Regina Glick

Lead product marketing and growth strategy for B2B SaaS, fintech, financial services, and data-driven clients with a focus on positioning, GTM, sales enablement, customer research, funnel optimization, partner enablement, and revenue-facing content. Repositioned a European fintech platform around the true buying committee identified through market research to improve conversions. Improved sales funnel performance for financial services clients by overhauling demo flows, enablement materials, and value narratives based on funnel and user research. Strengthened partner execution and downstream conversion for a global CPG campaign by creating scalable training and enablement frameworks. Elevated revenue enablement for a marketing automation firm through a comprehensive messaging audit and positioning reset.

Independent marketing consultant specializing in B2B, SaaS, data, fintech, and startup products/brands. Provides strategy and implementation across go-to-market strategy, brand positioning, product marketing, customer research, product design support, and content and event marketing. Notable contributions include creating global CPG retail partner marketing training materials; contributing UX artifacts such as user research, personas, user flows, wireframes, prototypes, and design systems; leading discovery/definition/design/delivery for a Netherlands-based fintech services site launch; and conducting stakeholder interviews and surveys to accomplish business goals.

Led product marketing and growth strategy for B2B SaaS, fintech, financial services, and data-driven clients, focusing on positioning, GTM, sales enablement, customer research, funnel optimization, partner enablement, and revenue-facing content. Delivered outcomes including improved conversion for a European fintech platform by repositioning around the true buying committee, upgraded funnel performance for financial services clients by overhauling demo flows and value narratives informed by user research, strengthened partner execution and downstream conversion for a global CPG campaign via scalable training and enablement frameworks, and elevated revenue enablement for a marketing automation firm through a comprehensive messaging audit and positioning reset.