Reem M. Mohammed

Reviewed and analyzed user flows across multiple applications (Customer, Agent, Merchant, Telecom Agent, and Telecom Merchant) to improve the user experience. Audited screens and standardized icons by aligning them with the Design System, expanding the library with missing assets. Collaborated with the design team and stakeholders to review customer journeys and implement UX improvements across key workflows. Implemented UI and content enhancements including terminology updates, onboarding improvements, transaction flow updates, and service interface refinements. Improved design consistency between legacy and new Design System components across multiple application screens and contributed to Coach Marks implementation to support onboarding and product adoption.

Designed and contributed to the UI/UX of a multi-role freelance services platform covering freelancer, employer, and admin experiences. Developed reusable UI components (buttons, tables, modals) to improve consistency and scalability across the platform. Worked with developers and stakeholders to refine designs based on feedback, technical constraints, and usability needs. Improved layout clarity and user flows, and took over UI/UX for an existing real estate platform—reviewing current designs, completing missing screens and flows, and enhancing visual consistency and usability. Designed responsive layouts for desktop, tablet, and mobile to ensure a smooth experience across devices.

Redesigned the company website to present products in a more user-friendly and visually engaging way. Improved site architecture and navigation to enhance usability and content discoverability.