I'm an experienced writer who can deliver engaging copy for print, online and social media. I adapt to a variety of voices and styles for diverse audiences. I've led group-level communications and social media campaigns, created content calendars, and collaborated with external agencies to craft on-brand messaging across websites, newsletters, campaigns, and internal communications.

RACHAEL DOYLE

I'm an experienced writer who can deliver engaging copy for print, online and social media. I adapt to a variety of voices and styles for diverse audiences. I've led group-level communications and social media campaigns, created content calendars, and collaborated with external agencies to craft on-brand messaging across websites, newsletters, campaigns, and internal communications.

Available to hire

I’m an experienced writer who can deliver engaging copy for print, online and social media. I adapt to a variety of voices and styles for diverse audiences.

I’ve led group-level communications and social media campaigns, created content calendars, and collaborated with external agencies to craft on-brand messaging across websites, newsletters, campaigns, and internal communications.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Copywriter / Content Writer at Mantrac Group
October 1, 2020 - Present
Created and owned the Group Instagram account; grew LinkedIn to 15,000+ followers in 3 months; increased Instagram reach by 150% in 30 days; managed an external agency; planned monthly features aligned with company strategy; wrote internal and external communications; produced social media content for Facebook and LinkedIn; contributed to SEO and digital marketing; wrote blogs; proofread and edited copy; managed a junior marketing executive; owned content calendar and editorial workflow.
News Reporter at Mercator Media
July 1, 2012 - October 1, 2015
Wrote news articles for Mercator’s seven B2B marine titles and websites; covered global political unrest, new commercial marine products and services, SME engineering practices and world fisheries & aquaculture news.
Freelance Copywriter / Content Writer at Self-employed
October 1, 2015 - Present
Wrote copy for blogs including listicles, interviews, and in-depth guides; created content calendars; managed contributors; edited and published; provided copy support for UK and US email marketing; wrote sponsored Spotify scripts and video storyboards; clients across travel, health and wellness, recruitment and tech in AU, NZ, UK and CA.
Group Communications Manager at Mantrac Group
October 1, 2020 - Present
Own creation and distribution of internal communications copy across social channels, EDMs, corporate websites, campaigns and newsletters. Manage an external agency, plan monthly features aligned with company strategy and values, and proofread/edit copy for junior team members.

Education

BA Honours English Literature at Kingston University, UK
January 1, 2007 - January 1, 2009
A Levels - English Literature & Classical Civilisation at South Downs College, UK
January 11, 2030 - March 9, 2026
BA Hons English Literature, 2:1 at Kingston University, UK
January 1, 2007 - January 1, 2009
A Levels - English Literature / Classical Civilisation at South Downs College, UK
January 11, 2030 - March 9, 2026
TEFL Certification at i-to-i TEFL Course
January 11, 2030 - March 9, 2026
Foundation Certificate in Journalism + News Writing at Professional Publishers Association
January 1, 2014 - January 1, 2014

Qualifications

English Literature
September 1, 2009 - July 1, 2012
Udemy Copywriting
July 1, 2017 - July 15, 2017
Foundation Certificate in Journalism + News Writing
January 1, 2014 - December 31, 2014
TEFL Certification
January 1, 2014 - March 9, 2026
Foundation Certificate in Journalism + News Writing
January 1, 2014 - January 1, 2014
TEFL Course Certification
January 11, 2030 - March 9, 2026

Industry Experience

Agriculture & Mining, Healthcare, Travel & Hospitality, Professional Services, Real Estate & Construction, Media & Entertainment, Education, Software & Internet