I'm a senior spatial and experiential designer specialising in branded environments, retail, exhibitions and event scenography.
I’m a senior spatial and experiential designer specialising in branded environments, retail, exhibitions and event scenography. I develop clear concepts, visitor journeys, layouts, bespoke displays and integrated lighting, supported by 3D visualisation and technical design.
My experience includes international retail environments and trade-fair projects for brands including JD Sports, Clarks and Replay. I work primarily in SketchUp and AutoCAD, taking projects from concept and client presentation through production review and delivery.
Lead design and technical development of a bespoke table in Italy (2013). The drawing resolves the shaped metal top, rod framework, component setting-out, dimensions and fabrication logic, translating an expressive furniture concept into a buildable object.
I developed the feasibility and staged retail design packages for a three-level JD Sports store in Leiden, Netherlands, coordinating customer circulation, merchandise zoning, modular display systems, digital touchpoints and the continuous illuminated shopfront across a complex existing building.
Completed retail environment in Makassar, developed as part of JD Sports’ international store programme. The scheme brings together customer circulation, category zoning, modular product display, digital touchpoints and coordinated lighting within a clear branded framework.
Lead designer for Replay’s GDS Düsseldorf trade-fair stand, developed from spatial concept and 3D visualisation through design development and coordination for the built environment. The scheme combined a lightweight structural framework, branded product displays and clear visitor circulation within a fixed exhibition programme.
Full-store 3D visualisations created to communicate and validate a Cloudsteppers retail concept. The imagery tests spatial hierarchy, display systems, lighting and customer circulation; it represents the proposed concept rather than a photographed built store.
Event scenography for Lafer with event agency Exxess, staged in an industrial hall in Vicenza in 2014. As event designer and project coordinator, I developed the concept, spatial layout and technical plan, coordinating bespoke elements through production and build. The scheme used large tree forms and suspended bulbs to organise dining, stage and circulation, and included a bespoke umbrella-inspired lighting element.
Independent spatial and experiential design practice covering branded environments, retail, exhibitions and event scenography. I develop concepts, layouts, visitor journeys, 3D visualisations and technical design packages using SketchUp and AutoCAD, coordinating projects through production review and delivery.
Post a job and invite Ruggero, or contact them directly. No hidden commission.