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Hi, I'm Rachelya Putri Wibowo, a Digital Marketing & Public Relations Specialist based in Yogyakarta, Indonesia. I have 5+ years of hands-on experience in social media strategy, brand communication, and performance marketing, with a proven track record of boosting engagement and campaign performance through data-driven content and targeted ad campaigns across Meta and TikTok. I'm passionate about crafting compelling brand stories, building strong media relationships, and turning data into high-impact results. I'm open to new opportunities and committed to continuous learning, collaboration, and delivering high-quality, results-driven work.…Hi, I'm Rachelya Putri Wibowo, a Digital Marketing & Public Relations Specialist based in Yogyakarta, Indonesia. I have 5+ years of hands-on experience in social media strategy, brand communication, and performance marketing, with a proven track record of boosting engagement and campaign performance through data-driven content and targeted ad campaigns across Meta and TikTok. I'm passionate about crafting compelling brand stories, building strong media relationships, and turning data into high-impact results. I'm open to new opportunities and committed to continuous learning, collaboration, and delivering high-quality, results-driven work.

Rachelya Putri Wibowo

Digital Marketer, Social Media Manager, Marketing Strategist, +2

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Hi, I'm Rachelya Putri Wibowo, a Digital Marketing & Public Relations Specialist based in Yogyakarta, Indonesia. I have 5+ years of hands-on experience in social media strategy, brand communication, and performance marketing, with a proven track record of boosting engagement and campaign performance through data-driven content and targeted ad campaigns across Meta and TikTok. I'm passionate about crafting compelling brand stories, building strong media relationships, and turning data into high-impact results. I'm open to new opportunities and committed to continuous learning, collaboration, and delivering high-quality, results-driven work.…Hi, I'm Rachelya Putri Wibowo, a Digital Marketing & Public Relations Specialist based in Yogyakarta, Indonesia. I have 5+ years of hands-on experience in social media strategy, brand communication, and performance marketing, with a proven track record of boosting engagement and campaign performance through data-driven content and targeted ad campaigns across Meta and TikTok. I'm passionate about crafting compelling brand stories, building strong media relationships, and turning data into high-impact results. I'm open to new opportunities and committed to continuous learning, collaboration, and delivering high-quality, results-driven work.

Available to hire

Hi, I’m Rachelya Putri Wibowo, a Digital Marketing & Public Relations Specialist based in Yogyakarta, Indonesia. I have 5+ years of hands-on experience in social media strategy, brand communication, and performance marketing, with a proven track record of boosting engagement and campaign performance through data-driven content and targeted ad campaigns across Meta and TikTok.

I’m passionate about crafting compelling brand stories, building strong media relationships, and turning data into high-impact results. I’m open to new opportunities and committed to continuous learning, collaboration, and delivering high-quality, results-driven work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Manager Marketing at Moar Pictures

September 1, 2025 - Present

Led brand marketing and communication strategies for a wedding and prewedding documentation vendor, focusing on increasing brand visibility, client trust, and premium positioning. Acted as liaison between internal teams (photographers, videographers, makeup artists) and clients by managing briefs, communication flow, and expectations before, during, and after events. Initiated client communications, explained services, clarified workflows, and presented portfolios to build trust and deliver a professional client experience. Evaluated content performance and brand exposure using social media insights and client feedback to refine strategies and improve service quality.

Digital Marketing & Ads Analyst at Ads.spesialis

May 1, 2025 - September 1, 2025

Monitored Meta and TikTok ad performance, tracked CTR, ROAS, and CPC to ensure campaign effectiveness. Executed A/B testing on ad creatives and targeting strategies to identify the most optimal, performance-driven approaches. Prepared weekly performance reports with data-backed insights and recommendations, achieving a CTR of 2.9% and ROAS up to 5.2x (TikTok Beauty campaigns), and reducing CPC from IDR 850 to IDR 410 through creative iteration and targeting optimization.

Marketing Communications Staff at Kolektif Coworking Space

January 1, 2025 - June 1, 2025

Designed and executed data-driven marketing campaigns that increased brand awareness by approximately 43% within the first three months, reflected in higher social media reach and engagement. Optimized content strategy and SEO initiatives, resulting in a 58% increase in website traffic and stronger organic brand visibility. Managed and monitored paid advertising campaigns on Meta and Google Ads, consistently generating 300–500 leads per month, with an offline visit conversion rate of approximately 40% and achieving at least 150 closings per month.

Social Media Strategist at Layanan Psikologi dan Penjurusan Karier (LP2K)

September 1, 2024 - March 1, 2025

Designed and executed digital marketing strategies across Instagram, TikTok, and LinkedIn, increasing the engagement rate by up to 40% within the first two months and growing followers from 1,200 to 2,800 (+133%) within three months. Optimized social campaigns via SEO, SEM, and trend-driven content, driving higher traffic and generating 250+ leads via bio links and registration forms for LP2K Classes & Counseling Services. Conducted audience analysis using Meta Business Suite, Google Analytics, and Notion dashboards to develop relevant and interactive content strategies, strengthening audience loyalty and supporting conversion targets.

Marketing Executive at Swat Gigs

January 1, 2021 - November 1, 2024

Planned and executed digital campaigns for 100+ music and community events (offline and online) from 2021–2024, including campus concerts, local gigs, and MSME exhibitions, focusing on increasing brand visibility and ticket sales. Managed cross-channel promotions across three social platforms (Instagram, TikTok, Twitter/X) and two ticketing platforms (Loket and Artatix), while building and maintaining partnerships with approximately 100 local and national media partners. Increased engagement by up to 45% and ticket conversion by 30% through data-driven strategies, including A/B testing and performance analysis using Meta Business Suite, Google Analytics, Bit.ly, and Excel dashboards.

Public Relations Executive at Blue Shoes

February 1, 2021 - July 1, 2022

Managed corporate communications and ensured brand message consistency across external channels, including media, brand partners, and 15–30 active external partners. Led PR campaigns and strategic collaborations, generating 30+ active partnerships and increasing media coverage by up to 200% across 10+ lifestyle and fashion outlets such as Fimela, Popbela, and Bali Tribune. Enhanced brand visibility through effective media pitching and storytelling strategies, achieving a total organic PR campaign reach of 50,000+ viewers.