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I am Renata Luz, a Senior Data Analyst specialized in Business Intelligence, data analysis, and data visualization. Based in São Paulo, Brazil, I have over seven years of experience in developing interactive dashboards, tracking KPIs, and generating strategic insights to optimize business performance. I am proficient in Excel and data visualization tools with working knowledge of SQL for data analysis and reporting. I love translating complex data into compelling narratives and visually engaging insights that drive informed decision-making. I focus on structuring data for KPI monitoring, identifying trends, and business process optimization, and I am passionate about turning data into actionable stories that empower stakeholders to act.…I am Renata Luz, a Senior Data Analyst specialized in Business Intelligence, data analysis, and data visualization. Based in São Paulo, Brazil, I have over seven years of experience in developing interactive dashboards, tracking KPIs, and generating strategic insights to optimize business performance. I am proficient in Excel and data visualization tools with working knowledge of SQL for data analysis and reporting. I love translating complex data into compelling narratives and visually engaging insights that drive informed decision-making. I focus on structuring data for KPI monitoring, identifying trends, and business process optimization, and I am passionate about turning data into actionable stories that empower stakeholders to act.

Renata Luz

Data Analyst, Data Scientist, Data Visualizer, +2

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I am Renata Luz, a Senior Data Analyst specialized in Business Intelligence, data analysis, and data visualization. Based in São Paulo, Brazil, I have over seven years of experience in developing interactive dashboards, tracking KPIs, and generating strategic insights to optimize business performance. I am proficient in Excel and data visualization tools with working knowledge of SQL for data analysis and reporting. I love translating complex data into compelling narratives and visually engaging insights that drive informed decision-making. I focus on structuring data for KPI monitoring, identifying trends, and business process optimization, and I am passionate about turning data into actionable stories that empower stakeholders to act.…I am Renata Luz, a Senior Data Analyst specialized in Business Intelligence, data analysis, and data visualization. Based in São Paulo, Brazil, I have over seven years of experience in developing interactive dashboards, tracking KPIs, and generating strategic insights to optimize business performance. I am proficient in Excel and data visualization tools with working knowledge of SQL for data analysis and reporting. I love translating complex data into compelling narratives and visually engaging insights that drive informed decision-making. I focus on structuring data for KPI monitoring, identifying trends, and business process optimization, and I am passionate about turning data into actionable stories that empower stakeholders to act.

Available to hire

I am Renata Luz, a Senior Data Analyst specialized in Business Intelligence, data analysis, and data visualization. Based in São Paulo, Brazil, I have over seven years of experience in developing interactive dashboards, tracking KPIs, and generating strategic insights to optimize business performance. I am proficient in Excel and data visualization tools with working knowledge of SQL for data analysis and reporting.

I love translating complex data into compelling narratives and visually engaging insights that drive informed decision-making. I focus on structuring data for KPI monitoring, identifying trends, and business process optimization, and I am passionate about turning data into actionable stories that empower stakeholders to act.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

French

Advanced

Work Experience

Sr. Data Analyst | BI | CX at Ether_City

April 1, 2025 - April 1, 2025

Analyzed internal data via SQL and dashboards to identify trends that informed strategic decisions; led strategic meetings with storytelling and data visualizations; prioritized automation for management reporting, reducing time-to-insight; designed interactive dashboards using Tableau, Looker, and Superset, integrating Excel and live databases to monitor KPIs; improved data reliability through in-depth quality analysis and cleaned data for decision-making; identified CX patterns and optimization opportunities to enhance customer satisfaction and operational efficiency.

Sr. Data Analyst | Business Intelligence at Grupo Quinto Andar

April 1, 2025 - November 5, 2025

End-to-end conversion analysis across funnel stages; developing real-time dashboards (Tableau/Looker/SQL/Excel) to track performance and support inbound/outbound teams, photography ops, and strategic projects; overseeing Risks & Opportunities (R&Os), ensuring alignment between data insights, project deliverables, and business goals; monitoring ROI and operational impacts to drive continuous improvement in targeting, workflows, and growth strategies.

Data Analyst - Retail at Hugo Boss

February 1, 2021 - February 1, 2021

Developed and tracked monthly sales targets, driving consistent performance improvements; standardized global retail operations through cross-border collaboration; co-founded the internal social responsibility committee focusing on community engagement and corporate impact.

Data Analyst - Logistics & Operations at Hugo Boss

February 1, 2021 - February 1, 2021

Produced monthly operations reports with actionable insights to optimize processes and resource allocation; led training on new processes and technologies to improve adoption and reduce errors; restructured internal workflows to eliminate bottlenecks and improve efficiency by 10%.

Commercial Consultant at Wal-Mart

January 1, 2019 - January 1, 2019

Contributed to a renegotiation project by analyzing market data and commercial KPIs to strengthen supplier strategies, aiding profitability improvements within six months; conducted internal and market analyses for product optimization and store recategorization; developed pricing reports and negotiation strategies to improve margins.

Projects Analyst at Cia de Talentos

July 1, 2018 - July 1, 2018

Coordinated and supported selection processes for interns and trainees, ensuring efficient execution and alignment with organizational needs; maintained direct contact with internal and external clients to facilitate smooth communication and process standardization.

Jr. Information Manager Coordinator at Cia de Talentos

July 1, 2018 - July 1, 2018

Structured and led the development of the Information Management area focusing on market and competition analysis to inform business strategy; created automated management reports tracking monthly revenue and KPIs; supported strategic and financial planning with data-driven insights.