I am a seasoned creative professional with over two decades of experience designing and managing print, web, and multimedia projects. Throughout my career, I have collaborated with diverse teams and clients, resulting in measurable business growth such as increased traffic, conversions, and revenue. I take pride in creating visually appealing content and maintaining brand integrity across all media. I am passionate about keeping up with the latest design trends and technologies in eCommerce and marketing. I am experienced in mentoring junior designers and leading projects from concept to execution, ensuring deadlines and client expectations are met or exceeded. I thrive in collaborative environments and enjoy producing engaging marketing materials across various platforms.

Roberto Allana Jr.

I am a seasoned creative professional with over two decades of experience designing and managing print, web, and multimedia projects. Throughout my career, I have collaborated with diverse teams and clients, resulting in measurable business growth such as increased traffic, conversions, and revenue. I take pride in creating visually appealing content and maintaining brand integrity across all media. I am passionate about keeping up with the latest design trends and technologies in eCommerce and marketing. I am experienced in mentoring junior designers and leading projects from concept to execution, ensuring deadlines and client expectations are met or exceeded. I thrive in collaborative environments and enjoy producing engaging marketing materials across various platforms.

Available to hire

I am a seasoned creative professional with over two decades of experience designing and managing print, web, and multimedia projects. Throughout my career, I have collaborated with diverse teams and clients, resulting in measurable business growth such as increased traffic, conversions, and revenue. I take pride in creating visually appealing content and maintaining brand integrity across all media.

I am passionate about keeping up with the latest design trends and technologies in eCommerce and marketing. I am experienced in mentoring junior designers and leading projects from concept to execution, ensuring deadlines and client expectations are met or exceeded. I thrive in collaborative environments and enjoy producing engaging marketing materials across various platforms.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Creative Graphic Designer at Self Employed
April 1, 2024 - Present
As a freelance creative graphic designer, I am responsible for all design-related projects including print, web, and multimedia. I design high fidelity mockups, create visually appealing pitch decks, develop social media graphics, and collaborate with cross-functional teams to produce compelling visual assets. I maintain brand integrity, oversee project execution, and mentor junior designers, achieving 100% client approval with minimal revisions.
Creative Graphic Web Designer at Self Employed
February 28, 2014 - August 15, 2025
Managed multiple design projects simultaneously including website redesigns, email marketing campaigns with high open and click rates, and print marketing materials such as brochures and flyers. Collaborated with marketing teams to optimize campaigns and improve website user engagement by 40%. Conducted A/B testing and SEO/SEM initiatives to continuously improve website performance.
Senior Web Designer
October 1, 2011 - August 15, 2025
Led redesign and updates of company websites and affiliate sites, optimized online marketing campaigns, and collaborated across departments to translate concepts into engaging visual content. Developed and managed brand strategies overseeing all creative projects from concept to execution and ensured timely delivery with quality results.
Design Supervisor
October 31, 2004 - August 15, 2025
Oversaw a team of junior designers, assigned tasks, and ensured projects met client requirements and deadlines. Collaborated with creative managers and copywriters to create informative and visually appealing content. Participated in brainstorming sessions to generate innovative design ideas and maintained organized graphic assets.
UI Web Designer / Graphic Artist
January 31, 2004 - August 15, 2025
Executed UI/UX design solutions, graphic artistry roles, and contributed to website content and user engagement improvements. Managed redesigns, branding, and maintained visual standards across digital platforms.

Education

Bachelor of Fine Arts, Major in Advertising at University of the East - Philippines
June 1, 1994 - April 30, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Travel & Hospitality