Rebeca Caroline Araujo dos Anjos

Translated complex data into clear, strategic commercial and marketing recommendations, using storytelling to present insights to leadership. Analyzed consumer behavior and purchasing patterns to align product offerings with customer expectations. Evaluated brand perception and market positioning to identify key strengths and weaknesses and recommend strategies that enhanced brand equity. Developed and standardized data patterns and collection formats across multiple internal and external sources, improving data quality and consistency. Maintained dashboards and reports (GA, Salesforce, SQL), conducting deep-dive analyses to identify actionable growth insights.

Consolidated and analyzed sell-in, sell-through, and inventory data to generate reports and actionable insights for management decisions. Developed and managed comprehensive metrics across channels to enable data-driven decisions. Synthesized data from sales, media, and social analytics to draw meaningful conclusions and provide actionable strategic recommendations. Gained hands-on experience with key media tools (Google Campaign Manager, Prisma, Nielsen, DSP dashboards) and conducted competitive analysis and market research to stay ahead of industry developments.

Monitored key performance indicators (sell-out, ROI, sales at POS) to support strategic projects and deliver evidence-based recommendations. Delivered strategic and tactical operational support to go-to-market strategies, contributing to impactful business outcomes. Partnered with teams to use content insights and data, improving conversion rates and capitalizing on Social Selling. Built dashboards and reports to monitor marketing KPIs and track budget details, enhancing transparency and accountability. Developed cross-channel attribution models to measure marketing impact and guide budget allocation.