Rebecca Green

Lead marketing efforts for all master-planned communities in the Caldwell Communities portfolio; oversee the strategic development and execution of integrated marketing plans across digital, social, print, and experiential channels. Managed cross-functional teams and multiple external agencies to deliver targeted campaigns across digital, social, print, media relations, and events. Directed brand development, community positioning, and customer engagement initiatives that support sales. Planned and managed marketing budgets; tracked performance metrics and optimized campaigns based on data-driven insights and market trends. Served as brand steward across community identities, ensuring consistency in messaging, design, and customer experience. Coordinated community launch strategies, realtor outreach programs, and event activations to maximize traffic, visibility, and partnerships.

Provided primary oversight and maintenance of the website; designed and launched a new site in 2019. Developed and managed product marketing programs across digital, social, print, media relations, and events; created company brand and style guide to ensure consistency with the Campaign For All identity. Managed multiple external agency teams; spearheaded media outreach and public relations, content creation for social media, email campaigns, and event planning; built partnerships and sponsorships. Led communications and marketing initiatives to support fundraising and community outreach.

Oversaw all project-level marketing, advertising, and promotional activities across Texas, including print and digital advertising, collateral development, PR and media relations, social media, signage and billboard production, website content, email advertising, real estate outreach programs, and event planning and sponsorships. Drove brand presence and messaging for multiple communities; developed materials (invitations, newsletters, press releases, etc.) and managed vendor relationships. Collaborated with internal teams and external agencies to ensure alignment with brand standards and program goals.