Renata Michalowska

Freelance senior graphic design delivering branding and visual design solutions across digital and print. Creates a broad range of marketing assets including social media graphics, brochures, presentations, and brand systems. Handles concept-to-completion workflows, ensures consistency with brand guidelines, and collaborates with clients and stakeholders to meet strategic goals and delivery timelines.

Initially worked in a hybrid marketing, digital communications, and finance role, then moved into a full-time focus on design and marketing. Co-led a charity website redesign with a web developer—overseeing visual direction, maintaining brand consistency, and continuing to manage and update the site. Produced branded presentation templates for internal use and a wide range of social media materials in collaboration with project managers and external stakeholders. Set up and managed digital measurement and accessibility tooling (including Google Analytics and Recite Me) and collaborated with an SEO consultant to support monthly performance targets.

Led the “banner” department, liaising directly with customers to identify design requirements and prepare proofs and print-ready files. Adapted artwork formats to match different in-house printer requirements, ensured correct digital colour management, and delivered production-ready design assets.