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I am a Marketing Consultant & Strategist with over 12 years of international experience across Saudi Arabia, UAE, Pakistan, and Lithuania. I specialize in 360° performance marketing, leading digital campaigns, coordinating creative teams, and executing B2B2C strategies for corporate and educational sectors. I enjoy turning data into actionable marketing decisions and managing cross-functional teams to deliver measurable brand impact. My expertise spans Meta ad management, CRM workflows, email automation, content development, and campaign analytics. I am passionate about aligning brand messaging with client goals to create impactful marketing experiences that drive growth and engagement.…I am a Marketing Consultant & Strategist with over 12 years of international experience across Saudi Arabia, UAE, Pakistan, and Lithuania. I specialize in 360° performance marketing, leading digital campaigns, coordinating creative teams, and executing B2B2C strategies for corporate and educational sectors. I enjoy turning data into actionable marketing decisions and managing cross-functional teams to deliver measurable brand impact. My expertise spans Meta ad management, CRM workflows, email automation, content development, and campaign analytics. I am passionate about aligning brand messaging with client goals to create impactful marketing experiences that drive growth and engagement.

Rana Basharat Faraz

Marketing Strategist, Performance Marketer, Brand Strategist, +4

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I am a Marketing Consultant & Strategist with over 12 years of international experience across Saudi Arabia, UAE, Pakistan, and Lithuania. I specialize in 360° performance marketing, leading digital campaigns, coordinating creative teams, and executing B2B2C strategies for corporate and educational sectors. I enjoy turning data into actionable marketing decisions and managing cross-functional teams to deliver measurable brand impact. My expertise spans Meta ad management, CRM workflows, email automation, content development, and campaign analytics. I am passionate about aligning brand messaging with client goals to create impactful marketing experiences that drive growth and engagement.…I am a Marketing Consultant & Strategist with over 12 years of international experience across Saudi Arabia, UAE, Pakistan, and Lithuania. I specialize in 360° performance marketing, leading digital campaigns, coordinating creative teams, and executing B2B2C strategies for corporate and educational sectors. I enjoy turning data into actionable marketing decisions and managing cross-functional teams to deliver measurable brand impact. My expertise spans Meta ad management, CRM workflows, email automation, content development, and campaign analytics. I am passionate about aligning brand messaging with client goals to create impactful marketing experiences that drive growth and engagement.

Available to hire

I am a Marketing Consultant & Strategist with over 12 years of international experience across Saudi Arabia, UAE, Pakistan, and Lithuania. I specialize in 360° performance marketing, leading digital campaigns, coordinating creative teams, and executing B2B2C strategies for corporate and educational sectors. I enjoy turning data into actionable marketing decisions and managing cross-functional teams to deliver measurable brand impact.

My expertise spans Meta ad management, CRM workflows, email automation, content development, and campaign analytics. I am passionate about aligning brand messaging with client goals to create impactful marketing experiences that drive growth and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Urdu

Fluent

Panjabi, Punjabi

Fluent

Hindi

Advanced

Arabic

Beginner

Work Experience

Marketing Consultant (Free Lancer) at Skills Dev 360

July 1, 2023 - Present

Planned and managed content strategies across web, social, and sales channels with brand-aligned messaging. Led a third-party design team producing high-impact promotional materials for digital, print, and retail. Planned, launched, and optimized paid campaigns on Meta platforms using A/B testing and audience insights to maximize ROI. Managed 360° marketing projects coordinating teams in content, design, ads, and CRM. Created and automated email marketing funnels to increase engagement and lead conversion. Monitored campaign performance via Google Analytics and Meta insights, provided regular reporting for KPI tracking and strategy optimization. Conducted competitor benchmarking and market analysis to guide positioning and audience targeting. Prepared monthly performance forecasts and supported planning sessions to align goals with client KPIs and campaigns.

Manager Marketing and Admissions | Brand at University of Management and Technology

July 31, 2023 - July 20, 2025

Planned and executed 100% of 360° performance marketing campaigns including AB testing on Meta and Google search platforms. Supervised teams resulting in 300% increase in enrollment inquiries. Improved student inquiry response time by 40%. Restructured Admission & Marketing processes to achieve 260% admissions target. Resolved student concerns achieving 98% retention through Student Services. Attained 2nd position in admissions among 19 institutes and schools at UMT.

Deputy Manager Marketing at Riphah International University

June 30, 2022 - July 20, 2025

Planned and executed 360° performance marketing campaigns within budget. Achieved 95% student satisfaction and retention via personalized support strategies. Reduced inquiry response time by 30% and increased engagement through content marketing. Collaborated cross-functionally to increase enrollment conversion by 20%. Led admission and marketing teams and managed agency collaborations for internal/external branding and campaign execution.

Japanese Certified Riding Instructor & Executive Marketing at Yamaha Motor Pakistan

February 28, 2021 - July 20, 2025

Conducted structured safe riding training as Yamaha Japan-certified instructor for corporate employees, university students, and CSR campaigns. Developed and delivered safety training modules and presentations during institution visits and public workshops. Executed omnichannel marketing and training events, increasing customer engagement by 250%. Led brand building CSR sessions to promote road safety awareness and customer loyalty through traffic police. Coordinated ATL/BTL/TTL campaigns and product education, resulting in 75% retail sales growth.

Freelance Trainer at Yamaha Motor Pakistan

August 31, 2024 - July 20, 2025

Delivered freelance training sessions post-employment, including CSR workshops, institutional training, and digital skills seminars.

Sales & Marketing Executive at Siemens Riyadh-K.S.A

April 30, 2018 - July 20, 2025

Prepared competitive bids for sub-projects of 33KV, 132KV, and 380KV substations; successfully negotiated and won contracts. Achieved 140% sales target and maintained 1st position for 100% successful project completion. Managed ten different active project sites across Saudi Arabia. Trained and supervised teams as accredited Hilti Firestop Specialist Applicator, accomplishing 100% firestop projects before deadline. Submitted schedules, execution plans, and statistical reports for ongoing projects to the Site Manager.

Sales & Marketing Coordinator at LK Trading, Dubai, UAE

February 28, 2015 - July 20, 2025

Generated leads via DWTC Global Events (2013 & 2014), PR, email marketing, telemarketing, and LinkedIn with decision-makers. Converted leads to B2B sales driving revenue from scratch to AED 1 million in first year. Maintained strong customer relationships resulting in repeat orders and 40% sales growth in second year.

Sales Officer at Dunia Finance L.L.C , Dubai, UAE

May 31, 2013 - July 20, 2025

Consistently achieved 100% monthly sales targets by selling 5 loan applications (car, personal, credit). Maintained a 98% recovery rate through timely payments and effective CRM management.