I’m a Digital Marketer with 5 years of experience helping small and medium-sized businesses grow their presence across social media and digital channels, with a strong focus on content that actually drives attention, engagement, and results. I specialise in social-first strategy and content creation across Instagram, TikTok, Pinterest, LinkedIn, and email marketing, blending creative storytelling with performance-led decision making. My work spans full content planning, campaign management, influencer outreach, analytics, and e-commerce support, giving me a well-rounded approach to building brands online. A big part of my experience has been working with start-ups and fast-moving businesses where every post matters. I understand how to turn organic social into a real growth engine, creating content that feels intentional, relevant, and built for the audience it’s speaking to. I also manage multiple clients at once, often over 25 businesses, which has made me highly adaptable, organised, and quick to shift between different tones, goals, and strategies without losing focus. Alongside content and strategy, I’ve led influencer collaborations from outreach to execution, building authentic partnerships that feel natural rather than forced. I also bring hands-on experience with tools such as Canva, CapCut, Meta Business Suite, SocialPilot, Mailchimp, and MailerLite, plus support across shoots and campaign planning. I’m very data-driven in my approach, with proven results including a 159% increase in TikTok views and a 520% lift in engagement, reach, and profile activity through trend-led optimisation and audience insight.

Rebecca O'Keefe

I’m a Digital Marketer with 5 years of experience helping small and medium-sized businesses grow their presence across social media and digital channels, with a strong focus on content that actually drives attention, engagement, and results. I specialise in social-first strategy and content creation across Instagram, TikTok, Pinterest, LinkedIn, and email marketing, blending creative storytelling with performance-led decision making. My work spans full content planning, campaign management, influencer outreach, analytics, and e-commerce support, giving me a well-rounded approach to building brands online. A big part of my experience has been working with start-ups and fast-moving businesses where every post matters. I understand how to turn organic social into a real growth engine, creating content that feels intentional, relevant, and built for the audience it’s speaking to. I also manage multiple clients at once, often over 25 businesses, which has made me highly adaptable, organised, and quick to shift between different tones, goals, and strategies without losing focus. Alongside content and strategy, I’ve led influencer collaborations from outreach to execution, building authentic partnerships that feel natural rather than forced. I also bring hands-on experience with tools such as Canva, CapCut, Meta Business Suite, SocialPilot, Mailchimp, and MailerLite, plus support across shoots and campaign planning. I’m very data-driven in my approach, with proven results including a 159% increase in TikTok views and a 520% lift in engagement, reach, and profile activity through trend-led optimisation and audience insight.

Available to hire

I’m a Digital Marketer with 5 years of experience helping small and medium-sized businesses grow their presence across social media and digital channels, with a strong focus on content that actually drives attention, engagement, and results.

I specialise in social-first strategy and content creation across Instagram, TikTok, Pinterest, LinkedIn, and email marketing, blending creative storytelling with performance-led decision making. My work spans full content planning, campaign management, influencer outreach, analytics, and e-commerce support, giving me a well-rounded approach to building brands online.

A big part of my experience has been working with start-ups and fast-moving businesses where every post matters. I understand how to turn organic social into a real growth engine, creating content that feels intentional, relevant, and built for the audience it’s speaking to. I also manage multiple clients at once, often over 25 businesses, which has made me highly adaptable, organised, and quick to shift between different tones, goals, and strategies without losing focus.

Alongside content and strategy, I’ve led influencer collaborations from outreach to execution, building authentic partnerships that feel natural rather than forced. I also bring hands-on experience with tools such as Canva, CapCut, Meta Business Suite, SocialPilot, Mailchimp, and MailerLite, plus support across shoots and campaign planning.

I’m very data-driven in my approach, with proven results including a 159% increase in TikTok views and a 520% lift in engagement, reach, and profile activity through trend-led optimisation and audience insight.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior Social Media Executive at Perfect Pet
July 1, 2021 - January 1, 2022
Led social media strategy and campaigns, overseeing content planning and performance analysis across multiple platforms. Collaborated on brand campaigns and contributed to growth in engagement and reach.
Digital & Social Media Marketing Assistant at Albaray
July 1, 2021 - October 1, 2021
Supported social media and campaign strategies across Instagram, Pinterest and email. Created content aligned with brand aesthetics and campaign direction. Assisted with regular influencer outreach, Shopify and website updates. Contributed to campaign planning and execution.
Social Media & Content Assistant at 50 Pound Social
July 1, 2021 - Present
Managed 25+ client social media accounts across a wide range of industries, adapting to brand aesthetics and strategy. Created and scheduled content using Canva, CapCut and SocialPilot. Analyzed performance and produced monthly insights. Managed onboarding, monthly strategy calls, and ongoing support via email and WhatsApp.

Education

Master of Science at Liverpool John Moores
September 1, 2023 - September 1, 2025
Digital Marketing
Bachelor of Arts at Liverpool John Moores
September 1, 2018 - September 1, 2021
Marketing

Qualifications

IDM Certificate in Data and Driven Marketing
May 21, 2024 - May 21, 2024
Institute of Data & Marketing (IDM)

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education