Available to hire
With over 20 years of experience across the creative, hospitality, and tech industries, I’ve had the chance to shape marketing strategies and creative campaigns that truly connect with audiences and customers. I’m known for being easy to work with—practical, open-minded, and not afraid to face challenges head-on. I tend to stay optimistic, but I also keep things real and focus on finding smart, effective solutions when problems come up.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Creative Consultant (Freelance) at Bpositive Pte Ltd
February 1, 2022 - PresentCreated and oversaw brand identities for medical product packaging and managed offline and online marketing collateral. Played a key role in packaging and promotional materials for international market expansion and collaborations such as the Universal Studios Singapore Despicable Me 4 campaign, strengthening brand presence across retail and social media.
Creative Consultant (Freelance) at Bpositive Pte Ltd
February 1, 2022 - PresentCreated and oversaw brand identities for medical products including wound care and effervescent solutions. Managed offline and online marketing collateral design supporting brand expansion into markets such as Malaysia, Thailand, Australia, and upcoming Indonesia. Played a key role in collaboration with Universal Studios Singapore for the Despicable Me 4 campaign to increase brand visibility across retail and social media.
Creative Lead / Director at PT Helo Kreasi Pratama
September 1, 2020 - PresentLed the creative team and oversaw the entire creative process from concept to completion. Managed projects, client pitches, and proposals while maintaining strong client relationships. Worked with notable clients including Suzuki, ruparupa.com, Razer, and Enesis Group. Responsible for ensuring creative works aligned with brand strategy and business goals.
Creative Lead / Director at PT Helo Kreasi Pratama
September 1, 2020 - PresentLead the creative team and oversee the entire creative process at Helo! Creative, a 360 creative agency offering integrated branding and advertising solutions including branding design, social media marketing, website development, media placement, photography, and videography. Managed projects from conception to completion, handled client pitches and proposals, and maintained positive client relationships. Notable clients include Suzuki, ruparupa.com, Razer, and Enesis Group.
Corporate Marketing Communication Manager at PT Novus Hotel Management
March 31, 2020 - September 1, 2025Oversaw all digital marketing efforts and developed promotion strategies for two hotel chains (Novus Giri and Novus Jiva). Led pre-opening communications for Novus Jiva in Anyer, building online presence and strong brand awareness through strategic content planning and social media campaigns. Managed events and creative design initiatives.
Corporate Marketing Communication Manager at PT Novus Hotel Management
March 31, 2020 - September 1, 2025Managed digital marketing efforts and developed marketing promotion strategies for Novus Giri and Novus Jiva hotel chains. Led pre-opening communication and social media campaigns for Novus Jiva (Anyer), successfully building its online presence and generating strong brand awareness before launch, positioning the hotel as a premier destination.
Creative Designer / General Marketing Manager at PT Albeta Sukses Mandiri
January 1, 2019 - September 1, 2025Led digital marketing and promotional strategies. Created and designed promotional materials and marketing content to generate sales. Provided event support and management, executed artist collaborations and retail promotions, increased customer engagement across Indonesia, secured sponsorships, and maintained budgets. Notable achievements include Electro Voice ZLX ranking in top sales across Asia Pacific and Southeast Asia, and BOSCH third best sales performance in 2016.
Creative Designer / General Marketing Manager at PT Albeta Sukses Mandiri
January 1, 2019 - September 1, 2025Led digital marketing initiatives and promotional strategies for audiovisual system integration and distribution, focusing on notable brands like Electro-Voice. Produced promotional materials and sales content, provided event support and management, and executed creative campaigns and dealer activations nationwide. Achievements include multiple sales awards for Electro Voice and BOSCH in Asia Pacific.
Independent Brand Consultant
January 1, 2015 - September 1, 2025Independent Brand Consultant
January 1, 2015 - September 1, 2025Art Director at Shangri-La Jakarta
January 1, 2012 - September 1, 2025Art Director at Shangri-La Jakarta
January 1, 2012 - September 1, 2025Graphic Designer at PT Astana Insani
January 1, 2011 - September 1, 2025Graphic Designer at PT Astana Insani
January 1, 2011 - September 1, 2025Art Director at PT Crush Advertising
January 1, 2008 - September 1, 2025Art Director at PT Crush Advertising
January 1, 2008 - September 1, 2025Art Director at PT Jakarta Media Centralindo
January 1, 2006 - September 1, 2025Job Title Unknown at PT Jakarta Media Centralindo
January 1, 2006 - September 1, 2025Education
Bachelor's of Arts Majoring Visual Communication Design at Trisakti University
January 1, 2000 - January 1, 2005Bachelor's of Arts Majoring Visual Communication Design at Trisakti University
January 1, 2000 - January 1, 2005Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Healthcare, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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