podcast Production & Editing at Alura
December 1, 2019 - December 1, 2019
UX Design & User Interview at Invited Speaker
April 1, 2022 - May 25, 2026
Legal Design at Universidade de São Paulo (USP)
January 11, 2030 - May 25, 2026
DesignOps Strategy Bootcamp at Alura
January 1, 2024 - May 25, 2026
Legal Design Masterclass at Estúdio Linte
August 1, 2022 - May 25, 2026
Coding: First Steps at Alura
October 1, 2021 - May 25, 2026
Business Agility at Alura
November 1, 2021 - May 25, 2026
UX Design at Alura
September 1, 2020 - May 25, 2026
Digital Marketing at Alura
September 1, 2020 - May 25, 2026
Podcast Production & Editing at Alura
December 1, 2019 - May 25, 2026
Academic Design coursework / degree program at Universidade, Rio de Janeiro
January 1, 2012 - July 24, 2026

Qualifications

Legal Design Masterclass
January 11, 2030 - May 4, 2026
Design Ops Strategy Bootcamp
January 11, 2030 - May 4, 2026
Design Ops Strategy Bootcamp
January 11, 2030 - May 25, 2026
UX Design & User Interview (Invited Speaker)
April 1, 2022 - April 1, 2022
Coding: First Steps
October 1, 2021 - October 1, 2021
Business Agility
November 1, 2021 - November 1, 2021
Digital Marketing
September 1, 2020 - September 1, 2020
Podcast Production & Editing
December 1, 2019 - December 1, 2019
Legal Design Masterclass
August 1, 2022 - August 1, 2022
UX Design & User Interviews (Invited Speaker)
April 1, 2022 - May 25, 2026
Legal Design
January 11, 2030 - May 25, 2026
DesignOps Strategy Bootcamp
January 1, 2024 - May 25, 2026
Legal Design Masterclass
August 1, 2022 - May 25, 2026
Coding: First Steps
October 1, 2021 - May 25, 2026
Business Agility
November 1, 2021 - May 25, 2026
UX Design
September 1, 2020 - May 25, 2026
Digital Marketing
September 1, 2020 - May 25, 2026
Podcast Production & Editing
December 1, 2019 - May 25, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Gaming

Skills

Experience Level