I'm a Senior 3D Artist with over 17 years of experience creating high-fidelity photorealistic imagery and motion for global brands. Specializing in bridging 3D art direction and technical execution, partnering with creative teams to develop content for major product launches and leading projects from CAD prep through final delivery. Developed artist-assisted AI-driven pipelines that significantly increased production efficiency while maintaining a high quality bar.…

Justin Reed

I'm a Senior 3D Artist with over 17 years of experience creating high-fidelity photorealistic imagery and motion for global brands. Specializing in bridging 3D art direction and technical execution, partnering with creative teams to develop content for major product launches and leading projects from CAD prep through final delivery. Developed artist-assisted AI-driven pipelines that significantly increased production efficiency while maintaining a high quality bar.…

Available to hire

I’m a Senior 3D Artist with over 17 years of experience creating high-fidelity photorealistic imagery and motion for global brands. Specializing in bridging 3D art direction and technical execution, partnering with creative teams to develop content for major product launches and leading projects from CAD prep through final delivery. Developed artist-assisted AI-driven pipelines that significantly increased production efficiency while maintaining a high quality bar.

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Work Experience

Lead 3D Artist at Amazon
November 1, 2016 - Present
Led 3D look development for Amazon devices (Echo/Alexa, Fire TV, Kindle, Fire Tablets, Blink, Eero, and Astro); produced photoreal interiors and device imagery/motion for product launch detail pages, marketing initiatives, and annual keynote events. Deployed the department's first AI tool, accelerating production by 3x; co-led the creation of Amazon's first 3D Device rendering team; led and trained an international team; collaborated with cross-functional teams to streamline processes.
Owner/ Lead 3D Artist at REED CGI
September 1, 2015 - November 1, 2017
Led the creative direction and execution of high-end 3D imagery and motion; managed 3D production from concept to delivery for notable partners including Leo Burnett and Amazon, producing high-end 3D content; oversaw all aspects of project management, ensuring timely delivery and adherence to client specifications.
3D Generalist at Digital Kitchen
September 1, 2010 - September 1, 2015
Created boards/style frames for client pitches and concepts; served as Lead Modeler and Lead Lighter/Lookdev; contributed to award-winning work for the Cosmopolitan Hotel Las Vegas; developed strong skills in modeling, lighting/lookdev, texturing, and compositing; mentored junior artists.

Education

Bachelor of Fine Arts at Cleveland Institute of Art
January 11, 2030 - May 1, 2008

Qualifications

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Industry Experience

Media & Entertainment