Hello! I’m a seasoned brand and visual design leader with over 20 years of experience, navigating the worlds of agencies, freelance projects, and in-house teams.
Hello! I’m a seasoned brand and visual design leader with over 20 years of experience, navigating the worlds of agencies, freelance projects, and in-house teams. I thrive in dynamic, unpredictable environments, where ambiguity fuels my creativity. From shaping design strategy to driving the conceptual vision, I’ve led teams in crafting innovative digital experiences that connect, engage, and inspire. Whether building from the ground up or refining the details, I specialize in transforming ideas into powerful, visually compelling stories.
Led the brand and marketing design team consisting of visual designers, writers and external partners. My team was responsible for the creative direction of product go-to-market and integrated campaigns, growth experiments, experiential designs, and internal brand design needs. I managed the team through an acquisition and merger, scaling from single product focus to supporting multiple products, sub brands, and distinct audiences.
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