I have more than seven years’ experience in marketing across the publishing and creative industries, delivering campaigns that combine compelling storytelling with clear strategic thinking. Before moving into marketing, I worked as a primary teacher and served as my school’s literacy lead, passionate about instilling a love of literature in reluctant readers aged 4-11 across my local authority.
Today, I specialise in writing and delivering engaging copy and campaigns that connect families and educators with children’s books and learning resources. I collaborate with global publishers including HarperCollins, Bloomsbury Publishing, Simon & Schuster and Penguin Random House, as well as BookTrust and the Roald Dahl Story Company, helping to connect much-loved books with parents, teachers, and young readers.
On a day-to-day basis, I help market well-known children’s books including Harry Potter, We’re Going on a Bear Hunt, The Tiger Who Came to Tea, and Supertato, as well as classics by Dr. Seuss. I also collaborate with global children’s brands including Disney, DreamWorks, Gabby’s Dollhouse, Play-Doh, Netflix, Universal, and Sonic the Hedgehog.
My work focuses on crafting messaging that resonates with parents and teachers while supporting commercial goals. From social media and paid advertising to blogs and landing pages, I help publishers position their books in ways that capture attention and reach the right audiences.
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