Available to hire
I’m a marketing professional with a decade-plus of experience across digital and traditional channels. I lead cross-functional teams to develop comprehensive solutions for clients in e-commerce, healthcare, finance, electronics, and hospitality. My approach is data-driven, focusing on strategy, performance optimization, and brand positioning to deliver measurable business growth.
I thrive in fast-paced environments, align multi-disciplinary stakeholders, and continuously test and refine campaigns to maximize impact across digital ecosystems. I enjoy turning insights into actionable plans that drive revenue, brand lift, and customer engagement.
Experience Level
Language
English
Advanced
Work Experience
Digital Manager at Dentsu Indonesia
April 1, 2021 - December 1, 2024Lead cross-functional planning teams delivering digital marketing solutions for high-profile clients across e-commerce, healthcare, finance, and hospitality. Oversee strategy development, performance optimization, and programmatic buying across social media, publisher networks, and digital channels. Managed end-to-end campaign lifecycle and coordinated with internal teams and external stakeholders to meet objectives, KPIs, budgets, and timelines. Secured major accounts including Abbott (Pediasure and Ensure), Lazada, Panasonic, Amar Bank (Tunaiku), Hotel Santika, Flip, Danone, Erha, Penerbit Erlangga, and OCBC NISP Bank.
Marketing Manager at The Cafe Sweets
November 1, 2024 - April 1, 2025Developed a sourdough pizza concept and implemented an integrated marketing strategy blending product innovation with performance marketing and organic TikTok pre-order campaigns, leveraging owner storytelling. Results included first-month GMV of 180 million IDR (600% increase from baseline 30 million) and earned local TV coverage, establishing strong market differentiation.
Digital Marketing Strategist at Euromedica Group
April 1, 2024 - October 1, 2024Realigned digital strategy across four beauty brands, expanding presence beyond Instagram to TikTok and Google. Implemented an integrated CRM linking performance campaigns, agent interactions, and existing customer data, transforming lead qualification and showcasing potential for scalable growth across the beauty portfolio.
Digital Marketing Specialist at EPICONCEPT
January 1, 2021 - December 31, 2022Led YouTube channel growth with targeted campaigns and SEO strategies to boost visibility and engagement. Analyzed audience insights, optimized content, and conducted proactive community management with data-driven analytics to monitor channel growth and influence.
Digital Marketing Strategist at PT. Pudjiadi Prestige Tbk.
January 1, 2018 - March 1, 2020Led digital promotional efforts for real estate, formed a digital team, and implemented a confidential tracking solution to improve promotional effectiveness. Navigated COVID-19 disruption with rapid digitalization to sustain productivity and drive performance.
Digital Project Manager at Red White Indonesia
August 1, 2016 - March 1, 2020Supported activation agency LINE Indonesia by building the LINE Creative site for event promotions, ticketing, and online competitions. Led a freelance team and oversaw analytics for site optimization.
Marketing Communication Manager at PT Karya Bahari Abadi
April 1, 2018 - February 1, 2020Led promotional efforts for a sole distributor of outboard motors and water vehicles, organized the annual dealers meeting and managed the marine booth at exhibitions. Presented on digital transformation at dealers meetings and pivoted to digital strategies during COVID-19 to maintain engagement.
Digital Marketing Manager at Agency Fish Ltd
November 1, 2016 - March 1, 2018Enhanced Colours' digital presence for Garuda Indonesia and contributed to Blue Bird's online initiatives. Built and led a digital innovation team, delivering marketing strategies and driving results across multiple brands.
Digital Strategist at KapanLagi Youniverse
October 1, 2015 - July 1, 2016Drove revenue growth through integrated digital campaigns, achieving the largest deal in the company's history. Collaborated with editorial, design, and technical teams to optimize cross-platform performance.
Channel Business Manager for merdeka.com at KapanLagi Youniverse
December 1, 2014 - October 1, 2015Directed growth for merdeka.com, coordinating reporters and editors to deliver high-quality content and drive user engagement. Oversaw site performance and content strategy across multiple channels.
Channel Business Manager for FIMELA Group at KapanLagi Youniverse
April 1, 2014 - January 1, 2015Led integration between KLN and FIMELA Group post-acquisition, aligning editorial themes across Fimela, Fimela Family, Fimela Girls, Muvila, and Sooperboy with a focus on editorial quality and cross-platform consistency.
Digital Project Director at KapanLagi Youniverse
October 1, 2013 - April 1, 2014Directed digital persona development and content strategies across channels, elevating a public figure’s recognition during a presidential campaign while managing the Fimela Group acquisition.
Product Development Specialist at KapanLagi Youniverse
December 1, 2011 - October 1, 2013Monitored performance of 5-7 channels, coordinated with Channel Managers to drive traffic and engagement. Conducted site visits, content analysis, and platform testing, delivering daily performance reports.
Education
Qualifications
Display Ads Certification
June 1, 2022 - April 8, 2026Video Ads Certification
June 1, 2022 - April 8, 2026Auction Ads Academy
June 1, 2023 - April 8, 2026Industry Experience
Media & Entertainment, Retail, Healthcare, Financial Services, Travel & Hospitality
Experience Level
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