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Hi there, I’m Rebecca Horrell, a Strategic Social Media Leader with over 15 years’ experience building and optimising multi-platform strategies within complex organisations. I’m passionate about growing communities and empowering audiences to take meaningful action. I love combining insight, storytelling and governance to scale social from a support function to a strategic brand pillar, driving measurable engagement, advocacy and growth. I collaborate across fundraising, brand, recruitment and leadership teams to deliver inclusive, youth-driven content and ensure accessible, responsible social practices.…Hi there, I’m Rebecca Horrell, a Strategic Social Media Leader with over 15 years’ experience building and optimising multi-platform strategies within complex organisations. I’m passionate about growing communities and empowering audiences to take meaningful action. I love combining insight, storytelling and governance to scale social from a support function to a strategic brand pillar, driving measurable engagement, advocacy and growth. I collaborate across fundraising, brand, recruitment and leadership teams to deliver inclusive, youth-driven content and ensure accessible, responsible social practices.

Rebecca Horrell

Social Media Manager, Community Manager, Influencer Marketing Manager, +2

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Hi there, I’m Rebecca Horrell, a Strategic Social Media Leader with over 15 years’ experience building and optimising multi-platform strategies within complex organisations. I’m passionate about growing communities and empowering audiences to take meaningful action. I love combining insight, storytelling and governance to scale social from a support function to a strategic brand pillar, driving measurable engagement, advocacy and growth. I collaborate across fundraising, brand, recruitment and leadership teams to deliver inclusive, youth-driven content and ensure accessible, responsible social practices.…Hi there, I’m Rebecca Horrell, a Strategic Social Media Leader with over 15 years’ experience building and optimising multi-platform strategies within complex organisations. I’m passionate about growing communities and empowering audiences to take meaningful action. I love combining insight, storytelling and governance to scale social from a support function to a strategic brand pillar, driving measurable engagement, advocacy and growth. I collaborate across fundraising, brand, recruitment and leadership teams to deliver inclusive, youth-driven content and ensure accessible, responsible social practices.

Available to hire

Hi there, I’m Rebecca Horrell, a Strategic Social Media Leader with over 15 years’ experience building and optimising multi-platform strategies within complex organisations. I’m passionate about growing communities and empowering audiences to take meaningful action.

I love combining insight, storytelling and governance to scale social from a support function to a strategic brand pillar, driving measurable engagement, advocacy and growth. I collaborate across fundraising, brand, recruitment and leadership teams to deliver inclusive, youth-driven content and ensure accessible, responsible social practices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & Digital Marketing Lead at The King's Trust

February 1, 2021 - Present

Built and led an organisation-wide social media strategy, turning social from a support function into a strategic brand pillar aligned with fundraising, recruitment and engagement across Meta, TikTok, YouTube, LinkedIn and X. Partnered with fundraising, brand, digital and leadership teams to embed best practice. Established an integrated social planning framework with forward grids, calendars, governance and approval workflows, reducing reputational risk. Led community management across all channels, developed crisis escalation protocols and accessibility guidance. Delivered 61.7% uplift in impressions and 59% net follower growth YoY; expanded influencer collaborations delivering £7.2m in estimated media value; managed budget and line-managed team.

Channels Marketing Manager at Rambert

October 1, 2018 - February 1, 2021

Developed and executed social media strategy to increase brand awareness and engagement through organic and paid distribution, achieving 18% organic growth and 90% ROI on paid ads. Procured social media management tool, enhanced reporting, oversaw digital content production with strong engagement rates, and expanded reach to non-followers. Implemented governance policies and managed a team including a CRM coordinator.

Franchise Director at Diddi Dance

January 1, 2013 - October 1, 2018

Created national marketing and social media strategies driving 65% of class enquiries and a 60% uplift in network turnover. Trained 40+ franchisees, developed a franchise-wide governance framework, managed social platforms with reach over 10k, authored the Social Media Policy and led cross-channel content strategy including email, websites and paid search. Reported on organic and paid activity and supported acquisitions.

Marketing & Events Executive at Appi Health Group

November 1, 2011 - August 1, 2014

Developed marketing campaigns for multiple centres and the annual conference; managed website and social accounts; promoted courses and events; created and maintained promotional materials and collateral.

Marketing Coordinator at Flatfeet Dance Company

April 1, 2011 - June 1, 2012

Developed social media presence and email marketing; produced promotional materials for performances; cultivated local audience engagement and bookings.

Administrative Assistant at Steps On Broadway

March 1, 2008 - August 1, 2009

Assisted the Director of Marketing & PR; established Facebook and YouTube accounts; developed campaigns for classes and performances; organized events and partnerships.