Available to hire
I’m Renée Marcolus, a creative and results-driven Social Media Strategist and Marketing Lead with over 5 years of experience in social media management, digital marketing, content creation, personal branding, campaign planning, and brand storytelling. I collaborate with NGOs, hospitality brands, restaurants, beauty businesses, social impact organisations, corporate professionals, and digital-first brands to increase visibility, strengthen online communities, and drive meaningful engagement.
I specialize in developing content strategies, mobile videography, creating high-performing short-form video content, leading campaigns, building personal brands, and translating business goals into structured content plans. My work emphasizes authentic storytelling, audience engagement, and measurable impact across platforms, including LinkedIn, Instagram, TikTok, and Facebook.
Work Experience
Founder & Lead Social Media Strategist at Sage Digital Creatives
January 1, 2021 - PresentLead social media strategy, content planning, digital marketing, and client management for brands and businesses seeking to grow their online presence. Develop and execute strategies aligned with each client’s brand goals, audience, and business objectives. Manage social media pages across Instagram, TikTok, Facebook, and LinkedIn for multiple client brands. Create short-form video content, graphics, stories, reels, and carousels to increase visibility and audience engagement. Coordinate client communication, content approvals, posting schedules, campaign execution, and strategic guidance.
Social Media Manager at Advancement League
April 1, 2022 - August 31, 2022Managed digital content and community engagement to support the organisation’s online visibility and communication goals. Developed content strategies, monitored website and social media updates, identified engagement opportunities, tailored content for brand awareness, and compiled reports to measure social media performance.
Social Media Manager at Aesthetics Creative Agency
November 1, 2022 - February 28, 2023Supported digital content creation and social media management for the agency and its clients. Created and published engaging content, monitored online conversations, supported real-time engagement, developed captions and visuals, and assisted with contests, giveaways, and organic growth activities.
Social Media Manager at Kwenda
June 1, 2023 - August 31, 2023Supported social media management and graphics creation for Kwenda.com and its client brands. Created platform-specific content, designed graphics, monitored engagement, supported promotional campaigns, and contributed to organic growth through consistent posting and audience interaction.
Social Media Manager at Latitude 13
August 1, 2023 - January 31, 2024Supported the brand’s digital marketing and Instagram content strategy with a focus on hospitality storytelling, brand visibility, and audience engagement. Created and published content highlighting the hotel experience, monitored online conversations, identified content opportunities, and supported reporting on engagement and growth.
Social Media Manager & Communications Associate at Times 360
October 1, 2023 - March 31, 2024Supported digital communication, content creation, and online engagement for the media brand. Published relevant content, monitored social media conversations, created audience-focused posts, supported online campaigns and contests, and contributed to digital visibility through consistent platform management.
Social Media Manager at Sahara Grill and Bar
March 1, 2024 - October 31, 2025Led social media content creation, digital promotions, and online engagement to increase brand visibility and drive customer interest. Developed content strategies to promote menu items, weekly offers, and restaurant experiences. Created short-form video content for TikTok and Instagram to showcase food, offers, and customer experiences. Managed story updates, comments, direct messages, and customer inquiries across social media platforms.
Social Media Manager at Tutlas Fast Save & Zamm Investments
April 1, 2024 - September 30, 2024Managed social media content, graphics creation, and digital engagement to support brand awareness and online visibility. Created product focused content, designed visuals, monitored social media conversations, supported giveaways and promotional content, and contributed to organic growth through consistent platform activity.
Social Media Consultant at The Access Challenge
July 1, 2024 - September 30, 2024Supported the organisation’s digital communication and Facebook strategy. Developed content strategies, monitored website and social media updates, created awareness-focused content, engaged with online audiences, identified visibility opportunities, and supported reporting on content performance.
Founder at Kibébé
September 1, 2024 - PresentLead digital marketing and brand storytelling initiatives to promote ethically handmade products while amplifying the voices of refugee and Malawian artisans. Manage social media content calendars, captions, graphics, campaign messaging, and digital storytelling direction. Support fundraising campaigns through strategic messaging and community engagement.
Head of Marketing & PR at Airtel Malawi
January 1, 2025 - December 31, 2025Managed LinkedIn personal branding strategy, thought leadership content, and professional visibility positioning. Developed a personal branding strategy to position the executive as a visible and credible marketing and PR leader on LinkedIn. Managed LinkedIn content planning, content calendars, caption writing, and publishing direction. Created thought leadership content aligned with marketing, PR, leadership, brand visibility, and professional influence. Crafted PR-aligned storytelling content that strengthened professional reputation and executive visibility.
Education
Advanced Diploma in Business Management at PACT College
January 11, 2030 - May 20, 2026Certificate in Social Media Management at The Social Media Oga Academy
January 1, 2020 - December 31, 2020Qualifications
Certificate in Social Media Management
January 1, 2020 - December 31, 2020Advanced Diploma in Business Management
January 11, 2030 - May 20, 2026Industry Experience
Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Retail, Professional Services
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