Hi! I’m Rebecca Shane, a Public Relations student passionate about the music industry. I’m pursuing opportunities in artist development, marketing, public relations, and management to help artists grow their brands and reach new audiences. My hands-on experience spans research, artist management, event coordination, and brand activation across Nashville, Philadelphia, and Phoenixville. I love building relationships, shaping release strategies, and turning creative concepts into compelling plans that connect with fans.

Hi! I’m Rebecca Shane, a Public Relations student passionate about the music industry. I’m pursuing opportunities in artist development, marketing, public relations, and management to help artists grow their brands and reach new audiences. My hands-on experience spans research, artist management, event coordination, and brand activation across Nashville, Philadelphia, and Phoenixville. I love building relationships, shaping release strategies, and turning creative concepts into compelling plans that connect with fans.

Available to hire

Hi! I’m Rebecca Shane, a Public Relations student passionate about the music industry. I’m pursuing opportunities in artist development, marketing, public relations, and management to help artists grow their brands and reach new audiences.

My hands-on experience spans research, artist management, event coordination, and brand activation across Nashville, Philadelphia, and Phoenixville. I love building relationships, shaping release strategies, and turning creative concepts into compelling plans that connect with fans.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Research Intern at Rock Ridge Music, LLC
September 1, 2025 - Present
Support artist development initiatives through A&R research, music discovery, and analysis of market and industry trends. Track artists, releases, and audience positioning to inform label strategy and creative opportunities. Contribute professional written opinions and research support to the CEO of the company.
Artist Manager / Label & Project Support at Independent Artist Management
May 1, 2024 - Present
Manage the career development of an independent artist across release planning, branding, publishing coordination, booking outreach, and promotion. Help shape song and release strategy from early concept through rollout, marketing, and audience engagement. Coordinate communication with venues, collaborators, and industry contacts while supporting long-term artist growth.
Production Team Member at Earth Song Creative Arts
April 1, 2024 - Present
Assisted with advance planning and day-of coordination for community music events. Managed artist and vendor logistics and provided direct operational support to the owner during live event execution.
Band Member / Manager at Moonwatered Band
May 1, 2023 - Present
Supported marketing, communications, event booking, and financial coordination for an indie rock band with 20+ live performances.
Brand Ambassador at American Eagle
May 1, 2023 - September 1, 2023
Built customer relationships, handled transactions, maintained merchandising standards, and represented brand image on the sales floor.

Education

B.A. in Public Relations at Penn State University
January 11, 2030 - April 7, 2026
Smeal Fundamentals Certificate at Penn State University
January 11, 2030 - April 7, 2026
Music Business (Business Emphasis) at Belmont University
January 11, 2030 - April 7, 2026

Qualifications

Smeal Fundamentals Certificate
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other