Rana Basharat Faraz

Delivered freelance training sessions post-employment, including CSR workshops, institutional training, and digital skills seminars.

Planned and executed 100% of 360° performance marketing campaigns including AB testing on Meta and Google search platforms. Supervised teams resulting in 300% increase in enrollment inquiries. Improved student inquiry response time by 40%. Restructured Admission & Marketing processes to achieve 260% admissions target. Resolved student concerns achieving 98% retention through Student Services. Attained 2nd position in admissions among 19 institutes and schools at UMT.

Planned and managed content strategies across web, social, and sales channels with brand-aligned messaging. Led a third-party design team producing high-impact promotional materials for digital, print, and retail. Planned, launched, and optimized paid campaigns on Meta platforms using A/B testing and audience insights to maximize ROI. Managed 360° marketing projects coordinating teams in content, design, ads, and CRM. Created and automated email marketing funnels to increase engagement and lead conversion. Monitored campaign performance via Google Analytics and Meta insights, provided regular reporting for KPI tracking and strategy optimization. Conducted competitor benchmarking and market analysis to guide positioning and audience targeting. Prepared monthly performance forecasts and supported planning sessions to align goals with client KPIs and campaigns.