Available to hire
Paris-based UGC creator with a professional
background in art direction and photography.
I create fashion, beauty, lifestyle and travel content for
modern, style-conscious women (30–45).
Bilingual in French and English, I help brands connect
authentically with both local and international
audiences through refined, relatable storytelling.
Experience Level
Language
Indonesian
Fluent
English
Fluent
French
Advanced
Work Experience
Co-Founder, Art Director & Image Producer at NOTRE
January 1, 2022 - PresentArt direction and image production for brand and editorial content. Development of visual concepts, creative direction of photoshoots, and supervision of image creation for campaigns, lookbooks and digital platforms. Management of end-to-end production, including planning, budgets, team coordination and final delivery.
Photographer · Content Creator · Art Director at Freelance
January 1, 2019 - PresentPhotography and video content creation for fashion and lifestyle brands. Creative direction and execution of shoots from concept development to post-production. Production of visual content adapted for social media, campaigns and digital platforms, with a strong focus on aesthetics, visual storytelling and brand coherence.
Creative & Image Production Manager at Berrybenka
January 1, 2015 - December 31, 2019Creative leadership and management of large-scale image production across e-commerce, editorial, social media and campaigns. Definition of visual guidelines, direction of high-volume shoots, and management of creative and production teams. Responsible for brand image consistency, timelines and budget control.
Photo Studio Manager at Berrybenka
January 1, 2013 - December 31, 2015Operational management of the in-house photo studio. Organization and supervision of daily shoots, coordination of photographers, stylists and retouchers, and optimization of production workflows to meet high-volume demands.
Art Director at Soho Square – Ogilvy Group, Jakarta
January 1, 2010 - December 31, 2013Art direction for integrated advertising campaigns. Development of creative concepts and collaboration with photographers, producers and creative teams, from ideation to final delivery.
Graphic Designer at Ogilvy Action, Jakarta
January 1, 2008 - December 31, 2010Design of visual identities and print & digital assets for national campaigns. Participation in photo and TV commercial productions alongside art direction teams.
Education
Diploma in Fashion Photography at CNFDI
January 1, 2022 - December 31, 2023Photography Training: From Shooting to Post-Production at Walter Learning
September 1, 2021 - November 30, 2021French Language – Level C1 at IESIG
February 1, 2021 - August 31, 2021French Language – Level B2.1 at Institut de Langue et de Culture Françaises – Institut Catholique de Paris
January 1, 2019 - December 31, 2021Bachelor’s Degree in Visual Communication Design at Pelita Harapan University
January 1, 2003 - December 31, 2007Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Other
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