Available to hire
I am a seasoned Senior Product Designer with extensive experience across UX/UI and Product Design in industries including banking, healthcare, logistics, automotive, insurance, and more. I have a proven track record delivering user-centered, scalable solutions that align with business goals and drive measurable impact. I lead cross-functional teams and build robust design systems — including SLDS, Google Material Design, Bootstrap, and Microsoft Fluent — to ensure consistency, efficiency, and accessibility at scale. I have designed for Salesforce Experience Cloud and led end-to-end product design from concept to launch.
I am recognized for award-winning Service Design and for delivering products that scale globally. I thrive in fast-paced, collaborative environments and bring strategic thinking with hands-on execution to every project. I excel at turning complex requirements into elegant, usable experiences and mentoring teams to raise the design bar across organizations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Design Lead at Costa Coffee Retail / F&B
November 1, 2024 - November 12, 2025Lead in Costa’s Data & Reporting platform, streamlining franchise operations and enabling data-driven decision-making. Designed and delivered the Costa Data Exchange Platform MVP, enabling secure data exchange and reporting via manual entry or API. Defined end-to-end UX journeys, conducted validation flows, and delivered high-fidelity UI aligned to brand, accessibility & WCAG standards. Partnered with engineering to perform build audits, address design gaps, and ensure pixel-perfect delivery. Implemented KPI metrics to track data adoption and stakeholder impact. Collaborated with Product Managers, Engineers, and Content Designers in a hybrid London-based team, and contributed to scalable design systems for global rollout.
Product Design Lead (Costa Coffee Retail & F&B) at Costa Coffee (Contract)
November 1, 2024 - PresentLeading product design for Costa’s Data & Reporting platform MVP; streamlining franchise operations and enabling data-driven decision making; delivering end-to-end UX journeys and high-fidelity UI aligned to brand.
Product Design Lead (Contract) at Costa Coffee Retail / F&B
November 1, 2024 - PresentLead end-to-end product design for Costa's Data & Reporting platform, delivering the MVP and enabling secure data exchange via manual entry or API. Defined end-to-end UX journeys, conducted audits with engineering to close design gaps, and led reporting rationalisation to improve stakeholder relevance. Established KPIs (data adoption, user satisfaction) to drive impact. Scaled design team from 4–5 to a larger team, introduced a unified design system, and delivered UX/UI solutions from wireframes to high-fidelity designs while ensuring accessibility and brand consistency. Also led the TravelPort initiative—multilingual interfaces, real-time tracking, and cross-platform booking experiences to reduce traveler friction.
Product Design Lead (Contract) at Costa Coffee
November 1, 2024 - PresentLeading product design for Costa’s Data & Reporting platforms, streamlining franchise operations and enabling data-driven decision-making. Designed and delivered the Costa Data Exchange Platform MVP enabling secure data exchange and tailored reporting through manual entry or API. Defined end-to-end UX journeys, conducted validation flows and delivered high-fidelity UI aligned to brand, accessibility, and WCAG standards. Partnered with engineering for build audits, addressed design gaps, and ensured pixel-perfect delivery. Led Report Rationalisation to improve relevance and accessibility. Conducted extensive internal stakeholder interviews to shape a usable, scalable platform. Collaborated with Product Managers, Project Managers, Developers, and Content Designers in a hybrid London-based team and defined measurable KPIs such as data adoption and user satisfaction to ensure impact-driven design.
Product Design Lead (Contract) at Costa Coffee
November 1, 2024 - PresentLed product design for Costa’s Data & Reporting platforms, streamlining franchise operations and enabling data-driven decision-making. Designed and delivered the Costa Data Exchange Platform MVP for secure data exchange and tailored reporting. Defined end-to-end UX journeys, conducted validation flows, and delivered high-fidelity UI aligned to brand and accessibility standards. Collaborated with engineering for build audits, led report rationalisation, conducted stakeholder interviews, and worked with cross-functional teams to ensure a usable, scalable platform. Defined KPIs to ensure impact-driven design.
Associate Director UI/UX at Harman (CloudWorX)
August 31, 2024 - July 23, 2025Directed and managed end-to-end design strategy for all 8 suites of CloudWorX applications, leading a team to develop intuitive, user-focused interfaces that enhanced JBL Professional Audio's user experience and engagement by 35%. Conducted in-depth user research including persona development, user flow mapping, and A/B testing, improving feature adoption rates by 40%. Led cross-functional teams to design and iterate on a cohesive design system, reducing design-to-development time by 20%. Championed design thinking principles, leading workshops that increased cross-departmental collaboration and streamlined the product development cycle by 25%. Evaluated developers’ output for design consistency and quality, reducing UX-related customer complaints by 15%. Ensured WCAG-compliant designs and compatibility with assistive technologies. Managed globalization/localisation adaptations for global users.
Associate Director UI/UX at Harman (CloudWorX)
August 31, 2024 - July 15, 2025Directed and managed design strategy for all 8 suites of CloudWorX applications, leading a team to create intuitive user-focused interfaces that improved JBL Professional Audio's user engagement by 35%. Conducted in-depth user research and A/B testing, improving feature adoption rates by 40%. Led cross-functional teams to design cohesive design systems, reducing design-to-development time by 20%. Championed design thinking principles to streamline product development by 25%. Evaluated developer outputs for design quality, reducing UX complaints by 15%. Ensured WCAG-compliant designs and managed global UI localisation.
UI/UX Consultant at Wipro
August 1, 2024 - August 1, 2024Directed end-to-end design strategy for eight suites of Cloud WorX applications, leading cross-functional teams to deliver intuitive, user-centric interfaces. Conducted in-depth user research, journey mapping, and A/B testing to align product decisions with business goals. Delivered high-fidelity prototypes, established a cohesive design system, and ensured WCAG compliance. Collaborated with product managers, engineers, and stakeholders to identify gaps and drive improvements, reducing development time and increasing consistency across suites.
Professional Audio Associate Director UI/UX at Cloud WorX
August 1, 2024 - September 30, 2025Led end-to-end design strategy for eight Cloud WorX apps; built intuitive interfaces; improved user engagement by 35%; defined WCAG-compliant, accessible UI; led cross-functional teams and unified design systems (SLDS, Material Design, Bootstrap, Fluent).
Lead Service Designer at OnTheDot
June 30, 2018 - July 23, 2025Led end-to-end service design and UCD strategy for last-mile delivery platforms combining service design, UX research, and UI execution. Conducted user interviews, journey mapping, and usability testing to secure £10M in funding through insight-driven design. Designed user-centric services and SLA-based routing flows, improving delivery efficiency by 30% and customer satisfaction by 25%. Scaled design team from 5 to 60+ embedding UCD in agile delivery and accelerating timelines by 40%. Introduced unified design system, reducing product inconsistencies by 50%. Delivered UX and UI solutions from wireframes to high-fidelity designs ensuring accessibility and brand consistency. Spearheaded TravelPort smart travel concierge platform for flight and luggage transfers, enhancing global traveler satisfaction and reducing baggage mishandling by 40%.
Lead Service Designer at OnTheDot
June 30, 2018 - July 15, 2025Led end-to-end service design and UCD strategy for last-mile delivery platforms. Conducted user interviews, journey mapping, and testing, helping secure £10M in funding through design insights. Designed user-centric services and routing flows improving efficiency by 30% and customer satisfaction by 25%. Delivered UX and UI solutions from wireframes to high-fidelity designs ensuring accessibility and brand consistency. Scaled design team from 5 to 60+, embedding UCD in agile delivery and accelerating timelines by 40%. Introduced a unified design system to reduce product inconsistencies by 50%.
Lead Service Designer at OnTheDot Logistics & Travel
June 1, 2018 - June 1, 2018Led end-to-end service design for mission-critical apps in last-mile delivery and smart travel logistics. Bridged service design thinking, UX research, and UI execution to create scalable, user-centric solutions. Defined SLA-driven workflows, integrated Salesforce Service Cloud for multilingual support dashboards, and delivered WCAG-compliant UX/UI across touchpoints. Implemented data flows and dashboards that improved operational efficiency and customer satisfaction.
Travel Lead Service Designer at OnTheDot
June 1, 2018 - September 30, 2025Led end-to-end service design for last-mile delivery and travel platforms; founded the team; created scalable, user-centered service concepts; improved operational efficiency and customer satisfaction.
Service Designer (Travel & Logistics) at OnTheDot
June 1, 2018 - September 30, 2025Led end-to-end service and UCD strategy for last-mile delivery platforms, combining service design, UX research, and UI execution to support customer experience and operational efficiency. Conducted user interviews, journey mapping, and usability testing, contributing to securing £10M in funding through insight-driven design. Scaled the design team from 5 to 60+, embedding UCD in Agile delivery and accelerating timelines. Introduced a unified design system, reducing inconsistencies by 50%, and delivered UX/UI solutions from wireframes to high-fidelity designs, ensuring accessibility and brand alignment. Spearheaded TravelPort—an intelligent travel concierge enabling flight bookings and door-to-door luggage transfers with multilingual UI, real-time tracking, and cross-platform booking to reduce traveler dissatisfaction and luggage mishandling.
Sr. UX/UI Consultant at Wipro Technology
November 30, 2013 - July 23, 2025Led transformative UX/UI projects driving enhanced user engagement and satisfaction for top-tier clients across diverse industries. Conducted extensive user research and usability testing. Developed innovative wireframes and high-fidelity prototypes using tools such as Photoshop, Fireworks, Sketch, XD, and Axure. Collaborated with cross-functional teams to ensure seamless design implementation aligned with project goals and client branding. Delivered innovative design solutions improving usability and aesthetics. Designed multi-layered UI ensuring PCI-DSS compliance, usability under high transaction loads, and improved onboarding across investment platforms.
Sr. UX/UI Consultant at Wipro Technology
November 30, 2013 - July 15, 2025Led transformative UX/UI projects, enhancing user engagement and satisfaction across diverse industries. Conducted extensive user research and usability testing. Developed innovative wireframes and high-fidelity prototypes using tools like Photoshop, Fireworks, Sketch, XD, and Axure. Collaborated with cross-functional teams to ensure flawless design implementation aligned with client branding. Delivered design solutions improving usability and aesthetics. Designed multi-layered UI for PCI-DSS compliant products with improved onboarding across investment platforms.
UX/UI Consultant at Wipro
November 1, 2013 - November 1, 2013Led transformative UX/UI projects across banking, healthcare, logistics, travel, retail, and F&B for top-tier clients. Drove in-depth user research, defined information architecture, wireframes, and interaction design, and delivered high-fidelity prototypes that informed product strategy and improved usability.
UX/UI Consultant at Wipro Consulting
November 1, 2013 - September 30, 2025Conducted user research, defined UX/UI strategy, and delivered wireframes and high-fidelity prototypes; collaborated with cross-functional teams to align design decisions with business goals.
UX/UI Consultant at Wipro Technologies
November 1, 2013 - September 30, 2025Led transformative UX/UI projects across diverse industries, driving enhanced user engagement and satisfaction for top-tier clients. Conducted extensive user research and usability testing to inform design decisions. Developed workflows and high-fidelity prototypes using tools like Photoshop, Fireworks, Sketch, XD, and Azure. Collaborated with cross-functional teams to ensure fluent implementation and alignment with client branding.
Education
Mechanical Engineer at GT&TC
January 1, 2006 - December 31, 2009Mechanical Engineer at GT&TC
January 1, 2000 - December 31, 2004Mechanical Engineer at GT&TC
January 1, 2000 - December 31, 2004Qualifications
Best Service Design (reddot)
January 1, 2018 - December 31, 2018Customer First (Wipro)
January 1, 2015 - December 31, 2015Customer Centric Team - Wipro
January 1, 2014 - December 31, 2014Funtastic Team - Wipro
January 1, 2013 - December 31, 2013Designing Application & website for Mobile Phones - HMI
January 1, 2012 - December 31, 2012Shining Star - Wipro
January 1, 2010 - December 31, 2010Science & Art of Effective Web & Application Design - HMI
January 1, 2009 - December 31, 2009Best Service Design (reddot)
January 1, 2018 - December 31, 2018Customer First (Wipro)
January 1, 2015 - December 31, 2015Customer Centric Team - Wipro
January 1, 2014 - December 31, 2014Funtastic Team - Wipro
January 1, 2013 - December 31, 2013Designing Application & website for Mobile Phones - HMI
January 1, 2012 - December 31, 2012Shining Star - Wipro
January 1, 2010 - December 31, 2010Science & Art of Effective Web & Application Design - HMI
January 1, 2009 - December 31, 2009Best Service Design (Red Dot)
January 1, 2018 - September 30, 2025Customer First (Wipro)
January 1, 2015 - September 30, 2025Customer Centric Team - Wipro
January 1, 2014 - September 30, 2025Funtastic Team - Wipro
January 1, 2013 - September 30, 2025Designing Application & Web Site for Mobile Phones - HMI
January 1, 2012 - September 30, 2025Mechanical Engineer
January 11, 2030 - September 30, 2025Best Service Design (Red Dot)
January 1, 2018 - September 30, 2025Customer First (Wipro)
January 1, 2015 - September 30, 2025Customer Centric Team - Wipro
January 1, 2014 - September 30, 2025Funtastic Team - Wipro
January 1, 2013 - September 30, 2025Designing Application & Website for Mobile Phones - HMI
January 1, 2012 - September 30, 2025Shining Star - Wipro
January 1, 2009 - September 30, 2025Science & Art of Effective Web & Application Design - HMI
January 1, 2009 - September 30, 2025Mechanical Engineer
January 11, 2030 - November 12, 2025Best Service Design (Red Dot)
January 1, 2018 - November 12, 2025Customer First (Wipro)
January 1, 2015 - November 12, 2025Customer Centric Team - Wipro
January 1, 2014 - November 12, 2025Funtastic Team - Wipro
January 1, 2013 - November 12, 2025Designing Application & Website for Mobile Phones - HMI
January 1, 2012 - November 12, 2025Shining Star - Wipro
January 1, 2010 - November 12, 2025Science & Art of Effective Web & Application Design - HMI
January 1, 2009 - November 12, 2025Industry Experience
Financial Services, Healthcare, Transportation & Logistics, Retail, Consumer Goods, Professional Services, Travel & Hospitality, Media & Entertainment, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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