Available to hire
As a human-centered UX and service designer with a foundation in architecture, I translate complex systems into intuitive experiences. I bring 5+ years of cross-disciplinary work across tech, AI, and SaaS, combining research, prototyping, and data-driven decisions to deliver customer-centric outcomes.
I thrive in cross-functional teams, shaping strategic roadmaps with engineers, researchers, and stakeholders, mentoring colleagues, and turning insights into practical, scalable solutions that improve patient experiences and business results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
German
Advanced
Arabic
Fluent
Spanish; Castilian
Advanced
Work Experience
UX Designer / AEC Expert at JAK Solutions
March 1, 2025 - August 4, 2025Led UX strategy and research for Code-C, an integrated SaaS platform streamlining contact management, quoting, and invoicing for the Belgian construction sector. Crafted intuitive workflows, wireframes, and interactive prototypes to merge two legacy solutions into a unified customer-centric platform. Drove continuous user research, stakeholder collaboration, and iterative prototyping to optimize platform usability and user satisfaction, working closely with cross-functional teams to align UX outcomes with business goals and technical feasibility.
Lead UX Designer & Service Designer at HP
June 1, 2024 - PresentDrove continuous user research, stakeholder collaboration, and iterative prototyping to optimize platform usability and user satisfaction.
Lead UX & Service Designer at HP Cloud MVP initiative (via Nacar)
May 31, 2024 - September 21, 2025Led UX and service design for AI-powered SaaS products in the construction sector, driving customer experience transformation and agile validation strategies. Spearheaded user research, service experiments, and MVP testing, successfully validating product-market fit with real paid customers through iterative pilot launches.
Lead UX Designer & Service Designer at HP (via Nacar)
May 31, 2024 - September 21, 2025Lead UX and service design for AI-powered SaaS products in the construction sector, driving customer experience transformation and agile validation strategies.
Customer Experience Lead at HP (via Nacar)
May 1, 2024 - August 4, 2025Led UX and service design for AI-powered SaaS products in the construction sector, driving customer experience transformation and agile validation strategies. Spearheaded user research, service experiments, and MVP testing successfully validating product-market fit with paying and returning customers. Developed and executed SEO strategies and Google Ads campaigns to identify optimal customer segments, shortening acquisition cycles by 30%. Accelerated product launch time by reducing roadmap validation from 3 years to 1.5 years through rapid prototyping and data-driven experiments. Acted as Product Owner for an agile experimental squad managing backlog prioritization and iterative delivery. Played a key role in shaping the HP Cloud MVP, collaborating across product verticals to align user journeys, UX standards, and business goals within HP’s cloud ecosystem. Presented actionable insights to senior leadership influencing technical roadmaps and scaling strategies.
Architect at Forum Architekten
March 31, 2022 - September 21, 2025Spearheaded end-to-end design of major public infrastructure projects, leading concept development, detailed design, stakeholder engagement, and final delivery; led the Vienna Airport expansion project.
Head Architect / UX & Service Design Lead at Forum Architekten
March 1, 2022 - September 21, 2025Led the UX strategy and experience design for major public-infrastructure projects, including a €200M Rehabilitation Center. Integrated UX research, patient-centered design methods, and multidisciplinary collaboration to shape architectural concepts, service design, and documentation.
Lead Architect at Forum Architekten
March 1, 2022 - August 4, 2025Spearheaded end-to-end design of major public infrastructure projects including leading concept development, detailed design, stakeholder engagement, and final delivery. Served as Lead Designer for the Vienna Airport expansion project managing all project phases from initial concepts to final construction documentation, coordinating multidisciplinary teams, and ensuring regulatory compliance. Successfully led design and user experience strategy for a €200M rehabilitation center for trauma and accident recovery, integrating UX research, service design, and inclusive design methodologies to develop patient-centric spaces. Collaborated closely with investors, clinical consultants, and hospital administrators to present evidence-based design strategies and secure stakeholder buy-in through data-driven storytelling. Merged emerging technologies into architectural designs to enhance functionality, safety, and patient experience pioneering early service design approaches in healthcare archi
Architect at Sketch Company
December 31, 2012 - September 21, 2025Designed and documented residential, commercial, and mixed-use projects, including 3D modelling and rendering.
Architect at Sketch Company
January 1, 2012 - September 21, 2025Designed and documented residential, commercial, and mixed-use projects, including 3D modeling and rendering.
Architect at Sketch Company
January 1, 2012 - August 4, 2025Designed and documented residential, commercial, and mixed-use projects including 3D modeling and rendering.
Education
Master of Art (MA) in UX/UI Design at Escola Superior de Disseny ESDi
January 1, 2022 - January 1, 2023Master of Science (MSc) in Architecture at Technische Universität Wien
January 1, 2014 - January 1, 2020Bachelor of Science (BSc) in Architecture at University of Technology, Sweden
January 1, 2010 - January 1, 2012Master of Arts (MA) – UX/UI Design at Escola Superior de Disseny (ESDi)
January 1, 2022 - December 31, 2023Master of Science (MSc) – Architecture at Technische Universität Wien
January 1, 2014 - December 31, 2020Erasmus Exchange at Chalmers University of Technology
September 1, 2014 - June 30, 2015Bachelor of Science (BSc) – Architecture at University of Technology
January 1, 2005 - December 31, 2010Master of Architecture (M.Arch) at Chalmers University of Technology
January 1, 2014 - January 1, 2020Bachelor of Science (B.Sc) Architecture at University of Technology (Sweden)
January 1, 2014 - January 1, 2015Master of Science (M.Sc) Architecture at Technische Universität Wien (TU Wien)
January 1, 2022 - January 1, 2023Introduction to Human-Centered Design at IDEO / Acumen Academy
January 1, 2005 - January 1, 2010Master of Arts (MA) – UX/UI Design at Escola Superior de Diseño
January 1, 2010 - January 1, 2012Qualifications
Introduction to Human-Centred Design - IDEO / Acumen Academy
January 11, 2030 - August 4, 2025User Experience Design - IDEO
January 11, 2030 - August 4, 2025IDEO Masterclass Workshop
January 11, 2030 - August 4, 2025K IN G Design Thinking Workshop
January 11, 2030 - August 4, 2025Introduction to Human-Centered Design
January 11, 2030 - September 21, 2025Introduction to Human-Centered Design
January 1, 2005 - January 1, 2010Master of Arts (MA) – UX/UI Design
January 1, 2010 - January 1, 2012Industry Experience
Professional Services, Healthcare, Real Estate & Construction, Software & Internet, Education, Non-Profit Organization, Government, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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