Versatile multimedia designer with crafting hobby. From upcycling and digital photography to graphic design and social media, I enjoy pushing my creative boundaries to make fresh designs and ideas.

Serena Hafidzah

Versatile multimedia designer with crafting hobby. From upcycling and digital photography to graphic design and social media, I enjoy pushing my creative boundaries to make fresh designs and ideas.

Available to hire

Versatile multimedia designer with crafting hobby. From upcycling and digital photography to graphic design and social media, I enjoy pushing my creative boundaries to make fresh designs and ideas.

Language

Indonesian
Fluent
English
Advanced

Work Experience

Social Media Specialist & Content Creator at Mowilex
July 1, 2024 - Present
Drove comprehensive social media content initiatives for Pablo by Mowilex, a pioneering Indonesian mural paint brand. Successfully boosted account visits by 71%, reached over 700,000 accounts, and secured 100K+ organic views in June, demonstrating strong content strategies and audience engagement.
Creative Intern at ANABATA
January 31, 2024 - September 11, 2025
Designed and developed dynamic motion graphics for ANAKATA FEST 23, enhancing event displays and visual experiences. Additionally, researched and identified key media collaborators to expand event reach.
Social Media Creator & Graphic Designer at Toko Arrum
February 1, 2023 - August 1, 2024
Developed and planned their first online brand in multiple platforms; Shopee, Instagram, Facebook; analyzed product engagement using tools for online marketing. Planned and managed monthly product photo shoots and social media content.

Education

Bachelor of Arts at Universitas Sebelas Maret
August 1, 2019 - August 1, 2023
Intro to Digital Marketing at RevoU Mini Course, Online
January 11, 2030 - September 11, 2025
2 weeks mini-course for Digital Marketing by experts in the field. This course is for those who wants to switch career or to learn technical/soft skills for a Digital Marketer.
Styling Bootcamp at Pushka School Indonesia
July 20, 2024 - September 21, 2024
- Introduction to Styling - Fashion History - Pop Culture, Stylist & Designers Knowledge - Styling Tool and How To - Weekly Task

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education