Senior Creative Designer and Motion Graphics Specialist at Lifetime Training

Led motion and campaign delivery across digital, print and video for national clients including McDonald’s, Lidl, Nando’s, Greene King, Tesco and Bupa. Coordinated creative output across multiple formats and stakeholders. Integrated AI tools (Claude, ChatGPT, Gemini) into creative workflows to accelerate ideation, asset production and campaign delivery without compromising quality. Rebranded and scaled the Lifetime brand by creating guidelines, asset libraries and branded AI templates to improve consistency and speed of delivery. Acted as brand guardian with review processes to maintain quality at scale and mentored junior and midweight designers to raise creative standards.