Designer graphique passionné par la mode, la culture et les arts visuels. Spécialisé en design éditorial, identité visuelle, direction artistique, web design, typographie, photographie, vidéo et scénographie.
Formé à l’INBA Tétouan, l’ENSAD Nancy et la NCAD Dublin.
Expériences : Jonak Paris, ThéâtredelaCité Toulouse, Arte Strasbourg, Kilmainham Mill Dublin, Creative Boardroom Dublin, BUROHALLO Dessau et IKEA Paris
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• Conducted research on the high volume of textile waste produced by the fashion industry, focusing on the 97 million tons of annual waste, including 18 million tons of leftover textiles.
• Co-founded a high couture brand that challenges conventional norms by creating high fashion pieces from reclaimed textiles, promoting sustainability and redefining luxury.
• Designed and created dresses from leftover textiles, emphasizing the potential of sustainable fashion.
• Developed the brand identity, packaging, and advertising materials to raise awareness about fashion waste and promote sustainable consumption.
• Organized an advertising campaign featuring billboards that highlighted the massive annual waste produced by the fashion industry, aiming to shock and educate the public.
• Conducted professional photoshoots showcasing models wearing the high couture dresses, demonstrating the aesthetic appeal and viability of sustainable fashion.
• Aimed to spark a revolution in consumer mindset, encouraging people to reconsider their consumption habits and adopt a more environmentally-friendly approach to fashion.
• Conducted extensive research on the history of Kilmainham Mill, transforming it from an abandoned structure into a source of inspiration.
• Created wearable art (brooches, veils, and rings) using natural materials sourced from Kilmainham Mill and its surroundings.
• Organized and executed a professional photoshoot to advertise the wearables, capturing the essence of the project.
• Authored a meticulously curated book detailing the research, creation process, photoshoot, and aims of the project, titled “Forgotten Remnants.”
• Designed the scenography for an exhibition, showcasing the wearable pieces and symbolizing the mill’s transformation from neglect to revival.
• Promoted eco-friendly fashion and sustainability, reviving Kilmainham Mill’s legacy through innovative design and conscious consumption.
Collaborated with Bureau+ and FM104 Radio to create impactful visuals for the identity of the radio
• Participated in the “Hello Future” project, offering a positive vision of the future through personal artistic expression.
• Designed a zine that captured a range of emotions including daring, resistance, rage, love, and eagerness, depicting the inevitable change for the better.
• Utilized Riso printing techniques to produce the zine, showcasing a unique perspective on what lies ahead.
• Explored themes of future optimism and transformation, presenting an artistic narrative that inspires hope and resilience.
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