RENÉE BENDER
I shape brands from the inside out—defining the story, directing the creative, and making sure the experience shows up consistently across every touchpoint.
About
I shape brands from the inside out—defining the story, directing the creative, and making sure the experience shows up consistently across every touchpoint.
I work as a fractional creative lead and brand experience advisor, partnering with founders, in-house teams, and agencies to bring clarity, cohesion, and direction, from big idea through to execution. My work spans brand positioning and strategy, identity and storytelling, digital experience (web/app), and integrated campaigns. I also use AI to streamline workflows - automating repetitive tasks and speeding up concepting, layout exploration, and production where it adds real value.
Work is primarily remote, with select in-market collaboration across APAC and globally.
- 26 years' experience
- Joined August 2025
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Software & Internet
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Work experience· 10 roles
Lead brand and creative engagements across APAC, North America, and Europe, partnering with founders, internal teams, and agencies. Hands-on creative lead across concept, strategy, and execution, integrating AI into workflows at each stage. Experienced in multi-regional teams and comfortable partnering directly with senior and C-level stakeholders.
Built APAC regional creative and digital capabilities to move from PR to integrated communications; led a team of 15 creative and digital/social specialists; worked with local, regional and global clients across APAC as creative and strategic advisor. Notable clients included Nissan Global, Rafes Hotel, Sony, Fitbit APAC, The Macallan, Lazada APAC, Mercedes-Benz, Tiger Beer Global, P&G APAC, Harley-Davidson APAC, and more.
Joined Ketchum (now OPRG) to build APAC regional creative and digital capabilities, helping the agency move from PR to integrated communications. Built a team of 15 creative and digital/social specialists across APAC, and served as creative and strategic advisor to local, regional and global clients. Clients included Nissan Global, Rafes Hotel, Sony, Fitbit APAC, The Macallan, Lazada APAC, Mercedes-Benz, Tiger Beer Global, P&G APAC, Harley-Davidson APAC, and more.
Education
Certifications and awards· 15
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