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I am a Marketing Research and Digital Marketing professional who translates data into clear, strategic insights that guide product and marketing decisions. I thrive on turning complex analytics into actionable recommendations, storytelling with dashboards, and collaborating across teams to drive growth. I am seeking a Market Intelligence role where I can leverage data-driven storytelling, cross-channel analysis, and robust measurement to shape strategic direction and improve customer experiences.…I am a Marketing Research and Digital Marketing professional who translates data into clear, strategic insights that guide product and marketing decisions. I thrive on turning complex analytics into actionable recommendations, storytelling with dashboards, and collaborating across teams to drive growth. I am seeking a Market Intelligence role where I can leverage data-driven storytelling, cross-channel analysis, and robust measurement to shape strategic direction and improve customer experiences.

Rebeca Caroline Araujo dos Anjos

Brand Designer, Product Designer, Project Manager, +4

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I am a Marketing Research and Digital Marketing professional who translates data into clear, strategic insights that guide product and marketing decisions. I thrive on turning complex analytics into actionable recommendations, storytelling with dashboards, and collaborating across teams to drive growth. I am seeking a Market Intelligence role where I can leverage data-driven storytelling, cross-channel analysis, and robust measurement to shape strategic direction and improve customer experiences.…I am a Marketing Research and Digital Marketing professional who translates data into clear, strategic insights that guide product and marketing decisions. I thrive on turning complex analytics into actionable recommendations, storytelling with dashboards, and collaborating across teams to drive growth. I am seeking a Market Intelligence role where I can leverage data-driven storytelling, cross-channel analysis, and robust measurement to shape strategic direction and improve customer experiences.

Available to hire

I am a Marketing Research and Digital Marketing professional who translates data into clear, strategic insights that guide product and marketing decisions. I thrive on turning complex analytics into actionable recommendations, storytelling with dashboards, and collaborating across teams to drive growth. I am seeking a Market Intelligence role where I can leverage data-driven storytelling, cross-channel analysis, and robust measurement to shape strategic direction and improve customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Portuguese

Fluent

Work Experience

Marketing Research Consultant at Freelancer

October 1, 2022 - July 1, 2025

Translated complex data into clear, strategic commercial and marketing recommendations, using storytelling to present insights to leadership. Analyzed consumer behavior and purchasing patterns to align product offerings with customer expectations. Evaluated brand perception and market positioning to identify key strengths and weaknesses and recommend strategies that enhanced brand equity. Developed and standardized data patterns and collection formats across multiple internal and external sources, improving data quality and consistency. Maintained dashboards and reports (GA, Salesforce, SQL), conducting deep-dive analyses to identify actionable growth insights.

Senior Digital Marketing Analyst at Schneider Electric Co. (Steck)

January 1, 2022 - May 1, 2022

Consolidated and analyzed sell-in, sell-through, and inventory data to generate reports and actionable insights for management decisions. Developed and managed comprehensive metrics across channels to enable data-driven decisions. Synthesized data from sales, media, and social analytics to draw meaningful conclusions and provide actionable strategic recommendations. Gained hands-on experience with key media tools (Google Campaign Manager, Prisma, Nielsen, DSP dashboards) and conducted competitive analysis and market research to stay ahead of industry developments.

Trade Marketing Trainee at Schneider Electric Co

January 1, 2021 - January 1, 2022

Monitored key performance indicators (sell-out, ROI, sales at POS) to support strategic projects and deliver evidence-based recommendations. Delivered strategic and tactical operational support to go-to-market strategies, contributing to impactful business outcomes. Partnered with teams to use content insights and data, improving conversion rates and capitalizing on Social Selling. Built dashboards and reports to monitor marketing KPIs and track budget details, enhancing transparency and accountability. Developed cross-channel attribution models to measure marketing impact and guide budget allocation.

Global Brand Marketing Intern at Avon

January 1, 2020 - December 1, 2020

Ensured brand consistency by governing the application of guidelines across all internal and external marketing channels. Led in-depth market analysis to generate actionable insights on consumer behavior, industry trends, and competitive positioning. Contributed to shaping and executing brand strategies that strengthened market presence and amplified impact. Identified and secured brand synergy opportunities with strategic partners to expand audience reach and collaborative ventures. Executed dynamic pricing strategy based on competitor benchmarking and leveraging market intelligence to optimize revenue.

Product Marketing Intern at Stryker

January 1, 2019 - December 1, 2019

Developed and executed integrated campaigns (online/offline), ensuring alignment with business objectives. Conducted monthly LATAM sales report analysis to identify growth opportunities. Supported message map development with Product Marketing to maintain clear, consistent communication. Led the implementation of the Events Calendar, ensuring timely and full execution of activations across key regions.