I have more than seven years’ experience in marketing across the publishing and creative industries, delivering campaigns that combine compelling storytelling with clear strategic thinking. Before moving into marketing, I worked as a primary teacher and served as my school’s literacy lead, passionate about instilling a love of literature in reluctant readers aged 4-11 across my local authority. Today, I specialise in writing and delivering engaging copy and campaigns that connect families and educators with children’s books and learning resources. I collaborate with global publishers including HarperCollins, Bloomsbury Publishing, Simon & Schuster and Penguin Random House, as well as BookTrust and the Roald Dahl Story Company, helping to connect much-loved books with parents, teachers, and young readers. On a day-to-day basis, I help market well-known children’s books including Harry Potter, We're Going on a Bear Hunt, The Tiger Who Came to Tea, and Supertato, as well as classics by Dr. Seuss. I also collaborate with global children’s brands including Disney, DreamWorks, Gabby's Dollhouse, Play-Doh, Netflix, Universal, and Sonic the Hedgehog. My work focuses on crafting messaging that resonates with parents and teachers while supporting commercial goals. From social media and paid advertising to blogs and landing pages, I help publishers position their books in ways that capture attention and reach the right audiences.

Rebecca Wood

I have more than seven years’ experience in marketing across the publishing and creative industries, delivering campaigns that combine compelling storytelling with clear strategic thinking. Before moving into marketing, I worked as a primary teacher and served as my school’s literacy lead, passionate about instilling a love of literature in reluctant readers aged 4-11 across my local authority. Today, I specialise in writing and delivering engaging copy and campaigns that connect families and educators with children’s books and learning resources. I collaborate with global publishers including HarperCollins, Bloomsbury Publishing, Simon & Schuster and Penguin Random House, as well as BookTrust and the Roald Dahl Story Company, helping to connect much-loved books with parents, teachers, and young readers. On a day-to-day basis, I help market well-known children’s books including Harry Potter, We're Going on a Bear Hunt, The Tiger Who Came to Tea, and Supertato, as well as classics by Dr. Seuss. I also collaborate with global children’s brands including Disney, DreamWorks, Gabby's Dollhouse, Play-Doh, Netflix, Universal, and Sonic the Hedgehog. My work focuses on crafting messaging that resonates with parents and teachers while supporting commercial goals. From social media and paid advertising to blogs and landing pages, I help publishers position their books in ways that capture attention and reach the right audiences.

Available to hire

I have more than seven years’ experience in marketing across the publishing and creative industries, delivering campaigns that combine compelling storytelling with clear strategic thinking. Before moving into marketing, I worked as a primary teacher and served as my school’s literacy lead, passionate about instilling a love of literature in reluctant readers aged 4-11 across my local authority.

Today, I specialise in writing and delivering engaging copy and campaigns that connect families and educators with children’s books and learning resources. I collaborate with global publishers including HarperCollins, Bloomsbury Publishing, Simon & Schuster and Penguin Random House, as well as BookTrust and the Roald Dahl Story Company, helping to connect much-loved books with parents, teachers, and young readers.

On a day-to-day basis, I help market well-known children’s books including Harry Potter, We’re Going on a Bear Hunt, The Tiger Who Came to Tea, and Supertato, as well as classics by Dr. Seuss. I also collaborate with global children’s brands including Disney, DreamWorks, Gabby’s Dollhouse, Play-Doh, Netflix, Universal, and Sonic the Hedgehog.

My work focuses on crafting messaging that resonates with parents and teachers while supporting commercial goals. From social media and paid advertising to blogs and landing pages, I help publishers position their books in ways that capture attention and reach the right audiences.

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Language

English
Fluent

Work Experience

Lead Copywriter & Executive at Twinkl Educational Publishing
January 18, 2021 - Present
Experienced copywriter and marketing executive, working with publishers and global brands to help them reach diverse audiences, platforms, and markets. I lead copy and messaging for publishing and brand partnership campaigns across digital channels, collaborating closely with marketing and design teams from initial ideation through to delivery. I also oversee SEO strategy and performance reporting, using insights to refine campaigns and maximise reach, and conduct trend analysis and audience research to inform campaign strategy and creative direction.. My work has delivered strong commercial growth year-on-year (2024: transactions +330% YoY, new users +939% YoY; 2025: transactions +158% YoY, new users +65% YoY).
Creative Marketer and Copywriter at Freelance
March 9, 2020 - Present
Copywriter and marketer crafting engaging, story-led content for digital agencies and national brands. I translate creative briefs into impactful campaigns that balance creativity with commercial objectives, developing tailored content across social media, paid advertising, email, and web channels. I manage multiple projects simultaneously, meeting tight deadlines while maintaining high editorial and brand standards.
Primary Teacher at The City of Edinburgh Council
August 12, 2019 - June 24, 2022
Passionate educator responsible for facilitating learning through the daily planning and teaching of Curriculum for Excellence experiences and outcomes. I effectively planned and delivered engaging lessons tailored to a range of academic abilities, providing rich learning experiences aligned with curricular outcomes. I consistently managed a demanding workload in a high-pressure, ever-changing environment, while serving as literacy lead and driving initiatives across reading, writing, speaking, and listening throughout the school. I continuously evaluated and refined my practice to enhance learning experiences, demonstrating strong presentation skills in the classroom, at conferences, and during parent evenings. In doing so, I built lasting relationships with pupils, parents, colleagues, and the wider community.
Account Executive at Cello Signal Marketing Agency
June 5, 2017 - July 13, 2018
I was responsible for the strategic planning, execution, and management of multiple marketing campaigns at a large digital marketing agency. I worked with a range of international charities and clients, including Scottish Friendly, Edinburgh Fringe Festival, and Royal Mail, consistently meeting strict deadlines and developing strong stakeholder management skills. I collaborated effectively across departments through prompt, clear, and concise communication, and inspired clients by presenting creative ideas in engaging presentations and pitches.
Marketing Executive at Tayburn Branding Agency
June 1, 2015 - May 27, 2016
Marketing Executive interning at a fast-paced branding agency. I was responsible for writing and managing web and print content for a variety of global clients. Alongside this, I also supported campaign planning, web dev projects, and brand tone-of-voice work.

Education

BA (Hons) Business Studies with Marketing at Edinburgh Napier University
January 1, 2013 - December 31, 2017
Professional Graduate Diploma in Education at The University of Edinburgh
January 1, 2018 - December 31, 2019

Qualifications

Mini MBA in Marketing
February 2, 2026 - April 17, 2026
Ongoing

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Financial Services, Consumer Goods, Retail, Travel & Hospitality, Other