I’m a front-end web developer specializing in JavaScript-driven UI systems, interactive web experiences, and performance optimization. I’ve contributed to open-source projects including PixiJS, Crawlee, Altair GraphQL, Hoppscotch, and the Godot Engine, collaborating on bug fixes, feature improvements, and code review. Recently, I developed a modern, responsive e-commerce application using React, Firebase, Stripe, and Three.js, building reusable UI components and custom configuration tools. The application leverages modern React features such as Hooks, Context API, asynchronous state handling, and scalable design patterns to support a production-ready architecture, with testing support using Jest.
With a strong front-end background in React and JavaScript, I bring experience across agency, tooling, and open-source environments. Earlier in my career, I delivered interactive banner ads for Publicis and Tribal DDB, migrating legacy ActionScript codebases to JavaScript, optimizing performance, and engineering modular, memory-efficient components capable of scaling across hundreds of campaign variations. I collaborated closely with designers under tight deadlines and integrated platform APIs such as Google DoubleClick to support analytics and call-to-action events.
In addition, I built custom JavaScript tooling at Nelvana to support animation and UI pipelines, including asset-manipulation tools, pose libraries, and batch-export systems. This work strengthened my ability to design efficient workflows, performance-conscious rendering solutions, and visually polished interfaces.
You can view my portfolio at:
rafalaidlaw.net
Thank you for your time and consideration,
Rafael Laidlaw
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