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Hi, I'm Rebecca Clarke. I’m a marketing and communications professional focused on digital strategy, social media, and story-driven campaigns for non-profits, academia, and small businesses. I’ve led campaigns that exceeded fundraising targets by over $100,000, grown Evergreen Brick Works' Instagram from 15K to 60K, and produced sustainability content and reports for universities and community organizations. I’m passionate about clear storytelling, data-driven optimization, and collaborative work with remote teams.…Hi, I'm Rebecca Clarke. I’m a marketing and communications professional focused on digital strategy, social media, and story-driven campaigns for non-profits, academia, and small businesses. I’ve led campaigns that exceeded fundraising targets by over $100,000, grown Evergreen Brick Works' Instagram from 15K to 60K, and produced sustainability content and reports for universities and community organizations. I’m passionate about clear storytelling, data-driven optimization, and collaborative work with remote teams.

Rebecca Clarke

Content Creator, Marketing Strategist, Brand Strategist, +4

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Hi, I'm Rebecca Clarke. I’m a marketing and communications professional focused on digital strategy, social media, and story-driven campaigns for non-profits, academia, and small businesses. I’ve led campaigns that exceeded fundraising targets by over $100,000, grown Evergreen Brick Works' Instagram from 15K to 60K, and produced sustainability content and reports for universities and community organizations. I’m passionate about clear storytelling, data-driven optimization, and collaborative work with remote teams.…Hi, I'm Rebecca Clarke. I’m a marketing and communications professional focused on digital strategy, social media, and story-driven campaigns for non-profits, academia, and small businesses. I’ve led campaigns that exceeded fundraising targets by over $100,000, grown Evergreen Brick Works' Instagram from 15K to 60K, and produced sustainability content and reports for universities and community organizations. I’m passionate about clear storytelling, data-driven optimization, and collaborative work with remote teams.

Available to hire

Hi, I’m Rebecca Clarke. I’m a marketing and communications professional focused on digital strategy, social media, and story-driven campaigns for non-profits, academia, and small businesses.

I’ve led campaigns that exceeded fundraising targets by over $100,000, grown Evergreen Brick Works’ Instagram from 15K to 60K, and produced sustainability content and reports for universities and community organizations. I’m passionate about clear storytelling, data-driven optimization, and collaborative work with remote teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Integrated Marketing Lead at Evergreen

October 1, 2023 - Present

Lead all digital marketing for Evergreen Brick Works, including monthly newsletters, social media management, digital ads, blog writing, KPI tracking, reporting and SEO. Directed fundraising campaigns by planning campaigns, writing copy, scheduling emails, coordinating social media, collaborating with designers on assets, and website management; campaigns exceeded fundraising targets by over $100,000.

Marketing and Communications Specialist at Evergreen

October 1, 2022 - September 30, 2023

Supported end-to-end marketing campaigns, developed content, wrote copy, tracked KPIs, collaborated with designers, managed website communications, and created digital ads and monthly newsletters. Managed Evergreen’s social channels (Facebook, LinkedIn, Instagram) and grew Evergreen Brick Works’ Instagram from 15K to over 60K followers through strategic content planning, community engagement, and data-driven optimization.

Marketing and Communications Coordinator at Evergreen

September 1, 2021 - October 1, 2022

Managed social media accounts and designed visual content using Canva. Wrote and scheduled monthly newsletters via Mailchimp, created blog content and updated website content via WordPress. Coordinated projects and administrative tasks, including processing purchase orders, managing vendor invoices, planning and facilitating team meetings, and implementing project management software.

Project Coordinator at The ParkSeek Project (a project of the HEAL)

September 1, 2020 - September 1, 2021

Coordinated a team of over 50 people by managing and prioritizing competing demands. Scheduled, planned and facilitated meetings with park representatives and stakeholders across Canada. Created annual financial reports, wrote grants, tracked expenditures and budgets, wrote emails, managed the ParkSeek website, and ensured effective sharing of project information.

Research Associate at Human Environments Analysis Laboratory (HEAL)

September 1, 2020 - September 1, 2021

Conducted research for the Food Retail Environment Study for Health & Economic Resiliency to assess the impact COVID-19 had on the food retail sector in Canada. Lead on writing and editing posts for HEAL’s blog and managing HEAL’s social media. Edited over 20 messages a week that were developed by writers and inputted on an app to expand people’s food literacy.

Expert Writer

February 1, 2021 - August 31, 2021

Wrote articles on topics related to sustainability and the environment for reputable publications such as Ontario Nature, Treehugger and the Environment Journal.

Marketing/Workshop Coordinator at Elgin Business Resource Centre (EBRC)

January 1, 2020 - March 31, 2021

Supported small businesses across St. Thomas and Elgin County with social media and email marketing, blog writing, website design, SEO, branding and logo creation. Managed EBRC’s social media accounts, created monthly newsletters using Mailchimp, developed and updated website content via WordPress and contributed to consistent brand messaging across channels.

Sustainability Coordinator at Western University

May 1, 2019 - September 1, 2019

Wrote blog posts highlighting how the university implemented the UN Sustainable Development Goals (SDGs), showcasing initiatives, outcomes and impact on campus and the wider community. Developed long-form sustainability reports on topics such as waste management, SDG implementation and improving sustainability within laboratories. Increased engagement by communicating with students, faculty and staff via in-person, telephone, and email, adjusting communication style as needed.

Food & Resource Economics Undergraduate Research Assistant at University of Guelph

September 1, 2017 - April 1, 2018

Conducted in-depth research using quantitative and qualitative methodologies on non-tariff barriers to trade in Canada, the United States, and Asia as it relates to the agricultural sector. Analyzed data to demonstrate how non-tariff barriers contributed to food insecurity and supported the creation of a research paper.

Administrative Assistant at Vivere Ltd.

May 1, 2017 - August 31, 2017

Provided customer support and administrative assistance; prepared orders for delivery, inputted customer data into spreadsheets, printed packing slips, invoicing, and organized files.

Data Entry Clerk & Telemarketer at Ecohesion Inc.

May 1, 2016 - August 31, 2016

Project lead on restructuring and organizing data in Excel spreadsheets to improve usability; demonstrated strong communication and customer service by selling environmentally friendly reverse osmosis drinking water systems by telephone and exceeding sales quotas; identified key demographics.

Call Centre Agent at University of Guelph

September 1, 2015 - April 30, 2016

Utilized friendly rapport and communication skills to ask alumni for donations via telephone; donations exceeded expectations.

Project Coordinator at The ParkSeek Project (HEAL)

September 1, 2020 - September 1, 2021

Coordinated a team of over 50, scheduled and facilitated meetings with park representatives and stakeholders nationwide, produced annual financial reports, wrote grants, tracked expenditures and budgets, managed the ParkSeek website.

Expert Writer at Independent / Publications

February 1, 2021 - August 1, 2021

Wrote articles on sustainability and the environment for reputable publications including Ontario Nature, Treehugger and the Environment Journal.