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Hi, I'm Rebecca Downing, a marketing strategist and social media manager based in Australia. I help brands grow through multi-channel campaigns, compelling storytelling, and data-driven optimisation. I thrive in dynamic, high-pressure environments where adaptability, creativity, initiative, and problem-solving are essential. I'm hands-on and versatile, able to move projects forward with minimal direction, manage external teams, coordinate events, and build long-term partnerships. I love turning ideas into impactful campaigns that engage audiences, spark conversations, and deliver measurable results.…Hi, I'm Rebecca Downing, a marketing strategist and social media manager based in Australia. I help brands grow through multi-channel campaigns, compelling storytelling, and data-driven optimisation. I thrive in dynamic, high-pressure environments where adaptability, creativity, initiative, and problem-solving are essential. I'm hands-on and versatile, able to move projects forward with minimal direction, manage external teams, coordinate events, and build long-term partnerships. I love turning ideas into impactful campaigns that engage audiences, spark conversations, and deliver measurable results.

Rebecca Downing

Marketing Strategist, Social Media Manager, Growth Marketer, +3

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Hi, I'm Rebecca Downing, a marketing strategist and social media manager based in Australia. I help brands grow through multi-channel campaigns, compelling storytelling, and data-driven optimisation. I thrive in dynamic, high-pressure environments where adaptability, creativity, initiative, and problem-solving are essential. I'm hands-on and versatile, able to move projects forward with minimal direction, manage external teams, coordinate events, and build long-term partnerships. I love turning ideas into impactful campaigns that engage audiences, spark conversations, and deliver measurable results.…Hi, I'm Rebecca Downing, a marketing strategist and social media manager based in Australia. I help brands grow through multi-channel campaigns, compelling storytelling, and data-driven optimisation. I thrive in dynamic, high-pressure environments where adaptability, creativity, initiative, and problem-solving are essential. I'm hands-on and versatile, able to move projects forward with minimal direction, manage external teams, coordinate events, and build long-term partnerships. I love turning ideas into impactful campaigns that engage audiences, spark conversations, and deliver measurable results.

Available to hire

Hi, I’m Rebecca Downing, a marketing strategist and social media manager based in Australia. I help brands grow through multi-channel campaigns, compelling storytelling, and data-driven optimisation. I thrive in dynamic, high-pressure environments where adaptability, creativity, initiative, and problem-solving are essential.

I’m hands-on and versatile, able to move projects forward with minimal direction, manage external teams, coordinate events, and build long-term partnerships. I love turning ideas into impactful campaigns that engage audiences, spark conversations, and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Strategist & Social Media Manager (Freelance) at Freelance – Founders & Business Leaders (Australia)

January 1, 2024 - Present

Strategic marketing partner and social media specialist with 4+ years experience across strategy, social media growth, event marketing, and campaign execution. Wears multiple hats, shifts between strategy and delivery, and drives projects forward in dynamic, high-pressure environments. Hands-on, versatile marketer who helps brands grow, engage audiences, and execute events.

Campaign Lead / Marketing Lead at Women's Innovation Network NT (WIN NT)

January 1, 2023 - January 1, 2024

Designed and executed end-to-end marketing strategies for a Territory-wide innovation initiative originated by the Northern Territory Government. Created event concepts, formats, and themes; sourced venues, curated speakers, and coordinated full project delivery. Secured sponsorships and delivered multi-channel campaigns with a focus on engagement and impact.

Head of Marketing at ACTIO Group AU

January 1, 2022 - Present

Led the marketing function, ran campaigns, content strategy, client projects, and events on behalf of the founder & CEO.