Rebecca Wood

Experienced copywriter and marketing executive, working with publishers and global brands to help them reach diverse audiences, platforms, and markets. I lead copy and messaging for publishing and brand partnership campaigns across digital channels, collaborating closely with marketing and design teams from initial ideation through to delivery. I also oversee SEO strategy and performance reporting, using insights to refine campaigns and maximise reach, and conduct trend analysis and audience research to inform campaign strategy and creative direction.. My work has delivered strong commercial growth year-on-year (2024: transactions +330% YoY, new users +939% YoY; 2025: transactions +158% YoY, new users +65% YoY).

Copywriter and marketer crafting engaging, story-led content for digital agencies and national brands. I translate creative briefs into impactful campaigns that balance creativity with commercial objectives, developing tailored content across social media, paid advertising, email, and web channels. I manage multiple projects simultaneously, meeting tight deadlines while maintaining high editorial and brand standards.

Passionate educator responsible for facilitating learning through the daily planning and teaching of Curriculum for Excellence experiences and outcomes. I effectively planned and delivered engaging lessons tailored to a range of academic abilities, providing rich learning experiences aligned with curricular outcomes. I consistently managed a demanding workload in a high-pressure, ever-changing environment, while serving as literacy lead and driving initiatives across reading, writing, speaking, and listening throughout the school. I continuously evaluated and refined my practice to enhance learning experiences, demonstrating strong presentation skills in the classroom, at conferences, and during parent evenings. In doing so, I built lasting relationships with pupils, parents, colleagues, and the wider community.