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Hello! I'm Iren Nazaryan, a dedicated Social Media Manager with extensive experience in developing and executing content strategies for various e-commerce brands. I love crafting trend-driven social content that drives engagement and reach, and collaborating with creative teams to maintain consistent brand messaging. With a passion for influencer marketing, I manage creator partnerships and influencer campaigns to boost brand visibility and sales.…Hello! I'm Iren Nazaryan, a dedicated Social Media Manager with extensive experience in developing and executing content strategies for various e-commerce brands. I love crafting trend-driven social content that drives engagement and reach, and collaborating with creative teams to maintain consistent brand messaging. With a passion for influencer marketing, I manage creator partnerships and influencer campaigns to boost brand visibility and sales.

Iren Nazaryan

Social Media Manager, Community Manager, Marketing Strategist, +6

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Hello! I'm Iren Nazaryan, a dedicated Social Media Manager with extensive experience in developing and executing content strategies for various e-commerce brands. I love crafting trend-driven social content that drives engagement and reach, and collaborating with creative teams to maintain consistent brand messaging. With a passion for influencer marketing, I manage creator partnerships and influencer campaigns to boost brand visibility and sales.…Hello! I'm Iren Nazaryan, a dedicated Social Media Manager with extensive experience in developing and executing content strategies for various e-commerce brands. I love crafting trend-driven social content that drives engagement and reach, and collaborating with creative teams to maintain consistent brand messaging. With a passion for influencer marketing, I manage creator partnerships and influencer campaigns to boost brand visibility and sales.

Available to hire

Hello! I’m Iren Nazaryan, a dedicated Social Media Manager with extensive experience in developing and executing content strategies for various e-commerce brands. I love crafting trend-driven social content that drives engagement and reach, and collaborating with creative teams to maintain consistent brand messaging. With a passion for influencer marketing, I manage creator partnerships and influencer campaigns to boost brand visibility and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Armenian

Fluent

English

Fluent

Russian

Fluent

German

Advanced

Work Experience

Social Media Manager at The Stryze Group

April 1, 2025 - September 18, 2025

Portfolio owned omni-channel social media strategies for DAC and international markets, following marketing and brand goals. Created and localized content (photo, video, graphics, copy & UGC) for multiple markets; optimized profiles, bios, highlights, and link trees. Led local influencer campaigns and analyzed KPIs to optimize content strategy and platform performance. Based in Berlin, Germany.

Social Media & Influencer Marketing Intern at The Stryze Group

April 1, 2025 - August 21, 2025

Developed and executed content strategies for KERBHOLZ lifestyle and Happylam beauty brands, achieving a +25% month-over-month engagement growth, +70% increase in organic reach, +137% increase in link clicks, and +92% increase in visits on META platforms. Tracked beauty and lifestyle trends to produce high-impact TikTok and Instagram content. Managed over 30 creator partnerships monthly across the DACH, Netherlands, and Italy markets, delivering UGC for organic and paid campaigns. Collaborated with design, paid ads, copy, and CRM teams to maintain consistent brand messaging. Led more than three campaign shoots, overseeing logistics and creating in-house content for multiple channels. Defined and analyzed key performance metrics to optimize strategies and produced monthly reports.

Junior Social Media Content & Creator Manager at Les Maisons Consumer Group

October 1, 2023 - August 21, 2025

Developed and executed content strategies for AECE sports & lifestyle brand in the DACH market, conceptualizing and creating trend-driven content assets such as Reels, Stories, and Carousels. Drove a 1.8M+ reach and 20% month-over-month increase in engagement on META platforms. Partnered with external creative agencies on TikTok and YouTube content to ensure brand alignment. Monitored and responded to comments, direct messages, and mentions to foster a strong, trusted community across digital touchpoints. Owned end-to-end nano- and micro-influencer marketing campaigns, including talent scouting, contracts, briefing, and performance analysis, which increased influencer-driven sales by 12%.