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Storytelling sparks progress. I've spearheaded it across 10 years of work with international brands and nonprofits—building brand strategy, copywriting, and creative direction for 360° marketing campaigns, and managing social media and websites. In Europe and the US, I've applied multi-perspective insights to connect audiences with Fortune 500 brands across B2C, B2B, and B2G, on both go-to-market and internal product/brand marketing sides.…Storytelling sparks progress. I've spearheaded it across 10 years of work with international brands and nonprofits—building brand strategy, copywriting, and creative direction for 360° marketing campaigns, and managing social media and websites. In Europe and the US, I've applied multi-perspective insights to connect audiences with Fortune 500 brands across B2C, B2B, and B2G, on both go-to-market and internal product/brand marketing sides.

Diana Andreea Gabor

Brand Strategist, Copywriter, Creative Strategist

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Storytelling sparks progress. I've spearheaded it across 10 years of work with international brands and nonprofits—building brand strategy, copywriting, and creative direction for 360° marketing campaigns, and managing social media and websites. In Europe and the US, I've applied multi-perspective insights to connect audiences with Fortune 500 brands across B2C, B2B, and B2G, on both go-to-market and internal product/brand marketing sides.…Storytelling sparks progress. I've spearheaded it across 10 years of work with international brands and nonprofits—building brand strategy, copywriting, and creative direction for 360° marketing campaigns, and managing social media and websites. In Europe and the US, I've applied multi-perspective insights to connect audiences with Fortune 500 brands across B2C, B2B, and B2G, on both go-to-market and internal product/brand marketing sides.

Available to hire

Storytelling sparks progress. I’ve spearheaded it across 10 years of work with international brands and nonprofits—building brand strategy, copywriting, and creative direction for 360° marketing campaigns, and managing social media and websites.

In Europe and the US, I’ve applied multi-perspective insights to connect audiences with Fortune 500 brands across B2C, B2B, and B2G, on both go-to-market and internal product/brand marketing sides.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Advanced

Romanian, Moldavian, Moldovan

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Brand and Content Lead at Warrior's Way

March 1, 2026 - Present

Building brand and product strategy for Rock Warrior's Way; aligning marketing goals with business goals; revamping brand personality and developing a robust messaging strategy; researching core user groups and pain points to create personas; consulting on website, email, and social media content marketing strategy for the Oak: ski, climb, bike platform.

Social Media Creator at Oak

December 1, 2025 - March 1, 2026

Led Instagram growth strategy to drive new follower acquisition, engagement, and daily app downloads; managed full content workflow from ideation and filming through editing and posting; engaged community via Stories, DMs, and in-person events; managed and expanded partnerships (e.g., Mammut, PowderGuide, and Rock Warrior's Way).

Senior Copywriter at Synapse

April 1, 2025 - December 1, 2025

Crafted B2B and CPG marketing content including social media calendars, email campaigns, blog posts, paid social ads, and landing pages; integrated copywriting with broader campaign and business strategy while maintaining brand voice/tone; focused on GEO/SEO and accessibility best practices.

Brand and Content Strategist at Phase2 Brand and Content Strategist

June 1, 2021 - March 1, 2025

Partnered with Fortune 500 and healthcare companies to develop brand and content strategy across websites and digital touchpoints; spearheaded DEI and accessibility initiatives including a Health DEI Language Guide; created video and brand guidelines with accessibility, DEI, and audience-centered research; produced user-centric, accessible content aligned to WCAG across homepages and clinical/department pages; built and QA’d pages in Drupal/WordPress/Opigno using DAM tools like Widen.

Marketing Specialist at Audible

August 1, 2020 - May 1, 2021

Worked with UX, Product, and QA teams to streamline the Audiobook Creation Exchange (ACX) customer journey; created copy and marketing materials for new features and initiatives; developed and managed social media strategy and editorial calendars for Twitter, Facebook, and YouTube; designed and tested marketing campaigns to increase awareness and drive user acquisition and retention across ACX, social channels, and the ACX blog.

Creative Strategist at The Atlantic

May 1, 2019 - June 1, 2020

Crafted custom cross-platform campaigns connecting Fortune 500 companies with audiences across The Atlantic’s digital, social, print, and live event platforms; developed branded stories through insights-driven ideas and copywriting for B2B/B2C/B2G and nonprofit clients across tech, pharma, consulting, energy, consumer, and entertainment sectors; led creative brainstorming and pre-sales proposal development for Re:think, Atlantic57, and AtlanticLIVE; pitched campaign proposals and incorporated client feedback, resulting in $2.3M in new business and renewals.

Digital Marketing Manager at 3Brain AG

November 1, 2018 - April 1, 2019

Provided creative direction and SEO copywriting for website pages, product names/descriptions, press releases, and software manuals; produced graphic design for promotional materials, product brochures, and logos; created and edited instructional YouTube videos; managed weekly social content for LinkedIn and Twitter; collaborated with CEO/CSO/Sales to set deadlines and grow online presence.

Social and Content Associate at Caffeina | Ideas Never Sleep

March 1, 2018 - October 1, 2018

Created copy and creative direction for pitches, social posts, and video scripts; managed social media and live event coverage on Twitter/Facebook/Instagram/LinkedIn for a top Fortune 100 company; translated case studies, legal documents, and post ideas from Italian to English; collaborated on team brainstorming for content strategy and proposal concepts.

Content Specialist at My English School Italia

June 1, 2017 - March 1, 2018

Designed and developed ESL course content and teaching materials for teenagers in Italian schools following the national curriculum; created lesson materials in PowerPoint and Word following formatting/style guidelines; coordinated with the content creation team via Dropbox and email; set and met project deadlines.

Social Media Manager, Event Coordinator, & English Teacher at My English School Italia

September 1, 2015 - August 1, 2017

Created, edited, and published content on Instagram/Facebook/YouTube/Google+; built and implemented social media marketing strategy with Center Director; used Hootsuite for planning and scheduling; planned/promoted monthly school events via print and web advertising; organized and led creative writing club and interactive events; taught ESL to students of all ages/abilities/nationalities including group/individual/teens and company lessons using a communicative method; evaluated student progress.

Graduate Teaching Assistant at Florida State University

June 1, 2014 - August 1, 2015

Instructor of record for three sections of Freshman English Composition, including ENC1102 and ENC2135; created lesson plans and syllabi; provided feedback and graded student essays; taught writing and research skills; held office hours and writing conferences; tutored at the Graduate Writing Center with individual sessions to improve research, reading, and writing skills.