Available to hire
I’m Rebecca Pattinson, a senior freelance social media manager, strategist, and content marketing specialist with 14+ years of experience helping brands grow through smart planning, standout short-form video, and performance-led campaigns. I’ve delivered work for global names and major broadcasters, bringing together creative ideas and hands-on execution across organic and paid social, community engagement, and reporting.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Work Experience
Freelance Social Media Manager at TDC PRF
December 1, 2024 - PresentSupported SketchUp’s global social media team with creative campaigns, community management, and influencer partnerships. Helped deliver international product launches and integrated marketing campaigns. Delivered live event social coverage for events including the Drawing of the Year Awards.
Freelance Senior Social Media Manager & Content Marketing Consultant at Diverse Diagnostics
December 1, 2024 - August 17, 2026Led the social media and content marketing strategy for one of the UK's leading private ADHD and Autism assessment providers, managing the brand's organic and paid social media across multiple platforms.
Delivered end-to-end social media management, from strategy and content planning through to copywriting, video creation, community management, paid social advertising and performance reporting. Worked closely with the senior leadership team to develop integrated campaigns that increased brand awareness, generated consultations and supported business growth.
Services delivered:
Social media strategy
Content marketing
Content planning
Copywriting
Asset creation
Short-form video production & editing
Organic social media management
Community management
Paid social advertising (Meta)
Influencer marketing
Campaign management
Analytics & reporting (GA4, Meta Ads Manager & HubSpot)
Freelance Social Media Manager at Crown Estate / Hitachi
August 1, 2024 - November 1, 2024Delivered social media strategy and content marketing for The Crown Estate and Hitachi, including campaigns, audits, and content production for key destinations and festival programming.
Freelance Social Media Manager at Inkling Culture
August 1, 2024 - November 1, 2024Delivered social media strategy and content marketing for The Crown Estate and Hitachi. Managed social campaigns for The Crown Estate’s Future of Food Festival. Produced destination marketing content for Regent Street and St James’s. Completed social audits, blogs, and strategic recommendations for Hitachi.
Freelance Senior Social Media Manager at Inkling Culture
August 1, 2024 - November 30, 2024Partnered with Inkling Culture to deliver social media strategy, content creation and campaign management for a range of clients, including The Crown Estate and Hitachi.
Led the social media campaign for The Crown Estate's Future of Food Festival, creating content and managing social media activity in the lead-up to the event. Following the festival, I supported the ongoing management of the Regent Street and St James social channels, developing content plans, creating social assets and producing engaging content to promote retail, dining and cultural experiences.
For Hitachi, I delivered social media audits, content strategy recommendations and blog content to strengthen the brand's digital presence.
Services delivered:
Social media strategy
Content marketing
Content planning
Copywriting & blog writing
Asset creation
Paid social strategy
Videography
Influencer marketing
Social media audits
Campaign management
Freelance Social Media Manager & Content Marketing Consultant at Diverse Diagnostics
January 1, 2024 - August 1, 2026Led organic and paid social media strategy for one of the UK’s leading private ADHD and autism assessment providers, managing end-to-end social across multiple platforms. Created educational content and short-form video, and developed Meta advertising campaigns to support consultation enquiries. Managed influencer partnerships, community engagement, and performance reporting.
Freelance Social Media Manager at Margate Bookie
May 1, 2023 - October 31, 2023Managed the social media marketing for The Margate Bookie, an independent literary festival celebrating contemporary writing and culture. Delivered the social media campaign from pre-event promotion through to live festival coverage, helping build awareness, drive attendance and create engaging real-time content throughout the event.
Worked closely with authors, publishers and venues to coordinate promotional activity, create social media assets and capture the energy of the festival through interviews, photography and short-form video content.
Services delivered:
Social media strategy
Event marketing
Content planning
Copywriting
Asset creation
Short-form video production & editing
Live event social media coverage
Community management
Stakeholder management
Campaign management
Freelance Social Media Manager at Intuit QuickBooks UK
March 1, 2023 - August 1, 2024Delivered always-on social media content, creative campaigns, and live event coverage across QuickBooks UK consumer and B2B social channels. Managed influencer campaigns and short-form video production. Delivered live coverage from AccountEx and Get Connected UK events.
Freelance Senior Social Media Manager at Intuit QuickBooks UK
March 1, 2023 - August 31, 2024Supported the UK social media team at Intuit QuickBooks, delivering content marketing, creative campaigns and social media management across the brand's consumer and B2B channels.
Managed always-on social media content, developed integrated campaigns, produced short-form video and supported influencer partnerships, helping engage small business owners, entrepreneurs and UK accounting professionals. I also provided live social media coverage from major industry events, capturing and creating real-time content across multiple platforms.
Services delivered:
Social media strategy
Content marketing
Content planning
Copywriting
Asset creation
Short-form video production & editing
B2B social media marketing
Influencer marketing
Campaign management
Live event social media coverage
Community management
Analytics & reporting
Freelance Social Media Manager & Strategist at PAWS Group
September 1, 2021 - September 1, 2022Supported the launch and growth of a new pet care brand through social media strategy, creative campaigns, and influencer marketing.
Freelance Social Media Manager at Paws Group
September 1, 2021 - September 30, 2022Led the launch and ongoing social media management of Paws, a new all-services pet care brand, developing the brand's social media presence from the ground up and delivering integrated campaigns to build awareness, grow the community and support customer acquisition.
Worked closely with the client throughout the first year of the brand, developing the social media strategy, managing day-to-day channel activity and delivering creative campaigns across both organic and paid social media.
Services delivered:
Social media strategy
Content marketing
Content planning
Copywriting
Asset creation
Organic social media management
Community management
Paid social advertising
Influencer marketing
Campaign management
Analytics & reporting
Freelance Social Media Manager & Strategist at LighterLife
January 1, 2019 - March 31, 2023Partnered with one of the UK's leading weight management brands for over four years, delivering end-to-end social media management, content marketing and campaign strategy to grow brand awareness, engage online communities and support wider business objectives.
Managed organic and paid social media across multiple platforms, developing content strategies, creating social assets, producing blog content and delivering performance-led campaigns. Worked closely with TV personality Denise Welch, managing content production and creating scripted social media content for brand campaigns.
Services delivered:
Social media strategy
Content marketing
Content planning
Copywriting & blog writing
Asset creation
Short-form video production
Organic social media management
Community management
Paid social advertising
Campaign management
Analytics & reporting
Freelance Social Media Consultant at Goldman Sachs
July 1, 2017 - July 1, 2018Provided strategic social media consultancy, campaign planning, and best-practice guidance to the UK division of Goldman Sachs.
Freelance Global Social Media Manager at Jose Cuervo
July 1, 2017 - March 31, 2018Led the global social media strategy and content marketing for Jose Cuervo, managing campaigns across more than 40 international markets. Working with an agile team of creatives, producers and freelancers, I oversaw content strategy, campaign planning, content production, community management and performance reporting to deliver engaging global campaigns.
Developed creative campaigns, managed international toolkits and collaborated with influencers, photographers and production teams to create content that could be adapted for markets around the world. I also supported the global relaunch of 1800 Tequila, producing campaign assets and marketing materials for international markets.
Services delivered:
Global social media strategy
Content marketing
Campaign management
Content planning
Copywriting
Asset creation
Community management
Influencer marketing
Global brand campaigns
Creative production
Analytics & reporting
Freelance Social Media Consultant at Goldman Sachs UK
July 1, 2017 - July 1, 2018Provided strategic social media consultancy to the UK division of Goldman Sachs, supporting the development of social media best practices, campaign planning and content strategy.
Worked closely with internal stakeholders and international marketing teams to provide strategic recommendations, ensuring social media activity aligned with wider global communications and brand objectives.
Services delivered:
Social media strategy
Content strategy
Campaign planning
Social media consultancy
Stakeholder management
Global marketing collaboration
Best practice guidance
Strategic communications
Head of the Social Studio at Weber Shandwick
July 1, 2016 - July 31, 2017Led Weber Shandwick London's Social Studio, managing a multidisciplinary team of designers, copywriters, community managers and freelance creatives to deliver insight-led social media campaigns for some of the world's best-known brands.
Oversaw creative strategy, campaign development, content production and new business pitches, working across clients including Aldi, Virgin Atlantic, Nespresso, Unilever, Vauxhall and Pernod Ricard. Led award-winning campaigns, developed original social-first creative and helped brands connect with audiences through engaging, commercially focused content.
Services delivered:
Team leadership
Social media strategy
Creative strategy
Campaign management
Content marketing
Creative direction
Copywriting
Community management
New business pitches
Stakeholder management
Creative Lead and Design Manager at Telegraph Hill
March 1, 2012 - June 1, 2016Developed creative campaigns and social strategies for leading broadcasters and entertainment brands including the BBC, NBC Universal, ITV, Sky One, E! Entertainment, Glastonbury Festival, and TGI Fridays. Delivered a Silver Promax Award–winning 13th Street campaign and led launch campaigns for BBC One’s Atlantis and The White Queen.
Social Media Creative Lead at Telegraph Hill
March 1, 2012 - June 30, 2016Developed award-winning social media campaigns, creative strategies and digital content for leading broadcasters, entertainment brands and consumer businesses. Working closely with clients and internal creative teams, I created social-first campaigns, content strategies and launch campaigns that built audiences, increased engagement and supported major programme and brand launches.
Worked across clients including BBC, NBCUniversal, ITV, Sky One, E! Entertainment, Glastonbury Festival, Republic, TGI Fridays and There's A Beer For That, leading projects from creative concept through to campaign delivery.
Highlights included developing the Silver Promax Award-winning cross-media campaign for NBCUniversal's 13th Street, launching BBC One dramas Atlantis and The White Queen, and creating social media strategies and campaign toolkits for brands including The Royal Foundation, BBC Radio 5 Live, Sky One and United for Wildlife.
Services delivered:
Social media strategy
Creative strategy
Campaign management
Content marketing
Creative concept development
Content planning
Copywriting
Asset creation
Influencer marketing
New business pitches
Education
Bachelor of the Arts at Canterbury Christ Church University
September 21, 2009 - November 1, 2012First Class Honours in Film, Radio and Television Studies
Qualifications
PR Moment Award 2017
December 1, 2016 - December 1, 2017Integrated Communication Campaign of the Year 2017 awarded for #KevinTheCarrot campaign for Aldi.
Silver Promax Award 2015
July 31, 2015 - January 1, 2015Best Cross Media Campaign for a Channel for 13th Street International Brand Campaign
First Class Honours, Bachelor of the Arts
September 21, 2009 - November 1, 2012Film Radio and Television Studies Canterbury Christ Church University
Industry Experience
Software & Internet, Healthcare, Media & Entertainment, Financial Services, Consumer Goods, Retail, Travel & Hospitality, Professional Services, Non-Profit Organization, Retail, Travel & Hospitality, Professional Services, Non-Profit Organization
Over the past 14 years I’ve been lucky enough to work with brands and broadcasters including BBC, NBCUniversal, SketchUp, Jose Cuervo, QuickBooks, The Crown Estate, Goldman Sachs, Aldi and many more.
From social strategy and creative campaigns to community management, live event coverage, paid social and short-form video, I love helping brands create content that people actually want to engage with.
If you’re looking for freelance social media support from mid-August, or know someone who might be, I’d love to have a chat.
View my portfolio here: https://www.twine.net/signin
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager today.