I help brands turn ideas, products and services into social media campaigns people actually want to watch, read, share and act on. With 14+ years' experience, I've partnered with global brands, broadcasters, healthcare providers, software companies and ambitious growing businesses to deliver creative, results-driven social media. From strategy and content planning to copywriting, video production, community management and paid social, I can manage the entire content lifecycle from start to finish. I've worked with brands including BBC, NBCUniversal, Aldi, QuickBooks, SketchUp, Goldman Sachs, Jose Cuervo and The Crown Estate. Whether you need ongoing social media support, a creative campaign or an extra pair of experienced hands, I become a trusted extension of your team to create work that connects with audiences and delivers measurable results.…

Rebecca Pattinson

I help brands turn ideas, products and services into social media campaigns people actually want to watch, read, share and act on. With 14+ years' experience, I've partnered with global brands, broadcasters, healthcare providers, software companies and ambitious growing businesses to deliver creative, results-driven social media. From strategy and content planning to copywriting, video production, community management and paid social, I can manage the entire content lifecycle from start to finish. I've worked with brands including BBC, NBCUniversal, Aldi, QuickBooks, SketchUp, Goldman Sachs, Jose Cuervo and The Crown Estate. Whether you need ongoing social media support, a creative campaign or an extra pair of experienced hands, I become a trusted extension of your team to create work that connects with audiences and delivers measurable results.…

Next availability:
August 17, 2026

I help brands turn ideas, products and services into social media campaigns people actually want to watch, read, share and act on.

With 14+ years’ experience, I’ve partnered with global brands, broadcasters, healthcare providers, software companies and ambitious growing businesses to deliver creative, results-driven social media. From strategy and content planning to copywriting, video production, community management and paid social, I can manage the entire content lifecycle from start to finish.

I’ve worked with brands including BBC, NBCUniversal, Aldi, QuickBooks, SketchUp, Goldman Sachs, Jose Cuervo and The Crown Estate. Whether you need ongoing social media support, a creative campaign or an extra pair of experienced hands, I become a trusted extension of your team to create work that connects with audiences and delivers measurable results.

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Skills

Experience Level

Instagram
Expert
YouTube
Expert
Twitter
Expert
Tiktok
Expert
Social Media Design
Expert
Pitch Writing
Expert
LinkedIn
Expert
GIF
Expert
Freelance Gig
Expert
Facebook Ads
Expert
Facebook
Expert
Copywriting
Expert
CapCut
Expert
Canva
Expert
Photo
Expert
HubSpot
Intermediate
Adobe Photoshop
Intermediate
Tumblr
Intermediate
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Language

Work Experience

Freelance Senior Social Media Manager & Content Marketing Consultant at Diverse Diagnostics
December 1, 2024 - August 17, 2026
Led the social media and content marketing strategy for one of the UK's leading private ADHD and Autism assessment providers, managing the brand's organic and paid social media across multiple platforms. Delivered end-to-end social media management, from strategy and content planning through to copywriting, video creation, community management, paid social advertising and performance reporting. Worked closely with the senior leadership team to develop integrated campaigns that increased brand awareness, generated consultations and supported business growth. Services delivered: Social media strategy Content marketing Content planning Copywriting Asset creation Short-form video production & editing Organic social media management Community management Paid social advertising (Meta) Influencer marketing Campaign management Analytics & reporting (GA4, Meta Ads Manager & HubSpot)
Freelance Senior Social Media Manager at Inkling Culture
August 1, 2024 - November 30, 2024
Partnered with Inkling Culture to deliver social media strategy, content creation and campaign management for a range of clients, including The Crown Estate and Hitachi. Led the social media campaign for The Crown Estate's Future of Food Festival, creating content and managing social media activity in the lead-up to the event. Following the festival, I supported the ongoing management of the Regent Street and St James social channels, developing content plans, creating social assets and producing engaging content to promote retail, dining and cultural experiences. For Hitachi, I delivered social media audits, content strategy recommendations and blog content to strengthen the brand's digital presence. Services delivered: Social media strategy Content marketing Content planning Copywriting & blog writing Asset creation Paid social strategy Videography Influencer marketing Social media audits Campaign management
Freelance Social Media Manager at Margate Bookie
May 1, 2023 - October 31, 2023
Managed the social media marketing for The Margate Bookie, an independent literary festival celebrating contemporary writing and culture. Delivered the social media campaign from pre-event promotion through to live festival coverage, helping build awareness, drive attendance and create engaging real-time content throughout the event. Worked closely with authors, publishers and venues to coordinate promotional activity, create social media assets and capture the energy of the festival through interviews, photography and short-form video content. Services delivered: Social media strategy Event marketing Content planning Copywriting Asset creation Short-form video production & editing Live event social media coverage Community management Stakeholder management Campaign management
Freelance Senior Social Media Manager at Intuit QuickBooks UK
March 1, 2023 - August 31, 2024
Supported the UK social media team at Intuit QuickBooks, delivering content marketing, creative campaigns and social media management across the brand's consumer and B2B channels. Managed always-on social media content, developed integrated campaigns, produced short-form video and supported influencer partnerships, helping engage small business owners, entrepreneurs and UK accounting professionals. I also provided live social media coverage from major industry events, capturing and creating real-time content across multiple platforms. Services delivered: Social media strategy Content marketing Content planning Copywriting Asset creation Short-form video production & editing B2B social media marketing Influencer marketing Campaign management Live event social media coverage Community management Analytics & reporting
Freelance Social Media Manager at Paws Group
September 1, 2021 - September 30, 2022
Led the launch and ongoing social media management of Paws, a new all-services pet care brand, developing the brand's social media presence from the ground up and delivering integrated campaigns to build awareness, grow the community and support customer acquisition. Worked closely with the client throughout the first year of the brand, developing the social media strategy, managing day-to-day channel activity and delivering creative campaigns across both organic and paid social media. Services delivered: Social media strategy Content marketing Content planning Copywriting Asset creation Organic social media management Community management Paid social advertising Influencer marketing Campaign management Analytics & reporting
Freelance Social Media Manager & Strategist at LighterLife
January 1, 2019 - March 31, 2023
Partnered with one of the UK's leading weight management brands for over four years, delivering end-to-end social media management, content marketing and campaign strategy to grow brand awareness, engage online communities and support wider business objectives. Managed organic and paid social media across multiple platforms, developing content strategies, creating social assets, producing blog content and delivering performance-led campaigns. Worked closely with TV personality Denise Welch, managing content production and creating scripted social media content for brand campaigns. Services delivered: Social media strategy Content marketing Content planning Copywriting & blog writing Asset creation Short-form video production Organic social media management Community management Paid social advertising Campaign management Analytics & reporting
Freelance Global Social Media Manager at Jose Cuervo
July 1, 2017 - March 31, 2018
Led the global social media strategy and content marketing for Jose Cuervo, managing campaigns across more than 40 international markets. Working with an agile team of creatives, producers and freelancers, I oversaw content strategy, campaign planning, content production, community management and performance reporting to deliver engaging global campaigns. Developed creative campaigns, managed international toolkits and collaborated with influencers, photographers and production teams to create content that could be adapted for markets around the world. I also supported the global relaunch of 1800 Tequila, producing campaign assets and marketing materials for international markets. Services delivered: Global social media strategy Content marketing Campaign management Content planning Copywriting Asset creation Community management Influencer marketing Global brand campaigns Creative production Analytics & reporting
Freelance Social Media Consultant at Goldman Sachs UK
July 1, 2017 - July 1, 2018
Provided strategic social media consultancy to the UK division of Goldman Sachs, supporting the development of social media best practices, campaign planning and content strategy. Worked closely with internal stakeholders and international marketing teams to provide strategic recommendations, ensuring social media activity aligned with wider global communications and brand objectives. Services delivered: Social media strategy Content strategy Campaign planning Social media consultancy Stakeholder management Global marketing collaboration Best practice guidance Strategic communications
Head of the Social Studio at Weber Shandwick
July 1, 2016 - July 31, 2017
Led Weber Shandwick London's Social Studio, managing a multidisciplinary team of designers, copywriters, community managers and freelance creatives to deliver insight-led social media campaigns for some of the world's best-known brands. Oversaw creative strategy, campaign development, content production and new business pitches, working across clients including Aldi, Virgin Atlantic, Nespresso, Unilever, Vauxhall and Pernod Ricard. Led award-winning campaigns, developed original social-first creative and helped brands connect with audiences through engaging, commercially focused content. Services delivered: Team leadership Social media strategy Creative strategy Campaign management Content marketing Creative direction Copywriting Community management New business pitches Stakeholder management
Social Media Creative Lead at Telegraph Hill
March 1, 2012 - June 30, 2016
Developed award-winning social media campaigns, creative strategies and digital content for leading broadcasters, entertainment brands and consumer businesses. Working closely with clients and internal creative teams, I created social-first campaigns, content strategies and launch campaigns that built audiences, increased engagement and supported major programme and brand launches. Worked across clients including BBC, NBCUniversal, ITV, Sky One, E! Entertainment, Glastonbury Festival, Republic, TGI Fridays and There's A Beer For That, leading projects from creative concept through to campaign delivery. Highlights included developing the Silver Promax Award-winning cross-media campaign for NBCUniversal's 13th Street, launching BBC One dramas Atlantis and The White Queen, and creating social media strategies and campaign toolkits for brands including The Royal Foundation, BBC Radio 5 Live, Sky One and United for Wildlife. Services delivered: Social media strategy Creative strategy Campaign management Content marketing Creative concept development Content planning Copywriting Asset creation Influencer marketing New business pitches

Education

Bachelor of the Arts at Canterbury Christ Church University
September 21, 2009 - November 1, 2012
First Class Honours in Film, Radio and Television Studies

Qualifications

PR Moment Award 2017
December 1, 2016 - December 1, 2017
Integrated Communication Campaign of the Year 2017 awarded for #KevinTheCarrot campaign for Aldi.
Silver Promax Award 2015
July 31, 2015 - January 1, 2015
Best Cross Media Campaign for a Channel for 13th Street International Brand Campaign
First Class Honours, Bachelor of the Arts
September 21, 2009 - November 1, 2012
Film Radio and Television Studies Canterbury Christ Church University

Industry Experience

Software & Internet, Healthcare, Media & Entertainment, Financial Services, Consumer Goods, Retail, Travel & Hospitality, Professional Services, Non-Profit Organization, Retail, Travel & Hospitality, Professional Services, Non-Profit Organization
    Creative Mental Health Content That Educates And Sparks Conversation

    Turning everyday posts into content people actually want to engage with. Creating successful social media isn’t just about publishing regularly, it’s about giving people a reason to stop scrolling. I develop social-first creative that entertains, educates and encourages interaction, helping brands build engaged communities through relatable content, conversation starters and shareable ideas.

    Whether it’s humorous memes, insightful quote graphics, interactive games, educational carousels or trend-led content, I create original concepts that reflect each brand’s personality while encouraging genuine audience engagement.

    Diverse Diagnostics
    Created relatable ADHD and Autism content that simplified complex topics through humour, storytelling and educational graphics. Developed engaging quote cards, conversation starters, memes and carousel posts designed to encourage comments, shares and saves.

    Bringing events to life through real-time social storytelling.

    I create social-first content that captures the energy of live events and extends their impact beyond the day itself. From industry conferences and awards ceremonies to cultural festivals, I work on location to film, photograph, interview and publish engaging content in real time, helping brands connect with audiences while the event is happening.

    Working closely with organisers, stakeholders, speakers and attendees, I produce fast-paced content that’s designed to feel authentic, maximise engagement and continue driving value long after the event has ended.

    Intuit QuickBooks
    Live social media coverage at Accountex London, Accountex Manchester and Get Connected London
    Conducted interviews with business owners, speakers and attendees
    Produced Reels, photography and real-time social content across multiple platforms

    SketchUp
    Captured on-the-ground content at the Drawing of the Year Awards, hosted by Archisource
    Produced a highlight Reel showcasing the event, community and award winners.

    The Margate Bookie
    Delivered live social media coverage for the independent literary festival
    Conducted author interviews and created highlight Reels, photography and behind-the-scenes content
    Worked alongside a team of photographers to capture and share the festival experience across social media