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I shape brands from the inside out—defining the story, directing the creative, and making sure the experience shows up consistently across every touchpoint. I work as a fractional creative lead and brand experience advisor, partnering with founders, in-house teams, and agencies to bring clarity, cohesion, and direction, from big idea through to execution. My work spans brand positioning and strategy, identity and storytelling, digital experience (web/app), and integrated campaigns. I also use AI to streamline workflows - automating repetitive tasks and speeding up concepting, layout exploration, and production where it adds real value. Work is primarily remote, with select in-market collaboration across APAC and globally.…I shape brands from the inside out—defining the story, directing the creative, and making sure the experience shows up consistently across every touchpoint. I work as a fractional creative lead and brand experience advisor, partnering with founders, in-house teams, and agencies to bring clarity, cohesion, and direction, from big idea through to execution. My work spans brand positioning and strategy, identity and storytelling, digital experience (web/app), and integrated campaigns. I also use AI to streamline workflows - automating repetitive tasks and speeding up concepting, layout exploration, and production where it adds real value. Work is primarily remote, with select in-market collaboration across APAC and globally.

RENÉE BENDER

Creative Director, Creative Producer, Brand Designer, +4

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I shape brands from the inside out—defining the story, directing the creative, and making sure the experience shows up consistently across every touchpoint. I work as a fractional creative lead and brand experience advisor, partnering with founders, in-house teams, and agencies to bring clarity, cohesion, and direction, from big idea through to execution. My work spans brand positioning and strategy, identity and storytelling, digital experience (web/app), and integrated campaigns. I also use AI to streamline workflows - automating repetitive tasks and speeding up concepting, layout exploration, and production where it adds real value. Work is primarily remote, with select in-market collaboration across APAC and globally.…I shape brands from the inside out—defining the story, directing the creative, and making sure the experience shows up consistently across every touchpoint. I work as a fractional creative lead and brand experience advisor, partnering with founders, in-house teams, and agencies to bring clarity, cohesion, and direction, from big idea through to execution. My work spans brand positioning and strategy, identity and storytelling, digital experience (web/app), and integrated campaigns. I also use AI to streamline workflows - automating repetitive tasks and speeding up concepting, layout exploration, and production where it adds real value. Work is primarily remote, with select in-market collaboration across APAC and globally.

Available to hire

I shape brands from the inside out—defining the story, directing the creative, and making sure the experience shows up consistently across every touchpoint.

I work as a fractional creative lead and brand experience advisor, partnering with founders, in-house teams, and agencies to bring clarity, cohesion, and direction, from big idea through to execution. My work spans brand positioning and strategy, identity and storytelling, digital experience (web/app), and integrated campaigns. I also use AI to streamline workflows - automating repetitive tasks and speeding up concepting, layout exploration, and production where it adds real value.

Work is primarily remote, with select in-market collaboration across APAC and globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Executive Creative Director (Integrated) at Omnicom PR Group (formerly Ketchum)

January 1, 2016 - Present

Joined to build creative and digital capabilities to transition from PR to an integrated communications agency. Built and led a team of 15 specialists and a content studio offering integrated campaigns, digital and social activations, video production, web/UX, and more. Worked as creative and strategic advisor for local, regional, and global clients across APAC, including Nissan Global, Sony, Fitbit APAC, The Macallan, Lazada APAC, Mercedes Benz, Tiger Beer Global, P&G APAC, Philips, and Harley Davidson APAC.

Group Creative Director at Critical Mass (Singapore)

January 1, 2016 - August 26, 2025

Chose to start up CM's APAC office and lead creative vision for global clients in the region. Led creative ideation, experience design, and execution including branding, digital, product, and retail marketing. Built and led a team of 10 creative and UX designers and infused the CM culture into the Singapore office. Clients included Citibank, Diageo, and New Business.

Co-founder / Creative Director at Babybot (Canada)

January 1, 2014 - August 26, 2025

Co-founded and managed one of Canada's largest online baby stores, launching e-commerce, two mobile apps, product partnerships, and a pop-up retail store. Responsibilities included creative direction, end-to-end UX, design, branding, PR, partnerships, product buying/licensing, digital marketing, social media management, logistics, integrated campaigns, and event planning.

Creative Director at Critical Mass (Canada)

January 1, 2014 - August 26, 2025

Joined in the early days helping build a small agency into a large global digital marketing agency of 700 staff. Led ideation, experience design, and execution of digital marketing initiatives and activations for major global accounts including Infiniti, Nissan, Hyatt Hotels, Gucci, Nike, Mercedes-Benz, Dell, USAA, Rolex, Clorox, Pampers, and numerous new business pitches.

Creative Lead, Brand & User Experience (Contract & Fractional)

January 1, 2025 - Present

Lead brand and creative engagements across APAC, North America, and Europe, partnering with founders, internal teams, and agencies. Hands-on creative lead across concept, strategy, and execution, integrating AI into workflows at each stage. Experienced in multi-regional teams and comfortable partnering directly with senior and C-level stakeholders.

Executive Creative Director (Integrated) at Ketchum (now OPRG)

January 1, 2016 - January 1, 2025

Built APAC regional creative and digital capabilities to move the agency from PR to integrated communications. Led a 15-person team across creative, digital, social, influencer, and UX capabilities; advised local, regional, and global clients across APAC on creative & strategic direction.

Group Creative Director at Critical Mass (Singapore)

January 1, 2014 - January 1, 2016

Chosen to start up CM’s APAC office and drive creative vision for global clients in the region. Led ideation, experience design, and execution of branding, digital, product, and retail marketing; built and led a team of 10 creative & UX designers; fostered CM culture in SG office.

Creative Director at Critical Mass (Canada)

January 1, 2000 - January 1, 2014

Early CM days, helped grow the company from ~30 people to a 700-person global digital marketing agency. Led ideation, experience design, and execution of digital marketing initiatives and activations for key global accounts; built creative team and contributed to new business pitches.

Executive Creative Director (Integrated) at Omnicom PR Group (Ketchum, now OPRG)

January 1, 2016 - January 1, 2025

Joined Ketchum (now OPRG) to build APAC regional creative and digital capabilities, helping the agency move from PR to integrated communications. Built a team of 15 creative and digital/social specialists across APAC, and served as creative and strategic advisor to local, regional and global clients. Clients included Nissan Global, Rafes Hotel, Sony, Fitbit APAC, The Macallan, Lazada APAC, Mercedes-Benz, Tiger Beer Global, P&G APAC, Harley-Davidson APAC, and more.

Executive Creative Director (Integrated) at Omnicom PR Group (Ketchum)

January 1, 2016 - January 1, 2025

Built APAC regional creative and digital capabilities to move from PR to integrated communications; led a team of 15 creative and digital/social specialists; worked with local, regional and global clients across APAC as creative and strategic advisor. Notable clients included Nissan Global, Rafes Hotel, Sony, Fitbit APAC, The Macallan, Lazada APAC, Mercedes-Benz, Tiger Beer Global, P&G APAC, Harley-Davidson APAC, and more.