I'm Rachel Alix, a senior sound designer and audio UX leader based in Boston. I bring 8+ years of experience building creative tools and experiences used by millions of music producers and engineers. Currently the functional lead for sound design at iZotope within the Native Instruments group, I blend hands-on creative work with cross-functional collaboration and AI-driven product strategy. I translate user research and market insight into shipped, AI-assisted features and intuitive creative workflows. I mentor teams, establish production pipelines, and collaborate with product, UX, and engineering to shape long-term direction across iZotope and Native Instruments.

Rachel Alix

I'm Rachel Alix, a senior sound designer and audio UX leader based in Boston. I bring 8+ years of experience building creative tools and experiences used by millions of music producers and engineers. Currently the functional lead for sound design at iZotope within the Native Instruments group, I blend hands-on creative work with cross-functional collaboration and AI-driven product strategy. I translate user research and market insight into shipped, AI-assisted features and intuitive creative workflows. I mentor teams, establish production pipelines, and collaborate with product, UX, and engineering to shape long-term direction across iZotope and Native Instruments.

Available to hire

I’m Rachel Alix, a senior sound designer and audio UX leader based in Boston. I bring 8+ years of experience building creative tools and experiences used by millions of music producers and engineers. Currently the functional lead for sound design at iZotope within the Native Instruments group, I blend hands-on creative work with cross-functional collaboration and AI-driven product strategy.

I translate user research and market insight into shipped, AI-assisted features and intuitive creative workflows. I mentor teams, establish production pipelines, and collaborate with product, UX, and engineering to shape long-term direction across iZotope and Native Instruments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Manager, Sound Design at iZotope (Native Instruments Group)
April 1, 2022 - Present
Serve as the most senior sound designer and functional lead for sound design at iZotope within the Native Instruments group. Own sound design direction across iZotope products, balancing hands-on creative contribution with cross-functional leadership. Partner with product leadership, UX, engineering, and executive stakeholders to shape AI strategy and long-term creative tooling direction across iZotope and Native Instruments. Conduct market, competitive, and user research to inform next-generation AI-assisted features and creative workflows. Translate research insights into concrete product recommendations, many of which have shipped as AI-driven features and UX improvements. Hire, onboard, and mentor sound designers; establish training standards and production pipelines adopted across teams.
Sound Designer at iZotope
June 1, 2019 - April 1, 2022
Designed core audio assets for flagship products including Neutron, Ozone, and Nectar, with a focus on clarity, emotional impact, and usability. Led creative sound design for early AI-assisted features, enabling dynamic audio feedback and iterative user workflows. Collaborated closely with product managers, UX designers, and engineers to align sonic behavior with product intent and technical constraints. Planned and conducted usability testing; incorporated feedback from internal betas and external creators to refine sonic UX. Served as a creative and technical bridge, translating artistic intent into production-ready implementations.
Customer Care Agent at iZotope
September 1, 2017 - June 1, 2019
Supported advanced user workflows across DAWs and complex plug-in chains, diagnosing issues at the intersection of audio, UX, and user intent. Surfaced recurring user pain points and workflow breakdowns to product and design teams, contributing to improvements in onboarding, tutorials, and interface behavior. Developed a deep understanding of how producers actually use creative tools in real-world contexts, informing later work in sound design and product UX.
Audio Visual Technician at Tufts University
July 1, 2017 - September 1, 2017
Supported classroom and event-based audio/visual systems; troubleshot and resolved technical issues in live environments. Assisted faculty, staff, and visiting groups with presentation setup and live event execution.
Student Computer Support Consultant Supervisor at Berklee College of Music
August 1, 2014 - July 1, 2017
Provided technical support for Berklee software and hardware environments, including audio production tools and Apple systems. Supervised and trained student employees, supporting scheduling, quality control, and customer service standards. Developed early experience supporting creative workflows and resolving technical issues for working musicians and students.

Education

Bachelor of Music; Contemporary Writing & Production at Berklee College of Music
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet