I’m Carlos Marruffo, a creative technologist and product/UI designer working independently as Reasoned Web.
I’m Carlos Marruffo, a creative technologist and product/UI designer working independently as Reasoned Web. I design websites, interfaces and interactive experiences, drawing on 16 years of experience in product and UI design.
My work brings together interface design, interaction design and content organization to help people explore services, products and ideas. Based in Callao, Peru, I work remotely in Spanish and English.
The Woods & Co is a New York agency serving beauty and wellness clients. For this 2014 client website project, my contribution focused on website and interface design, including the organization of services, work and team content. Image: current live-site screenshot presented as a visual reference, not an unchanged capture of the 2014 deliverable. Case study: https://www.twine.net/signin Live website: https://www.twine.net/signin
Client engagement: the Ulric de Varens 2026 product catalogue, presented in a 33-board project exhibit. This cover uses genuine visuals from the Reasoned Web catalogue presentation. Project: https://www.twine.net/signin
Client engagement: a storefront redesign concept for Ulric de Varens USA. This presentation uses genuine visuals from the Reasoned Web project exhibit; it is not a claim that the concept launched as a commercial store. Project: https://www.twine.net/signin
An independent interactive demonstration prepared for a presentation to LG Canada. Not commissioned, affiliated with or endorsed by LG. This portfolio cover shows the genuine introduction visual from the Reasoned Web project exhibit, not a captured interactive 3D scene. Case study: https://www.twine.net/signin
Post a job and invite Carlos, or contact them directly. No hidden commission.
