Rebecca O'Keefe

I’m a Digital Marketer with 5 years of experience helping small and medium-sized businesses grow their presence across social media and digital channels, with a strong focus on content that actually drives attention, engagement, and results.

I specialise in social-first strategy and content creation across Instagram, TikTok, Pinterest, LinkedIn, and email marketing, blending creative storytelling with performance-led decision making. My work spans full content planning, campaign management, influencer outreach, analytics, and e-commerce support, giving me a well-rounded approach to building brands online.

A big part of my experience has been working with start-ups and fast-moving businesses where every post matters. I understand how to turn organic social into a real growth engine, creating content that feels intentional, relevant, and built for the audience it’s speaking to. I also manage multiple clients at once, often over 25 businesses, which has made me highly adaptable, organised, and quick to shift between different tones, goals, and strategies without losing focus.

Alongside content and strategy, I’ve led influencer collaborations from outreach to execution, building authentic partnerships that feel natural rather than forced. I also bring hands-on experience with tools such as Canva, CapCut, Meta Business Suite, SocialPilot, Mailchimp, and MailerLite, plus support across shoots and campaign planning.

I’m very data-driven in my approach, with proven results including a 159% increase in TikTok views and a 520% lift in engagement, reach, and profile activity through trend-led optimisation and audience insight.