Renée Marcolus
I'm Renée Marcolus, a creative and results-driven Social Media Strategist and Marketing Lead with over 5 years of experience in social media management, digital marketing, content creation, personal branding, campaign…
About
I’m Renée Marcolus, a creative and results-driven Social Media Strategist and Marketing Lead with over 5 years of experience in social media management, digital marketing, content creation, personal branding, campaign planning, and brand storytelling. I collaborate with NGOs, hospitality brands, restaurants, beauty businesses, social impact organisations, corporate professionals, and digital-first brands to increase visibility, strengthen online communities, and drive meaningful engagement.
I specialize in developing content strategies, mobile videography, creating high-performing short-form video content, leading campaigns, building personal brands, and translating business goals into structured content plans. My work emphasizes authentic storytelling, audience engagement, and measurable impact across platforms, including LinkedIn, Instagram, TikTok, and Facebook.
- 5 years' experience
- Joined May 2026
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Travel & Hospitality
- Retail
- Professional Services
Work experience· 11 roles
Managed LinkedIn personal branding strategy, thought leadership content, and professional visibility positioning. Developed a personal branding strategy to position the executive as a visible and credible marketing and PR leader on LinkedIn. Managed LinkedIn content planning, content calendars, caption writing, and publishing direction. Created thought leadership content aligned with marketing, PR, leadership, brand visibility, and professional influence. Crafted PR-aligned storytelling content that strengthened professional reputation and executive visibility.
Lead digital marketing and brand storytelling initiatives to promote ethically handmade products while amplifying the voices of refugee and Malawian artisans. Manage social media content calendars, captions, graphics, campaign messaging, and digital storytelling direction. Support fundraising campaigns through strategic messaging and community engagement.
Supported the organisation’s digital communication and Facebook strategy. Developed content strategies, monitored website and social media updates, created awareness-focused content, engaged with online audiences, identified visibility opportunities, and supported reporting on content performance.
Education
Certifications and awards
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