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Hi, I’m Regina Paredes Del Castillo, a Madrid-based social media and digital marketing specialist who loves turning data into creative, performance-driven campaigns. I partner with teams to design cohesive brand identities, craft compelling short-form video content, and grow audiences across LinkedIn, Instagram, TikTok, and Twitter. With a Master’s in Sales Management & Digital Marketing and a BA in Sociology, I bring a research-minded approach to strategy, along with hands-on experience building employer brands, optimizing websites with WordPress, and delivering measurable results using GA4, Google Ads, and a suite of content tools like CapCut, VEED, and Canva.…Hi, I’m Regina Paredes Del Castillo, a Madrid-based social media and digital marketing specialist who loves turning data into creative, performance-driven campaigns. I partner with teams to design cohesive brand identities, craft compelling short-form video content, and grow audiences across LinkedIn, Instagram, TikTok, and Twitter. With a Master’s in Sales Management & Digital Marketing and a BA in Sociology, I bring a research-minded approach to strategy, along with hands-on experience building employer brands, optimizing websites with WordPress, and delivering measurable results using GA4, Google Ads, and a suite of content tools like CapCut, VEED, and Canva.

Regina Paredes Del Castillo

Brand Designer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Regina Paredes Del Castillo, a Madrid-based social media and digital marketing specialist who loves turning data into creative, performance-driven campaigns. I partner with teams to design cohesive brand identities, craft compelling short-form video content, and grow audiences across LinkedIn, Instagram, TikTok, and Twitter. With a Master’s in Sales Management & Digital Marketing and a BA in Sociology, I bring a research-minded approach to strategy, along with hands-on experience building employer brands, optimizing websites with WordPress, and delivering measurable results using GA4, Google Ads, and a suite of content tools like CapCut, VEED, and Canva.…Hi, I’m Regina Paredes Del Castillo, a Madrid-based social media and digital marketing specialist who loves turning data into creative, performance-driven campaigns. I partner with teams to design cohesive brand identities, craft compelling short-form video content, and grow audiences across LinkedIn, Instagram, TikTok, and Twitter. With a Master’s in Sales Management & Digital Marketing and a BA in Sociology, I bring a research-minded approach to strategy, along with hands-on experience building employer brands, optimizing websites with WordPress, and delivering measurable results using GA4, Google Ads, and a suite of content tools like CapCut, VEED, and Canva.

Available to hire

Hi, I’m Regina Paredes Del Castillo, a Madrid-based social media and digital marketing specialist who loves turning data into creative, performance-driven campaigns. I partner with teams to design cohesive brand identities, craft compelling short-form video content, and grow audiences across LinkedIn, Instagram, TikTok, and Twitter.

With a Master’s in Sales Management & Digital Marketing and a BA in Sociology, I bring a research-minded approach to strategy, along with hands-on experience building employer brands, optimizing websites with WordPress, and delivering measurable results using GA4, Google Ads, and a suite of content tools like CapCut, VEED, and Canva.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at El Capricho Pet

August 1, 2025 - Present

Launched and revitalized the brand’s social media from zero with a cohesive content strategy and brand guidelines. Developed a brand board with color palettes and typography, researched viral trends in pet care, and produced monthly short-form video scripts aligned with data-driven trends. Achieved +45% total video views, +20% views from non-followers, and +10% follower growth in the first month, with continued growth thereafter.

Social Media Specialist at Tenth Revolution Group

February 1, 2022 - Present

Doubled LinkedIn net audience (+108%) and grew followers (+39% YoY) for B2B hiring campaigns. Launched three employer-branding campaigns delivering +35.1% organic engagement and +35.2% organic likes on LinkedIn, boosting candidate applications. Expanded Instagram (+82%) and video views (+182%), with engagement rising 17.3%. Led cross-platform brand refresh and produced top-performing short-form video content using CapCut, VEED, and Canva. Reported GA4, LinkedIn Analytics, and Sprout data to leadership to guide next-quarter strategy.